Author Archives: Trevor Young

About Trevor Young

TREVOR YOUNG is a keynote marketing speaker, strategist and adviser who helps companies and individuals harness the power of owned, earned and social media to build public recognition for their business or personal brand. He blogs at PR Warrior, hosts the podcast Reputation Revolution, and is author of the book microDOMINATION. In 2015, Brand Quarterly included Trevor on its global ‘50 Marketing Thought Leaders Over 50’ list. Follow Trevor on Twitter @trevoryoung, or visit his website.

Book Review: Disrupted, My Misadventure in the Start-Up Bubble by Dan Lyons

Posted on August 10, 2016 by Trevor Young

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Disrupted is one man’s account of working at HubSpot, a fast-growing start-up enterprise based out of Cambridge, Massachusetts, and a brand well-known in global marketing circles. HubSpot is a marketing software company; its founders, Dharmesh Shah and Brian Halligan, coined the phrase ‘inbound marketing’, and in a genius move to ‘own’ the phrase in the marketplace, they also wrote a book of the same name. The author of Disrupted is Dan Lyons. According to his bio on the book’s dust jacket, Lyons is a novelist, journalist and screenwriter. He is currently a writer for the HBO series Silicon Valley. Continue reading →