Brand Finance has recently completed its annual study on the 50 Most Valuable Australian Brands. It is available for download here.
In launching the second study of Australia’s 50 most valuable brand portfolios, Tim Heberden, Managing Director of Brand Finance Australia says:
“Intangible assets represent more than half of the value of corporate Australia, and brands are a significant source of intangible value. Some companies have shrugged off the downturn and added value to their brand portfolios - Woolworths is a prime example and moves into top spot. Unfortunately there is plenty of red ink amongst the Top 50, signifying declines in value. Despite some stand-out performers, Australian brands contribute a lower percentage of enterprise value than top international benchmarks.”
In March this year we released an on-line survey system that allows marketers to measure, manage and maximise the level of collaboration between their various specialist suppliers - creative, digital, media, direct marketing, public relations agencies etc.
Often marketers will invest a significant proportion of their fees across these suppliers with no way of being able to measure of manage the alignment of their efforts to maximise this investment.
In the past six months we have been demonstrating the Evalu8ing system both in Australia and around the world.
Today we can announce that the system is being used by IAS in South Africa. See the press release below.
IAS joins Evalu8UK and Navigare as consultant partners of Evalu8ing and we are currently in discussions with more consultants in Paris, London, New York and Singapore.
Evalu8ing has also been licensed by a major US financial services company for use across five countries and is being piloted by a major telecommunications company in Europe as well as several Australian based marketers across FMCG, automotive and financial services.
Already, over 4000 creative events are being planned in over 170 countries - from the slopes of Mt. Everest to the underwater reefs of the Maldive Islands, to the parks and streets of our own communities. In fact, check out the events in your area here and plan to join in.
Participants will be uploading images of their events in real-time to both the 350.org website and on the giant screens of Times Square. By day's end, there will be an unprecedented global gallery of images and stories, enough to make both old media and new ring out with this crucial number.
As a participating Blogger in the Blog Action Day, I received this email from Robin Beck, the Lead Organiser for Blog Action Day 2009.
It reads:
You did it!
Yesterday you and bloggers in 155 countries across six continents wrote about a single issue that impacts us all, and turned Blog Action Day 2009 into one of the largest social change events ever held on the web.
Your participation helped change the conversation and showed the power of the web to connect people across the world who despite their varied backgrounds have one shared desire: to make a difference. According to blogpulse, we increased the number of posts about climate change on a given day by 500%, and CNN wrote a great article covering the excitement and diversity of today's event across the web and around the world.
A full recap is up on our blog, and here are some highlights:
We hit 31,000 total trackable blog posts, and our current estimate is that together we reached at least 17.9 million people yesterday. We just exceeded 13,000 registered bloggers on the site and are working to get all of you who posted but haven't yet registered into the final count.
We had at least three major world governments as active participants in this year's event. United Kingdom Prime Minister Gordon Brown posted the first Blog Action Day entry in Britain at the stroke of midnight on the 15th, which was followed by Foreign Minister David Milliband and many others from the UK stationed around the world. The PSOE governing party of Spain hosted a bloggers event focused on climate change and transformed their website for the day to promote Blog Action Day. And late in the day, President Barack Obama's White House blog joined in become part of the global movement of bloggers shaking the web.
Of course, well-known bloggers were a big presence yesterday as well:
The Official Google Blog gave a green tour of the company's campus; Mashable asked what you're doing to reverse climate change; The Unofficial Apple Weblog suggested "Five apps to help save the world"; Treehugger gave us two simple things that could, by themselves, stop climate change; Global Voices posted a roundup of bloggers from around the world writing in many languages; Gadling spent the whole day posting about green travel; BlogHer covered the road to the next international climate negotations in Copehagen.
There are many more, and we encourage you to check out the Featured Posts on the blogactionday.org homepage for a longer list of some of the world's largest blogs.
On December 7 2009, world leaders from 192 countries will gather at the UN Climate Change Conference in Copenhagen to determine the fate of our planet. You can take part in this important event and here are ways you can have your say and make a difference to Climate Change.
Turn Copenhagen into Hopenhagen
In response to the planned UN Climate Change Conference in Copenhagen on Dec 7, the campaign 'Turn Copenhagen into Hopenhagen' has been launched.
Here you can sign the UN petition in support of a world wide response to the problem of climate change. The mission is to connect every person, every city, and every nation to Copenhagen. To give everyone hope, and a platform from which to act. To create a grassroots movement that's powerful enough to influence change.
The site gives you lots of things you can do including linking to the Facebook site for Hopenhagen and spreading the word by Twitter.
Show the world you support change. Turn Copenhagen into Hopenhagen.
'Turn Copenhagen into Hopenhagen' was developed by Ogilvy NY.
Join the TckTckTck Campaign
The Tck Tck Tck campaign also supports the UN Climate Change Conference in Copenhagen. And October 1 saw the launch of the global campaign song, a re-mix of 'Beds are Burning', recorded by over 60 artists and celebrities, and re-written by Midnight Oil themselves to reflect the greatest humanitarian crisis facing humankind today - climate change.
This campaign allows you to download free the re-recorded song 'Beds are Burning' either at the site or at the Apple iTunes store and in doing so you add your name to the petition. Check out the video on YouTube.
The re-release of 'Beds are Burning' was driven by one of the co-founders of the TckTckTck campaign, former UN Secretary General Kofi Annan's new organization, the Global Humanitarian Forum, and their partners Havas Worldwide and film production arm, The:Hours.
Posted by Darren Woolley on October 15, 2009 7:54 AM
NEW YORK: The final day of the Adforum CEO Summit (9 October New York time) saw the clash of the marketing communication Network big guns stress digital integration.
David Jones, global CEO of Havas, provided an inspirational presentation on the power of agency networks to make a difference in the world through the support of the TCK, TCK, TCK campaign and the One Young World campaign.
This was followed by an address by WPP's global head Sir Martin Sorrell who gave a very honest and pragmatic assessment of the economic issues facing the industry. A clearer contrast and comparison could not be found anywhere.
But as the delegates - 28 pitch consultants from all over the world - sat to reflect on the five days of meetings, there was a clear theme emerging: the world has shifted through technology and that the industry is rapidly developing to address that change.
There are still many different responses and a multitude of solution in the market, possibly as many solutions as there are marketers looking for answers.
But the one clear trend is that the idea of digital as a separate speciality is dead.
Digital technology is everything and if an organisation still has a separate digital strategy to their comms/advertising strategy then they will be left behind.
Just as agencies that do not have digital as the platform of their offering will be left behind.
