This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation.
On April 10, 2006 we published our first blog post titled “Where have all the directors gone?”. Over the next few years we posted new content infrequently and irregularly. (In September and October that year we posted more than we did for all the following year 2007).
These early posts were informative for when we focused on embracing the blog, in late 2010, as an opportunity to share the huge amount of information and insights we were gathering in our marketing management consulting work. Within 12 months the traffic to the website and the blog had increased 300% and the number of people visiting the site each month has now risen to more than 15,000 people globally.
Towards the end of 2013 we realised that by publishing three posts a week we had produced more than 150 posts for the year. Obviously some of these had attracted more and gained greater engagement than others. We challenged Mike Morgan to analyse the data and compile a list of the top 50 most popular posts based on readership, sharing and comments.
This led to the publication of the “Top 50 Marketing Management Posts of 2013″ as a paperback and an e-book. More than 200 pages covering storytelling, strategy and collaboration from Shawn Callahan (Anecdote), content strategy by Craig Hodges (King Content) and pricing strategies from Jon Manning (Sans Prix, Pricing Prophets), plus marketing perceptions from Jon Bradshaw (Brand Traction), great insights on innovation, creativity and collaboration from Andrew Armour (Benchstone Limited) and Stephan Argent (Argedia Group) a founding member of the Marketing FIRST Forum.
Plus there were contributions from the TrinityP3 past and present including Nathan Hodges on Pitching, Mike Morgan on SEO, social media planning and content strategy and Nick Hand and Esther Selvanayagam on agency remuneration and finance.
The book is still available here in limited numbers in paperback or e-book.