Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing – Data, big data and the transformation of market research
Mark Fletcher, Director, ShopScience discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research in validating the insights and revealing the underlying ...
Managing Marketing – The marketing challenges and opportunities of customer and data
Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer centric strategy. You can ...
Managing Marketing – The state of marketing procurement
Tina Fegent is a marketing procurement consultant with extensive agency and industry experience in the UK, Europe and North America. Here she discusses with Darren the state of the procurement profession and the role agencies and marketers play in the process. You can listen to ...
Managing Marketing – Defining media value in a media market obsessed with cost
David Indo and Tom Denford are joint founders and CEOs of global media consultancy ID Comms and talk with Darren on the state of the media and the media agencies across Europe and the globe. Specifically they discuss their focus on media value and the ...
Managing Marketing – the challenges facing marketers in an increasingly complex marketplace
Debbie Morrison is the Director of Consultancy and Best Practice at ISBA, the voice of British Advertisers. She shares her insights on the challenges facing marketers and their procurement partners and the work ISBA is doing to help their members address these complex issues. You ...
Managing Marketing – What is Transcreation and Why is it Important in a Global Market Village?
Elliot Polak is the CEO of Textappeal and Newsroom, cross cultural marketing and a global transcreation and social media company. He talks with Darren on the importance of understanding cultural differences as a way of increasing effectiveness and change by using the clashes to raise ...
Managing Marketing – Using brand journalism to build a brand and its audience
Rakhal Ebeli, CEO of Newsmodo shares his thoughts with Darren on new fatherhood, content marketing, brand journalism and the role of brands as content publishers. Specifically he shares examples of where some brands are getting it right and the resources and partnerships they have to ...
Managing Marketing – Merging direct marketing tactics with digital to make sense of big data
Anton Buchner, Managing Partner of Front Foot Marketing discusses with Darren how the discipline of direct or interactive marketing can inform marketers on the best strategy using technology and data to more effectively engage their audience. You can listen to the podcast here: Follow Managing Marketing ...
Managing Marketing – Sustainable marketing, what does it mean for marketers?
Christopher Sewell, Managing Director of the Gaia Partnership chats with Darren on the benefits of sustainable marketing and the opportunities for companies committed to sustainability. Also discussed are the challenges and the considerations when embraced as a strategy. You can listen to the podcast here: ...
Managing Marketing – Public sector marketing and the impact of digital
Alun Probert, Group Head at GovCom Group talks with Darren about the role of marketing in Government and the changes being driven by technology to the Government communication process and the increased focus on customers from the Government perspective. You can listen to the podcast ...
Managing Marketing – what makes a good strategy?
Jeff Cooper & Ashton Bishop, Senior Partners at Step Change talk with Darren on the meaning of strategy and why it has become so confused in marketing and advertising. In a category where everyone appears to be a strategic expert, they differentiate between strategy and ...
Managing Marketing – the importance of building your personal brand
Trevor Young, the PR Warrior shares his thinking with Darren on the importance of professionals developing a strong personal brand and why some marketers find it so hard to do. From his book Micro Domination he shares ways professionals can build a reputation as a ...
Managing Marketing – Getting better Sales and Marketing collaboration
Peter Strohkorb, CEO of Peter Strohkorb Consulting International shares his thoughts on the role of sales and marketing within organisations and the increasing importance of aligning the two to a common business objective. He and Darren discuss the various challenges and opportunities that present themselves ...
Marketing Management – The fourth P is pricing and the value of everything
Jon Manning, CEO of Pricing Prophets and Sans Prix discusses with Darren the fourth and often forgotten P of marketing - pricing. They talk about the role of pricing and the behavioural economics insights on pricing, plus they explore how pricing works in professional services ...
Managing Marketing – Are your agencies agents or independent contractors?
Peter Le Guay, Parter at Thomson Geer, talks about the the legal concept of agents of a principal and independent contractors. Together Darren and Peter explore the difference between the two and how the legal concept of an agent or agency is no longer reflected ...
Managing Marketing – Data, intuition and fact-based decision making
Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact-based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a 'Math Men' approach to marketing instead of the traditional 'Mad Men' ...
Managing Marketing – How to create high performance client / agency relationships
Cam Carter, founder of Navigare, shares his thoughts with Darren Woolley on what it takes to create high performance marketing and agency teams. They discuss the roles of tools, such as surveys and explore the function of a third party consultant in assisting in managing ...
Managing Marketing – Journalists, confidentiality, PR and pitches
Nic Christensen, Deputy Editor of marketing news site, Mumbrella, shares his thoughts on how well or perhaps how poorly agencies and marketers engage with journalists. He and Darren discuss the role of journalists covering a profession like marketing and also the concept of commercial confidentiality ...
Our Latest Podcast:
Managing Marketing: The Rise Of Retail Brand And Brand Experience
Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the ...