Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: The importance of social media making the CEO the public face of business
Suzie Shaw , CEO, We Are Social Australia explores with Darren the role of social media in business today and why the CEO should be taking the lead here representing the public face of the organisation through social media. It challenges the conventional gap between marketing and ...
Managing Marketing: What keeps the CMO awake at night and why?
Jon Bradshaw, Director of Brand Traction reviews with Darren the issues keeping marketing leaders awake at night and why these issues remain the same in the face of huge disruption in marketing and media. They discuss the focus on implementation often at the expense of ...
Managing Marketing: The expanding role of the media agency in marketing
Mat Baxter, Global Chief Strategy and Creative Office at IPG Mediabrands chats with Darren on media, new business and why media agencies struggle with new business along with the increasing role of data in influencing media decisions and the how media agencies and creative agencies ...
Managing marketing: the death of advertising and the power of creativity
Sean Cummins, Global CEO of Cummins and Partners talks with Darren on the difference between the Australian advertising industry and that in the USA, the fact that advertising is not dead and the need for advertisers to have more fun with their advertising to deliver ...
Managing Marketing: Putting the value back into agency remuneration
Managing Marketing: The changing economics of the advertising agency business
Michael Farmer, Chairman of Farmer & Company and the author of the industry best seller Madison Avenue Manslaughter talks with Darren on the changing economics of the advertising business and how the holding company structure and business model has become unsustainable in the face of ...
Managing Marketing: The transformation of the client / agency ecosystem
Bruno Gralpois, co-founder and principal of Agency Mania Solutions, named after his book, Agency Mania, chats with Darren on the changing client / agency relationships and the rise of consulting firms who are increasingly acquiring digital agencies to expend their range of marketing services. You ...
Managing Marketing: good agency contracts and good contractual practice
Douglas Wood, Partner at Reed Smith LLC explores with Darren the world of the client / agency contract and particularly what is best practice, how the internet is impacting on intellectual property rights, contracting with holding companies and the challenges of trying to develop a ...
Managing Marketing: The changing role and challenges of global procurement
Steve Lightfoot, Senior Manager, Global Procurement at the World Federation of Advertisers discusses with Darren the challenges faced by global procurement teams and the role they will increasingly play in risk management and assisting global marketers in dealing with the huge complexity and differences of ...
Managing Marketing: bad pitch practice and better ways of working with agencies
Debra Giampoli, Director, Global Strategic Agency Relations at Mondelez International, does not think the creative shoot out is the ideal way to select an agency. Debra and Darren discuss the limitations of the creative pitch and then explore a new way of engaging with agencies that ...
Managing Marketing: The disruptive effect of change on organisations
Ashton Bishop, CEO of Step Change returns to Managing Marketing to talk with Darren on the relentless pace of change and the impact on categories, organisations and their marketing. They explore the drivers, the effect of change fatigue and explore the benefits of embracing change ...
Managing Marketing – Programmatic media buying, the opportunities and the considerations
Gil Snir, Chief Marketing Officer at Benchmarketing talks about the opportunities, considerations and challenges of programmatic media buying with Darren and they explore what marketers and advertisers should do when considering adding programmatic buying to their media strategy. You can listen to the podcast here: ...
Managing Marketing: The complex issue of ever expanding agency rosters
Nathan Hodges, General Manager of TrinityP3 Marketing Management Consultants discusses with Darren the ever increasing complexity of marketer requirements that leads to corresponding expansions in agency and supplier rosters, especially in large marketing departments in service centric companies such as telcos and financial services. You ...
Managing Marketing – Data, big data and the transformation of market research
Mark Fletcher, Director, ShopScience discusses with Darren his view on the difference between data and Big Data and the way marketers are using it to get insights into consumer behaviour and the new role of market research in validating the insights and revealing the underlying ...
Managing Marketing – The marketing challenges and opportunities of customer and data
Mark Reinke, Group Executive, Customer, Data and Marketing at Suncorp Group shares with Darren the challenges for marketers in service industries in shifting the business focus to the customer and the opportunities for marketers in leading the change to a customer centric strategy. You can ...
Managing Marketing – The state of marketing procurement
Tina Fegent is a marketing procurement consultant with extensive agency and industry experience in the UK, Europe and North America. Here she discusses with Darren the state of the procurement profession and the role agencies and marketers play in the process. You can listen to ...
Managing Marketing – Defining media value in a media market obsessed with cost
David Indo and Tom Denford are joint founders and CEOs of global media consultancy ID Comms and talk with Darren on the state of the media and the media agencies across Europe and the globe. Specifically they discuss their focus on media value and the ...
Managing Marketing – the challenges facing marketers in an increasingly complex marketplace
Debbie Morrison is the Director of Consultancy and Best Practice at ISBA, the voice of British Advertisers. She shares her insights on the challenges facing marketers and their procurement partners and the work ISBA is doing to help their members address these complex issues. You ...
Our Latest Podcast:
Managing Marketing: The Anatomy Of Marketing
Kieran Antill is the Director of Brand and Marketing at Ne-Lo, and Ross Hastings is the Managing Director. Their agency, Ne-Lo, has its foundation in a gym of all places, where two people with wildly different backgrounds and perspectives, yet with a shared fascination with the challenges of modern business, ...