Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: Organisational Resilience, Adaptability And Agility
Zena Churchill is the Director of Max & Buddy Marketing Experts with experience managing marketing teams and agency teams. Here Zena discusses with Darren the challenges facing organisations in adapting and responding to the complex changes within the market and they explore the opportunities provided ...
Managing Marketing: The good, the bad and the ugly of media agency pitches
Chloe Hooper is the National New Business and Marketing Director at media agency PHD. Here she shares with Darren her extensive agency perspective of best practice pitching, worst practice pitching and how pitching can be improved to deliver better outcomes for marketers and advertisers. Including ...
Managing Marketing: Social Media, Online Communities And Crisis Management
Alison Michalk is the CEO of Quiip, a Social Media and Online Community Management Company. Here Alison shares with Darren the role of on-line community management in a crisis and the importance of building an online community as a moat around your business, brand and ...
Managing Marketing: Fake news and its impact on news media
Peter Miller is the CEO of News Media Works. He chats with Darren on the role of News Media in society as the fourth estate of democracy and the impact of #FakeNews on news media brands. The irony of Facebook turning to trusted media such ...
Managing Marketing: Data transformation within your organisation
Kshira Saagar (Pronounced Shee-Raa Sa-Ga) is the Head of Analytics and Data Science at The Iconic and a speaker at AdTech Sydney 2019. Here he talks with Darren about the business intelligence and strategy role that data plays in driving business performance across the whole ...
Managing Marketing: Marketing strategy, planning and implementation from a CMO perspective
Julian Barrans is the Business Director for TrinityP3 in Asia, but has also had a long career as a global marketer at Mars. Here he shares with Darren the disciplined business approach to marketing and the role of strategy, planning and the all-important implementation to ...
Managing Marketing: The power of words, creativity, education and diversity
Jane Caro, author, novelist, lecturer, mentor, social commentator, columnist, workshop facilitator, speaker, broadcaster and in her own words, a jumped-up ‘award winning’ copywriter and Walkley Award recipient. She chats with Darren on her love of words, her passion for people and the role of education, ...
Managing Marketing: The important use of a brand story
Mark Jones is the Chief Storyteller and CEO of Filtered Media and co-host of The CMO Show podcast. He sits down with Darren to discuss storytelling for brands and business and how a great brand story or narrative can be used across paid, earned and ...
Managing Marketing: The need for short, medium and long term strategy
Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia, a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled ...
Managing Marketing: The importance of mastering marketing principles
Professor Mark Ritson is opinionated, entertaining and outspoken on the issues facing marketing, advertising and media. Here Mark talks about the challenges facing marketing and the importance of mastering the principles of marketing to deal with the challenges facing marketers, which is why he developed ...
Managing Marketing: Creativity in a digital age
Nick Law is the President of Publicis Communications and Chief Creative Officer of Publicis Groupe. He talks with Darren on the role of creativity and the approach to building brands in the digital age and why advertisers and agencies need to transform to maximise the ...
Managing Marketing: New ways of working with creative and production people
Anne Miles is the Managing Director and Executive Producer of International Creative Services. Anne shares with Darren her vision of ways marketers can work more directly with creative and production people without the layers of administration and management found in the traditional models. She also ...
Managing Marketing: Digital media buying and are marketers getting the benefit?
David Angell is Head of Media and General Manager at TrinityP3 and has his own podcast called Media Angle where he interviews media influencers on all the media angles. But here he chats with Darren about the evolution of digital trading models and how agencies ...
Managing Marketing: Storytelling for business and the role of anecdotes
Shawn Callahan, award winning author or Putting Stories to Work and co-founder of Anecdote, business storytelling company shares anecdotes with Darren about the role of storytelling in business and how often people get the concept of storytelling wrong when it comes to using it as ...
Managing Marketing: Advertising agency new business successes and failures
Julia Vargiu is the founder of New Business Methodology and the Australian Director of SI Partners Global. Here she chats with Darren as they share the stories on how agencies get new business and pitching right and how they get it horribly wrong. You can ...
Managing Marketing: When customer experience, technology and data go bad
Ben Sharp is a Commercial Business Leader and Mentor, Investor and Non-Executive Director, and Chairman. Ben chats with Darren on how he became a LinkedIn Viral Sensation when the BPme app failed and he posted the implications on LinkedIn, which had more than 300,000 views ...
Managing Marketing: The misunderstood concept of psychological harm in the workplace
Michael Morrison was a highly successful media and advertising executive who is now the Founder of the Blacklight Principle. Here he talks with Darren on his own experience of the advertising and media industry and the impact of psychological harm and mental health in the ...
Managing Marketing: The importance of media agency contracts
David Angell is Head of Media and General Manager at TrinityP3 and has just started his own podcast called Media Angle where he interviews media influencers on all the media angles. But here he talks with Darren about the role and importance of robust, relevant ...
Our Latest Podcast:
Managing Marketing: The Rise Of Retail Brand And Brand Experience
Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the ...