Agency Credentials & Positioning Consultation

Agency Credentials &
Positioning Consultation

One of the biggest challenges facing agencies is their ability to truly differentiate themselves.

Across the various disciplines there are literally thousands of agencies competing in Australia and around the world.

The services these agencies offer, and the blurring of lines between them, continues to grow.

In such a complex and competitive environment, one of the biggest challenges facing agencies is their ability to truly differentiate themselves in their positioning and offering.

This applies to speculative or outbound new business approaches, to agency marketing efforts, and to pitches.

Over the last 20 years, TrinityP3 has seen, observed, worked with, and worked in agencies of all shapes and sizes. We’ve seen them pitch, we’ve seen them succeed, and we’ve seen them challenged. We’ve commented extensively about them in the industry.

In short, our experience and objective advice can help your agency to grow.

Book a simple consultation (one hour or two hours in duration) with a TrinityP3 consultant. You can tailor the session to meet your specific needs. Based on extensive pitching and consultation experience, we can provide honest, forthright, and actionable feedback to help drive improvements in several ways:

  • Style of agency credentials deck/presentation
  • Strength of positioning and proposition
  • Agency positioning statement
  • Market discussion/feedback about your agency’s place in the market
  • SWOT
  • New business strategy/approach
  • Marketing strategy/approach

Interested in improving your business performance?

Our extended consulting services help you improve your new business success rate.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study

Media Agency Pitch Management for the Higher Education Sector - Case study

Media Agency Pitch Management for the Higher Education Sector – Case study

Challenging Problem Our client had been working with a respected agency partner in a long-term relationship. However, there was an internal requirement to stress-test the market when the pace of change in the organisation increased, which necessitated rapid evolution of media planning and buying. TrinityP3 Solution TrinityP3 drove a pitch project bespoke to the needs of our client. Over and above the norms of process and due diligence, we worked specifically to develop; Briefing materials and assessment framework throughout the process are designed to enhance our ability to see the right agency for now and future evolution while ensuring a ...


We offer a variety of services from a single consultation to bespoke workshops. The help we can give you lies in the depth of our experience; our consultants have all run a large number of pitches, all of which have large numbers of agencies involved, and so we've seen a lot of different ways in which agencies present themselves.

If we work with you to establish a proposition, typically we would want to align on a number of territories from which a proposition can be written. We can then further workshop best fit territory, by practicing radical candour with regard to if, in reality, your agency is truly reflected by the statement.

This is something we'd work with you to uncover, but typically we favour an overarching statement which is underpinned by a numerous solid foundations and which therefore has flexibility to adapt to different types of clients.

There are lots of common mistakes, and part of any workshop or consultation session with you would typically involve answering this question. Alternatively, take a look at our blog, which is free includes articles about various aspects of agency positioning and pitching.

Our Latest Podcast

Managing Marketing: What Makes A High Performing Integrated Agency Model

Managing Marketing: What Makes A High Performing Integrated Agency Model

Jenni Dill, the Chief Marketing Officer of Arnott’s Group, Imogen Hewitt, Publicis Groupe Chief Media Officer and Spark Foundry ANZ CEO, and Toby Aldred, Saatchi & Saatchi Managing Director and Chief Client Officer of The Neighbourhood, share their ideas and observations on how the model has evolved over the six-year ...