Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: Transforming Marketing Charity – The Sydney Children’s Hospital Foundation
Kate Ferguson, CMO of the Sydney Children's Hospital Foundation, discusses the transformative strategies implemented there, focusing on integrated fundraising efforts, emotional storytelling, and innovative partnerships. She highlights the significant impact of their campaigns, the importance of connecting with donors through authentic narratives, and the future ...
Managing Marketing: Putting Values In Action By Bridging Purpose And Practice
Chloe Hooper, founder and CEO of Barefeet Consultancy discusses the importance of redefining business purpose and values, the journey of self-belief, and the significance of authenticity in both personal and professional realms. Chloe shares her transition from the agency landscape to consultancy, emphasizing the need ...
Managing Marketing: The Life and Love of Creativity
Hilary Badger is the ECD at Leo Burnett Australia. Hilary and Ellie go on a conversational journey that takes in female creative leadership; our creative loves and pet peeves; the importance of diversity in marketing; the existential threat to our industry; our love of true ...
Managing Marketing: The Growing Influence Of Experiences
Darren O’Meara, Growth Director, and Troy Graham, Group Creative Director, experience marketing agency GPJ, also known as George P Johnson, share the state of play in the experience marketing industry. In a world where communication channels are increasingly fragmented, engaging an audience in brand communications ...
Managing Marketing: The State Of The Pitch Research 2
In response to an increasingly vocal call from agencies worldwide to ditch the pitch and trade media running headlines and opinion pieces claiming the pitch is broken and even dead, we launched The State of the Pitch Research in Australia in 2023. The second round ...
Managing Marketing: Creative Connection Is The New Targeting In An AI Fuelled World
Harry Lowes is the Director of ANZ Mid-Market in the Global Business Group at Meta. After long stints at CommBank and Telstra in Australia and being based in Singapore with Meta for the past six years, Harry discusses with Anton the big changes and exciting ...
Managing Marketing: Navigating The Complexity Of The Marketing Technology Swamp
Three guests join to help navigate the marketing technological swamp, from TrinityP3, Dr Kate Gunby, Senior Consultant, Anton Buchner, Business Director and Adrian Treahy, Senior Consultant. There is no denying that technology continues to disrupt business, particularly marketing, media, and advertising. The explosion of digital ...
Managing Marketing: Building The World’s First Global Small Agency
Alex Myers is the Founder and CEO of Manifest Group, a leading B Corp-certified brand communications agency with studios in London, Manchester, New York, Los Angeles, Stockholm, and Melbourne. As an agency, Manifest is a driving force for better diversity, equality, and inclusion in the ...
Managing Marketing: How To Successfully Humanise Technology
Bonnie MacTavish and Ahmed Meer, along with Christine Sultana, founded a Digital Product Studio called Nightjar. Bonnie and Ahmed talk to TrinityP3's Anton Buchner about what guides their decision-making in creating a successful human connection with clients and their customers when changing technology: the values, ...
Managing Marketing: The Challenges Facing Marketing Leaders
Emma Logan is the founder and chief connections officer of the Emma Logan Project, which helps marketers stop blending in and start standing out. Emma has spent the past 14 years as an insider to the upper echelons of marketing and media leadership, holding senior ...
Managing Marketing: The Evolution And Explosion Of Marketing Mix Modelling
Henry Innis is the co-founder and CEO of Mutinex. In a typically frank exchange of views, Henry and Ellie discuss the long evolution and more recent explosion of MMM, the strengths and weaknesses of modelling, the various challenges of making a modelling project sticky and ...
Managing Marketing: Agency Fee Models You Many Not Have Considered
Here is a question: how many ways can you pay your advertising agency? No, this is not a joke or a riddle. Although the advertising industry considers itself a “creative” industry and pays its employees in the same way as labourers and unskilled workers (that ...
Managing Marketing: The State Of Carbon Measurement In Advertising
Damien Thomson is the CEO and co-founder of Net Zero Media, a technology company that has been purpose-built to effectively measure and analyse the emissions associated with all media and marketing activity. While the President of the United States of America promises to “drill, baby, drill“ ...
Managing Marketing: The Trials And Tribulations Of An Advertising Recruiter
Belinda Lodge is the founder and CEO of iPopulate, a well-known recruitment agency for advertising professionals. In a frank and wide-ranging discussion, Belinda and Ellie talk about bootstrapping a business with $400 and a milk crate, what a good recruitment consultant can bring to the ...
Managing Marketing: What’s So Not Funny About Advertising?
Emily McGregor is the founder and CEO of PenguinCat Creative. She also has over 20 years of experience in video sketch comedy, marketing across diverse industries, and leading creative teams. Her work has helped bestselling authors, top influencers, eCommerce brands, and industry-leading coaches achieve results ...
Managing Marketing: The Challenges Of The Trade Media
Arvind Hickman is the features and analysis editor of B&T, a marketing trade media title. He is a journalist and editor with experience in sports, HR, construction, and, most recently, media and marketing. The advertising model is broken in news media. The major tech platforms, ...
Managing Marketing: The State Of Sustainability In Marketing
Tess Ariotti is the Lead Consultant at Salter Baxter, which is part of the Publicis Groupe of companies. They specialise in developing sustainability strategies at the global, local, corporate, and brand levels and activating them across the value chain. Sustainability is a hot topic. The ...
Managing Marketing: Indigenous Storytelling In Marketing And Advertising
Peter Kirk is a multi-award-winning Indigenous TVC and film director, creator and connector at Campfire x. Campfire x is an Indigenous-owned and run creative consultancy agency that brings Indigenous thinking and talent into the mainstream by unifying the 97% of Australians who are not Indigenous ...
Our Latest Podcast:
Managing Marketing: Transforming Marketing Charity – The Sydney Children’s Hospital Foundation
Kate Ferguson, CMO of the Sydney Children's Hospital Foundation, discusses the transformative strategies implemented there, focusing on integrated fundraising efforts, emotional storytelling, and innovative partnerships. She highlights the significant impact of their campaigns, the importance of connecting with donors through authentic narratives, and the future aspirations for pediatric healthcare. Additionally, ...