In this video Anne Miles, Matt Perfect and Darren Woolley chat about how to align magic and logic and how to see marketing as an investment. Watch it here.
The decision to participate in a tendering process is a business decision that can only be made with a level of transparency. What do agencies need to know?
In this podcast Francis Coady, CMO at Havas Media, explains how his music industry background has shaped his career and view of building brands. Listen here
Agencies must stand firm on protecting their pitch IP from being abused. But advertisers can do so much just by taking an ethical stance, as discussed here.
Nisha Rajamani discusses the Media Federation of Australia’s DE&I strategy and how to ensure true recognition of diversity in this podcast. Listen here.
‘Brain-rape’ is when advertising agencies have the ideas they use in a pitch, stolen after they lose. Does it happen and can agencies protect themselves?
This post outlines key observations and learnings from assisting marketing departments that have tried to change but were still struggling. Take a look.
Anne Miles of the Suits & Sneakers agency talks about her professional and personal experiences, the ShEqual movement and more in this podcast. Listen here.