The case for a long, mid and short-term view in sailing and marketing
Marketers are finding themselves so focused on delivering short-term tactics that the longer term strategy is forgotten. How do you keep both aligned?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
Managing Marketing: The important use of a brand story
Mark Jones, Chief Storyteller and CEO of Filtered Media sits down with Darren Woolley to discuss storytelling for brands and business. Podcast here:
The marketing plan/budget….when does it cease being a plan, or just a budget and start to become reality?
You need to start now if you don't want Q1 to come and go with no shift in the marketing plan and budget. What needs to happen?
Top ten reasons agency pitches take too long
Recent discussions indicate that the industry thinks the pitch process is too long. So why is that? And how can they be managed more efficiently?
Managing Marketing: The need for short, medium and long term strategy
In this podcast Mari Kauppinen explains the need for marketers to take a short, medium and long-term view of their strategy. Listen to it here.
The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
A great pitch has hallmarks – not scratch marks
The pitch process may vary depending on what business you’re in, but here are five hallmarks that can really help set your process apart.
The shift to value, not cost in marketing
Media pricing, agency fees, production costs are all being questioned and continue to be under pressure. But when is value to be added to the equation?
Why in-house agencies are not really advertising agencies
Bringing design, social media, content and other services in-house and calling it an in-house agency can be misleading. Learn more about the in-house trend.
Why marketing and procurement have more in common than they have difference
Whilst procurement and marketing might fight like siblings on a long car ride, the challenges facing procurement are very similar as this post shows.
Managing Marketing: The importance of mastering marketing principles
Mark Ritson talks about the importance of mastering the principles of marketing to deal with the challenges facing marketers today. Listen to the podcast.
The art, science and importance of evaluating your agency’s creative output
A clear, effective, unbiased evaluation of your agency’s creative product is an essential duty that must be performed by every client. Are you doing it?
Why you are wasting everyone’s time getting billed by the hour
If you’re still being billed by the hour, it is hard to reconcile what you thought you should have paid versus the final bill. Here's what to do about it.
Managing Marketing: Creativity in a digital age
Nick Law of Publicis Communications talks about the role of creativity and the best approach to building brands in the digital age. Get the insights here.
Ethics and why it matters in Marketing, Media and Advertising
While you may be thinking how is this relevant for marketing, it is crucial to understand how ethical decision making should be applied. Get started here.