Production Consultancy


Getting production right can be make
or break to successful execution.

We can provide a number of production related services for your business.

Significant innovation through technology advances has not only provided greater creative opportunities but also increased agility, efficiency and effectiveness.

With all aspects of advertising production for broadcast, digital and print now based on digital production platforms, there is a convergence in process that can deliver significant economies of scale and improvement in process.

TrinityP3 can provide a number of production related services:

Production Evaluation

Independent cost and feasibility evaluation of your current production processes, based on specific single or multi-channel campaign outputs. Our proprietary financial benchmarking data is utilized to provide you with clear understanding of cost efficiency relative to market. We will also identify process challenges and provide improvement recommendations to deliver improved efficiency and effectiveness in your next projects.

Production Transformation Consultancy

Many marketers are currently considering alternative production models, going beyond agency-based delivery to in-housed, hybrid or de-coupled models. We assess your current state and future ambition and provide recommendations designed to deliver improvements in process, third party supplier selection and production in-housing that will optimize your production inputs, outputs, efficiency, and effectiveness.

To contact us about a Production Evaluation or Production Transformation Consultancy.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study

Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Challenging Problem The client was operating with multiple agencies, some of which were remunerated on sizeable retainers and not all of which operated seamlessly with each other. Consequently, core challenges related to the effectiveness of relationship and operation, management and quality of output, and commercial efficiency. TrinityP3 Solution We executed a two-stage approach. Agency Roster Alignment – assessing the current state structure and proposing three alternative structures that would yield incremental benefits if adopted. Composite Pitch – having decided on the new roster structure, facilitating a pitch process to find best-fit partners. Process The roster alignment process was undertaken using ...


Production evaluations can be turned around in as little as 48 hours for a cost assessment to four weeks for the end-to-end production process for any channel. The benefits of the production cost evaluation can be delivered in the immediate negotiation with the agency and production suppliers. The end to end production evaluation process takes a little longer. But typically benefits can start to be seen within three months of the evaluation report.

In all of our production assessments, project cost or end-to-end evaluations, we work closely with all parties to understand the essential parameters of quality, cost and time. Achieving cost reductions at the expense of quality is false economy and therefore setting and agreeing these is an important part of the process.

Our production consultants have real world experience and understanding of the production process across all channels. It is this expertise and experience that allows them to quickly engage with the production suppliers and vendors in the conversations that matter.

Technology continues to significantly impact advertising production, from automation of content creation to the creation of new and innovative creative assets. The TrinityP3 production consultants stay ahead of the market by actively looking for emerging trends and opportunities to improve production productivity and performance.

Since 2007 we have been supporting the devleopment of the CO2 counter methodology that allows marketers and their agencies better understand the GHG emissions from all aspects of the marketing, media and advertising activities, including production. This allows us to measure and advise on the most sustainable approaches to all aspects of the advertising investment.

Our Latest Podcast

Managing Marketing: What Makes A High Performing Integrated Agency Model

Managing Marketing: What Makes A High Performing Integrated Agency Model

Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ CEO, and Toby Aldred, Saatchi & Saatchi Managing Director and Chief Client Officer of The Neighbourhood, share their ideas and observations on how the model has evolved over the six-year ...