Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: The profession of advertising compared to management consultants
John Oldfield is the Ambassador for Worldwide Partners, a global network of independent agencies. He was also the Membership Director for the IPA in the UK. Here he discusses with Darren the difference between a trade and a profession and how as a Chartered Profession ...
Managing Marketing: Public Relations and its role in marketing
Elizabeth Heusler is a media maverick, communications warrior and strategy zealot. Here she talks with Darren on the changing role and face of public relations and the opportunities marketers may overlook or misuse in the way they engage public relations into the communications mix. You ...
Managing Marketing: How data is making media planning and buying more accountable
Martin Cass, CEO of MDC Media Partners and Assembly, has a long history of running media agencies. Here he discusses with Darren how after leaving Carat, a year at the Wharton Business School and a meeting with the number crunchers behind ‘Money Ball’ transformed the ...
Managing Marketing: The benefits and complications of production decoupling
Justin Ricketts is the CEO of Hogarth Australia and recently shared his thoughts on the media and creative agencies recombining, while still recommending that the resultant production should be decoupled. While decoupling production has been common in the UK for decades it is still a ...
Managing Marketing: Achieving transparency in the murky digital media supply chain
Nicole Sheffield is an industry leader in digital media holding roles as the Chief Digital Officer at News Corp Australia and Chair of the IAB. Here Nicole talks with Darren on the changes and challenges in the digital media supply chain, including transparency, measurement and ...
Managing Marketing: Talking data, big data, small data, first, second and third party data.
Will Scully-Power is the Area Vice President of OSF Digital. Here, Will and Darren discuss Big Data versus Small Data and the role of first, second and third-party data. Also, the role of data in transforming organisations to be customer-centric or customer-first and how privacy ...
Managing Marketing: Innovation in the video and film production industry
Harry Preston is the Managing Director A/NZ of Genero, a technology platform for more than 300,000 film and video creators, connecting this community with advertisers, marketers and their agencies. Here Harry discusses the innovations occurring in the industry and how technology is making high quality ...
Managing Marketing: The challenges facing CMOs today
Andy Lark is the Chief Marketer and Chair of Group Lark. He is also been a CMO, a board adviser, a Non-Executive Director and industry commentator and here he discusses with Darren the challenges and issues facing CMOs and Marketing Leaders today. Exploring everything from ...
Managing Marketing: The impact of data and technology on customer retention and acquisition
Steve Emanouel is the Managing Director of Spyglaz, a data platform that helps organisations identify customers most likely to churn. Here Steve talks with Darren on how his career has evolved since they worked together at JWT in the late 1990s and the role of ...
Managing Marketing: The changing role and challenges facing media agencies
David Angell is the General Manager and Head of Media at TrinityP3 and here he chats with Darren on the increasingly complex role played by media agencies and the challenges they face in meeting the needs and demands of their advertiser clients. As intermediaries between ...
Managing Marketing: Talking digital, innovation and CX for business
Erik Ingvoldstad, the CEO and Founder of Acoustic Group talks with Darren about their focus on helping companies manage their digital transformation from a cultural foundation, discover innovation within the organisation and manage the customer experience as a way of building brand. He brings a ...
Managing Marketing: Discussing creativity, innovation and their importance to business
Managing Marketing: Navigating digital transformation
Adam Good is the Chief Digital Officer at Dentsu Aegis Network in APAC and in this podcast he is talking with Darren and reflecting on his career on both the marketing and agency side as the industry navigates the digital transformation and the impact of ...
Managing Marketing: The impact of science and technology on media and marketing
Managing Marketing: The challenges and changes in automotive marketing
Peter Anderson is an Automotive Journalist and chats with Darren about the changes and challenges facing the automotive industry and how the category is adapting to the changes including autonomous motor vehicles, alternative fuel, falling motor vehicle ownership amongst the Millennial Generation and addressing the ...
Managing Marketing: The incredibly complex choices facing marketers
Liam Walsh, Managing Director of Amobee talks with Darren on the increased choice facing marketers today with technology companies, management consultants and agencies all competing for the marketing budget and why marketers are increasingly challenged in making these choices in the face of increasing complexity ...
Managing Marketing: Agencies, consultants, mergers and acquisitions
Ben Tolley, Partner at Clarity talks with Darren on advertising industry mergers and acquisitions and the increased activity of consulting firms in this category. And we discuss not just the challenges but also the benefits to advertisers when creativity and management strategy comes together in ...
Our Latest Podcast:
Managing Marketing: Putting Values In Action By Bridging Purpose And Practice
Chloe Hooper, founder and CEO of Barefeet Consultancy discusses the importance of redefining business purpose and values, the journey of self-belief, and the significance of authenticity in both personal and professional realms. Chloe shares her transition from the agency landscape to consultancy, emphasizing the need for organizations to truly embody ...