Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants.
Each podcast is a conversation with a thought-leader, professional or practitioner of marketing and communications on the issues, insights and opportunities in the marketing management category.
More marketing management thought-leading ideas and concepts can be found on the TrinityP3 blog.
The podcasts are also available on Podbean, Soundcloud, Google Podcasts, TuneIn, Stitcher, Spotify, Apple Podcast, Amazon Podcast, click to visit the channels.
Managing Marketing: Trends In The Design Of Bespoke Agency Solutions
Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients worldwide. He recently noticed a distinct trend in the development and implementation of bespoke agencies. Once upon a time, advertisers would appoint what was ...
Managing Marketing: Marketing Technology And What Is It Good For
Anton Buchner is the Marketing Strategist at Front Foot Marketing and a senior Consultant at TrinityP3. He is widely known as the ROI Guy. He has built a career advising on measuring and optimising customer value to drive ROI. Anton has observed the explosion of ...
Managing Marketing: In-House Agency Services, Merging Two Giants, And Working In Bermuda!
Jemma Downey is the Group Head of Commercial Excellence at Asahi Beverages. Before that, she developed a wide-ranging career spanning agencies, marketing, and commercial roles in numerous international markets. Amongst other things, Ellie and Jemma discuss the transition to a commercial role from agency land, the ...
Managing Marketing: The Benefits Of In-House Creative Strategy And Design
Tom Donald is the Creative Strategy Lead, and Mick Boston is the Head of Design at Lion in Australia. As insiders at a major Australian beverage company, they are well placed and qualified to discuss the benefits of having creative strategy and design inside. When ...
Managing Marketing: The Rise And Rise Of B2B Branding And Marketing
Christopher Melotti is the Creative Director, Message Marketer and Marketing Consultant at Melotti Media and the Message Marketing Bureau. Often considered by some in advertising as the poor relation of B2C, B2B marketing has undergone a significant transformation with an increased focus on building strong brand ...
Managing Marketing: How You Grow Up Into A Leadership Role In Media
Jessica Bray is Head of Media at Audience Precision. She is also the daughter of industry veterans Haydon and Kerry Bray. Having grown up in a household of media and advertising, it is perhaps not surprising Jessica is working in that same industry. Jessica speaks ...
Managing Marketing: The world of the brand experience agency
Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-COVID world of brand experience, the need for ideas to be achievable, ...
Managing Marketing: Portfolios, creativity and consistency in a fickle world
Alana Burnside is the marketing director of the Industry Super Fund group. Alana and David discuss how the famous cupped hands ISA logo has kept relevance and consistency, the potentially life-changing importance of superannuation marketing, and the power of consistency in a marketing world often ...
Managing Marketing: Ageism In Advertising And The Role of Stereotypes
Sue Parker is the Executive Job Search Strategist at the Dare Group, who recently wrote a piece for mUmBRELLA sharing her opinions on the missed opportunity in the latest Meat and Livestock Australia television commercial for Lamb titled The Generation Gap. Her article was independently ...
Managing Marketing: Value Based Pricing For Agency Fees
Nick Hand is a commercially savvy, hands-on Finance Director and a CPA with over two decades of experience managing the finances of media, creative, PR agencies and more. He returns to Managing Marketing to discuss the considerations for agencies, advertisers and procurement in dealing with ...
Managing Marketing: The Challenges And Benefits of Taking Media In-House
Ben Oliver is the Head of Media at Splash (The in-house agency at Treasury Wine Estates) and someone with first-hand of the challenges and benefits of taking media in-house. While we have talked about in-house agencies before, this is the first time we have discussed ...
Managing Marketing: The Competitive Advantages Of A B-Corp Agency
Hick Hunter is the CEO, ECD and co-founder of Paper Moose, a purpose-driven independent agency where strategy, creative ideas, and specialist expertise drives positive change for brands, communities and the environment. They are also a certified B-Corp. The advertising industry is incredibly competitive, with agencies ...
Managing Marketing: Good Briefs, Bad Briefs, Client Briefs And Creative Briefs
Julian Cole is the Strategy Principal at the Strategy Finishing School, where more than 4,000 strategies from agencies, clients and elsewhere have come to round out their strategic capabilities, particularly when it comes to briefing. Julian has a particular interest in improving briefing, particularly the ...
Managing Marketing: A Broader Role For Creativity In Marketing
Kirsty Muddle is the CEO of dentsu Australia and New Zealand, and Cate Stuart-Robertson (AKA CSR) is the Chief Client Officer at dentsu Creative. Both have extensive experience in media and advertising with a particular creative focus, and recognised leaders in the industry. A lot ...
Managing Marketing: The Importance Of Strength Based, Trauma Informed And Inclusive Marketing
Kat Kennan is a certified trauma-informed professional and Founder and CEO of Radical Customer Experience™️ - a groundbreaking consulting firm that encourages brands to establish genuine connections with their customers by embracing strengths-based, trauma-informed, and inclusive marketing services. Nearly 73% of adults in the United ...
Managing Marketing: The Ins And Outs Of In-House Agencies
David Sutherland is the Managing Director at the Micro Agency, part of the M&C Saatchi Group. He has built his career as an in-house agency model consultant, helping advertisers select the suitable model for them and implementing it into their roster. When the industry talks ...
Managing Marketing: Advertising And Creativity North Versus South
Dani Bassil started her career in Sydney before migrating to the UK early this century to work in a number of highly respected agencies, including Mother, Weiden & Kennedy, VCCP and the CEO of Digital UK. She recently returned to Australia to take up the ...
Managing Marketing: Personal Brand Building For Business Leaders
Nichole Williamson Davidson is a branding and digital marketing expert, currently the Chief Brand Officer at Zilker Media, an end-to-end marketing solution for thought leaders and the companies they lead. Nicholes believes that business executives should focus on their personal brand and not just their ...
Our Latest Podcast:
Managing Marketing: Trends In The Design Of Bespoke Agency Solutions
Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients worldwide. He recently noticed a distinct trend in the development and implementation of bespoke agencies. Once upon a time, advertisers would appoint what was known as an agency, record, ...