The most important things to look for in a pitch
While soft skills are different for all marketers, here are eight of the most common attributes that we’ve seen make the difference in an agency pitch.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
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Are advertising agencies the next big subscription-based model?
This is a new model, ready and waiting at an agency near you. Get all the convenience of a retainer plus the flexibility of a project fee. Find out more.
Managing Marketing: Marketing And Sports Sponsorship
Nick Hockley talks about the changing face of sports sponsorship and the increasing opportunities for organisations in this podcast. Take a listen here.
When did advertising forget its brand purpose?
Once you lose focus on your purpose and reduce your offering to capabilities and features, how quick is it for you to be commoditised? Here's a better way.
The problem with setting agency fees is most are making it up
Agency fees are often set by guessing. Learn about an approach that means the agency resources required can be calculated, rather than leaving it to chance.
Managing Marketing: Innovation And Effectiveness In Marketing
Chris Stephenson, Head of Strategy and Planning APAC at PHD Media talks about defining and delivering effectiveness in marketing. Listen to the podcast here
What is more important in assessing agency fees, productivity or price?
Price is the cost of the agency people you need. Productivity is what those people produce for that price. So which one is more valuable or important?
Lessons to be learned on pitching your agency credentials from a pitch consultant
So what are some of the mistakes agencies typically make when pitching credentials and what can you learn from them? Find out here.
Managing Marketing: Brand And Corporate Purpose And Ethics
Jeremy Taylor discusses the role of businesses and brands acting with ethical purpose beyond simply delivering increasing shareholder value. Podcast here.
9 SEO trends for 2020 from the experts
There are some big changes to SEO in 2020. Take advantage of new features and requirements explained in this post and get ahead of the game.
Hidden Costs of Digital and Social Media
Unrecognised by digital/social enthusiasts, the hidden costs of complexity erode the marketing effectiveness of advertisers and agencies. Find out more.
Managing Marketing: How To Assign Value To Marketing With AI Models
Henry Innis talks about how cloud computing and advances in deep learning models now help marketers to look forward and predict results. Podcast here.
What type of trust have we lost in media, marketing and advertising?
Just look at the headlines of the trade media and ask yourself “Do we have an industry trust problem?” Insights here.
Why getting the commercial relationship right between advertisers and agencies is critical
When it comes to the success of the advertiser / agency relationship, you must go beyond perceptions and measure the commercial performance. Find out more.
Managing Marketing: The Growing Problem Of Ad Fraud
Dr. Augustine Fou is an Ad Fraud Investigator. He talks about ad fraud and offers practical solutions for reducing it in this podcast. Take a listen.