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Author Archives: Jodi Randall

About Jodi Randall

Jodi Randall is an ATL & BTL production management specialist with extensive experience. As a Creative Services Producer with strong client facing and project management background, Jodi has consulted for the last 13 years with advertising agencies, Direct Marketing agencies, designers and Marketing departments within large advertisers across multiple categories. Read Jodi's bio here

Procurement Game Changers – Insights from CIPSA 2014

Share27 Tweet +11 ShareShares 28This post is by Jodi Randall, Senior Consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production … Continue reading

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Decoupling of TVC Production is gaining momentum

Share34 Tweet +111 Share3Shares 48This post is by Jodi Randall, Senior Consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production … Continue reading

Posted in industry news & trends, marketing process optimisation, marketing procurement, return on investment, television & electronic production | Comments Off on Decoupling of TVC Production is gaining momentum

Why a TV production postponement can be a costly cancellation

Share18 Tweet +12 Share3Shares 23This post is by Jodi Randall, Senior Consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production … Continue reading

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Are you getting value from your agency production services?

Share44 Tweet +13 ShareShares 47This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth of production … Continue reading

Posted in agency solutions, interesting observations, marketing process optimisation, marketing procurement, print production, return on investment, social media & digital marketing, television & electronic production | Tagged , , , , , , |

5 ways to ensure efficient production estimate approvals

Share28 Tweet +15 Share4Shares 37This post is by Jodi Randall, senior consultant with TrinityP3. Jodi is an ATL & BTL production management specialist with extensive experience and brings a wealth of knowledge and insight into production efficiencies and effectiveness across the breadth … Continue reading

Posted in agency remuneration / compensation, agency solutions, marketing process optimisation, marketing procurement, mobile marketing, print production, return on investment, social media & digital marketing, television & electronic production | Tagged , , , , , , , , | Comments Off on 5 ways to ensure efficient production estimate approvals