Will agencies absorb their advertiser budget reductions again?
In 2007 most agencies absorbed the significant cuts in their client’s advertising budgets. With Covid-19 damaging the economy, will they do the same again?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
Managing Marketing: The Opportunities for Optimising Global Production Capabilities
Jonathan Samway believes that by thinking global and packaging production requirements marketers could see significant returns on investment. Find out more.
To pitch or not to pitch takes on a whole new context during the Covid-19 pandemic
Earlier this year we had several pitches under management. As Covid-19 spread, decisions were made about what to do next. Here is what we have discovered.
The Uncharted Leader: Commercialising Purpose Through Creative Process
If you're somebody who is committed to living your life and creating a business on purpose, then you want to listen to this podcast.
Managing Marketing: The Power Of Experience
Meredith Cranmer tries to clarify the confusions that often arise in the space between Public Relations, Events, Sponsorship and Experiential. Listen here.
Being pessimistically optimistic about business post coronavirus
As of now, every one of us is in a new world market and we need to work out rapidly what our new world space is going to be. Get started here.
Perspective on the digital supply chain debate
Last month, ISBA released the findings of their Programmatic Supply Chain Transparency study. We unpack the findings here. Find out what has been achieved.
Managing Marketing: Ethical Marketing
Dr Chris Arnold shares his thoughts on the rise of consumer demand for Ethical Marketing. Listen to the podcast here.
Questions to ask and answer when an agency loses a pitch
No matter where or when in the pitch process an agency drops out, the big question is, “Why”? Here is a list of questions agencies can use to find out.
How the In-House Creative Trend is Spreading Creative Thinking Across the Business
Businesses are recognising the value creativity and design have in meeting business objectives. Learn 6 Ways to spread creative thinking across a business.
Managing Marketing: Doing Business In China
Annette Sharp of China Digital shares her views and insights on marketing to the increasingly affluent Chinese consumer in this podcast. Take a listen.
Is there an Advertising Industry ‘Normal’ to Return to after this Disruption?
The industry is certain to be in a worse situation post COVID-19 unless agency CEOs and advertiser CMOs redefine their priorities. What must change?
Why agencies should be using PR right now to attract new clients
The pandemic provides you with a huge opportunity to build awareness for your agency outside of the marketing and advertising industry. Find out how.
Managing Marketing: The Motivation Behind Starting an Advertising Agency
Chiquita King is the Managing Director and Ant Melder is the Creative Partner in the new agency Coffee Cocoa Gunpowder. Learn about their motivations in this podcast.
Marketers Who Look at their own Analytics Can Solve Most Fraud Themselves
These plays can be run with marketers’ own analytics to identify websites and apps who are committing fraud. Improve the effectiveness of your campaigns now