Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.

Managing Marketing – Data, intuition and fact-based decision making
Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact-based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a 'Math Men' approach to marketing instead of the traditional 'Mad Men' ...

Managing Marketing – How to create high performance client / agency relationships
Cam Carter, founder of Navigare, shares his thoughts with Darren Woolley on what it takes to create high performance marketing and agency teams. They discuss the roles of tools, such as surveys and explore the function of a third party consultant in assisting in managing ...

Managing Marketing – Journalists, confidentiality, PR and pitches
Nic Christensen, Deputy Editor of marketing news site, Mumbrella, shares his thoughts on how well or perhaps how poorly agencies and marketers engage with journalists. He and Darren discuss the role of journalists covering a profession like marketing and also the concept of commercial confidentiality ...

Managing Marketing – Storytelling in business and marketing
Shawn Callahan, founder of Anecdote, discusses storytelling with Darren and how it is applied to business, marketing and advertising. Shawn shares some of his observations on where often marketers and their agencies get the storytelling concept wrong and questions the merits of story-doing, the latest ...
Our Latest Podcast:

Managing Marketing: The State Of Sustainability In Marketing
Tess Ariotti is the Lead Consultant at Salter Baxter, which is part of the Publicis Groupe of companies. They specialise in developing sustainability strategies at the global, local, corporate, and brand levels and activating them across the value chain. Sustainability is a hot topic. The UN Sustainability Goals set a ...