Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing – Using brand journalism to build a brand and its audience
Rakhal Ebeli, CEO of Newsmodo shares his thoughts with Darren on new fatherhood, content marketing, brand journalism and the role of brands as content publishers. Specifically he shares examples of where some brands are getting it right and the resources and partnerships they have to ...
Managing Marketing – Merging direct marketing tactics with digital to make sense of big data
Anton Buchner, Managing Partner of Front Foot Marketing discusses with Darren how the discipline of direct or interactive marketing can inform marketers on the best strategy using technology and data to more effectively engage their audience. You can listen to the podcast here: Follow Managing Marketing ...
Managing Marketing – Sustainable marketing, what does it mean for marketers?
Christopher Sewell, Managing Director of the Gaia Partnership chats with Darren on the benefits of sustainable marketing and the opportunities for companies committed to sustainability. Also discussed are the challenges and the considerations when embraced as a strategy. You can listen to the podcast here: ...
Managing Marketing – Public sector marketing and the impact of digital
Alun Probert, Group Head at GovCom Group talks with Darren about the role of marketing in Government and the changes being driven by technology to the Government communication process and the increased focus on customers from the Government perspective. You can listen to the podcast ...
Managing Marketing – what makes a good strategy?
Jeff Cooper & Ashton Bishop, Senior Partners at Step Change talk with Darren on the meaning of strategy and why it has become so confused in marketing and advertising. In a category where everyone appears to be a strategic expert, they differentiate between strategy and ...
Managing Marketing – the importance of building your personal brand
Trevor Young, the PR Warrior shares his thinking with Darren on the importance of professionals developing a strong personal brand and why some marketers find it so hard to do. From his book Micro Domination he shares ways professionals can build a reputation as a ...
Managing Marketing – Getting better Sales and Marketing collaboration
Peter Strohkorb, CEO of Peter Strohkorb Consulting International shares his thoughts on the role of sales and marketing within organisations and the increasing importance of aligning the two to a common business objective. He and Darren discuss the various challenges and opportunities that present themselves ...
Marketing Management – The fourth P is pricing and the value of everything
Jon Manning, CEO of Pricing Prophets and Sans Prix discusses with Darren the fourth and often forgotten P of marketing - pricing. They talk about the role of pricing and the behavioural economics insights on pricing, plus they explore how pricing works in professional services ...
Managing Marketing – Are your agencies agents or independent contractors?
Peter Le Guay, Parter at Thomson Geer, talks about the the legal concept of agents of a principal and independent contractors. Together Darren and Peter explore the difference between the two and how the legal concept of an agent or agency is no longer reflected ...
Managing Marketing – Data, intuition and fact-based decision making
Glenn Granger, CEO at Marketing QED, talks data with Darren and its role in informing fact-based decision making rather than simply relying on intuition. They discuss the challenges, processes and benefits of taking a 'Math Men' approach to marketing instead of the traditional 'Mad Men' ...
Managing Marketing – How to create high performance client / agency relationships
Cam Carter, founder of Navigare, shares his thoughts with Darren Woolley on what it takes to create high performance marketing and agency teams. They discuss the roles of tools, such as surveys and explore the function of a third party consultant in assisting in managing ...
Managing Marketing – Journalists, confidentiality, PR and pitches
Nic Christensen, Deputy Editor of marketing news site, Mumbrella, shares his thoughts on how well or perhaps how poorly agencies and marketers engage with journalists. He and Darren discuss the role of journalists covering a profession like marketing and also the concept of commercial confidentiality ...
Managing Marketing – Storytelling in business and marketing
Shawn Callahan, founder of Anecdote, discusses storytelling with Darren and how it is applied to business, marketing and advertising. Shawn shares some of his observations on where often marketers and their agencies get the storytelling concept wrong and questions the merits of story-doing, the latest ...
Our Latest Podcast:
Managing Marketing: Building The World’s First Global Small Agency
Alex Myers is the Founder and CEO of Manifest Group, a leading B Corp-certified brand communications agency with studios in London, Manchester, New York, Los Angeles, Stockholm, and Melbourne. As an agency, Manifest is a driving force for better diversity, equality, and inclusion in the creative industries. It is powered ...