Strategic Supplier Alignment

Our Strategic Supplier Alignment service helps you to untangle your supplier roster, understand its strengths and weaknesses, and develop an optimal structure to improve your performance.

Why do you need this service? Read on to understand more.

How many coat hangers are in in your wardrobe?

A simple question, right? But most people would struggle to provide an exact answer. Coat hangers can multiply or decrease, seemingly without you looking. Peek in your wardrobe tonight and you will be surprised at what you find. A number of them are often different colours, some are specialist designs, made of wire or plastic, not matching with anything else, even tied up or tangled with each other, for no apparent reason. Looking at a big, cluttered group of coat hangers on a rail can be dispiriting.

For large marketers, an unwieldy supplier roster can provoke similar reactions. In big teams, agency rosters often develop organically, according to need. Agreements with these suppliers can be at odds with, or at the very least inconsistent with, other supplier agreements or the corporate governance of your organisation. Suppliers can appear and disappear based on specific projects, which often could have been completed using an existing agency.

It can indeed get to a stage of looking like ‘so many coat hangers on a rail’. And as the clutter grows, the harder it is to sort – and often, the less inclined people are to tackle it.

Sort them all, not one at a time

If you want to maximise marketing performance, your supplier roster needs to be built as cleanly as possible, around consistent and tailored lines, and focused on clear strategic objectives.

To do this, there needs to be a review of the whole roster, or at least a whole discipline within a roster, as it currently stands; tackling one agency at a time, simply won’t give you the necessary clarity.

There are many questions to ask. Where is there a duplication of service offering? Are there, as yet, untapped areas of expertise in existing agencies? Why do individuals on your team have specific supplier preferences? How effective are your supplier acquisition guidelines and are they in tune with your organisation? How much resource is devoted to supplier management and could this be reduced? How aligned is the structure of your roster to your strategic vision and ambitions? How much advantage could be gained from regional or global alignment via existing arrangements, as yet untapped?

We can help you remove the odd hangers and re-sort your rail

With decades of experience in the field, we work with you to facilitate the optimal outcome for you.

We undertake a thorough process with you, including but not limited to:

  • Interviews with key stakeholders to ascertain strategic aims and causal issues of the current roster structure.
  • Evaluation of roster efficiency, overlap and overall performance.
  • Assessment of current suppliers, acquisition process and understanding of service gaps.
  • Insight based on our knowledge of several best practice roster models around the world.
  • Analysis of cost-base and optimal efficiency gains
  • Recommendations detailing the best action road-map for you and your organisation.

At TrinityP3 we aren’t cookie-cutters and we don’t pretend to be able to understand your specific requirements on a website page. We’re more than happy to develop a bespoke Strategic Supplier Alignment project based on some or all of what we’ve outlined here.

The best thing to do is pick up the phone and talk to a real person about your specific needs. To find out how to do this, click here.

Let’s grasp the nettle and sort that coat hanger rail together to the benefit of your efficiency, effectiveness and ultimate performance. We’d love to help.

Don’t just rationalise your advertising roster, align it

You hear all the time about marketers wanting to rationalise their roster of agencies. And this is because, like coat hangers, they seem to keep multiplying. Here, Darren Woolley talks about how TrinityP3 can help you align your roster plan to your strategic requirements to reduce the coat-hanger effect.

A new approach to segmenting marketing and advertising activities and suppliers

Here, Darren Woolley shares the ‘3 S’s’ – Strategic, Specialist and Simple which provide you with a framework to strategically segment your brand requirements and also your suppliers to provide those requirements.

What ‘should’ my advertising agency cost be?

This is an interesting question and one that Darren Woolley can answer here with a high degree of accuracy. TrinityP3 can calculate what your advertising should cost based on your requirements or scope of work, the category you are advertising, the market and the type of agency you are working with — both in quality and discipline.