Why hourly rates are no measure of value when negotiating agency fees
Marketers and procurement professionals often look at agency hourly rates as a measure of value. But is that really useful? Get a better understanding here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
Beware shiny object syndrome when you pitch your business
In a pitch situation, shiny object syndrome ideas have short life-spans and once executed the cracks begin to emerge. Here's how to guard against them.
Managing Marketing: The Importance of Leveraging And Optimising Sponsorships
Sandra Wiles is Head of Partnerships at The Media Store. Listen to this podcast as she discusses sponsorships as a brand and business building opportunity
Why we should not rely on estimates of advertising expenditure for competitor data
Sadly, all of Australia’s top marketers continue to rely on pure estimates of advertising expenditure for competitor data. Here's a new and better approach:
Five ways to make agencies more effective in presenting their credentials
What is wrong with the way that many agencies present their credentials? Let me share some of the more common mistakes and solutions so you can do better.
Managing Marketing: The Role Of Technology In Improving Media Agency Productivity
Tristan Ozinga is the Co-founder and Chief Vision Officer of Advvy. He discusses the transformation occurring within Media Agencies in this podcast.
Why agencies need to think like a perpetual start-up to become more effective
In a turbulent marketplace, you have to think like a perpetual start-up to become more effective. Learn how a successful agency has done this for 20+ years.
Why being a bad client can cost you dearly
The tougher the marketer pushes, the tougher agencies have to be. Beat your agency over the head hard enough or too often, and here’s what can happen:
Managing Marketing: The Power Of Direct Marketing In A Digital World
Are direct marketing principles more relevant today in a digital world? Does technology sometimes get in the way? Listen to the podcast here:
Why lack of data should not stop you being customer-centric
Maybe you don’t need to be a one-to-one organisation in terms of actually understanding consumers completely with data. Read this post and find out why.
How to create a level playing field in a tender without commoditising the participants
To create a level playing field for all tender participants means being completely transparent in providing information equally to all parties. Right?
Managing Marketing: The State Of Agency Business Development Internationally
James Welch is a New Business Guru who worked with Agencies in London, Singapore, Sydney and Dubai. Learn about the state of New Business in these markets.
Is your brand strong on the inside as well as on the outside?
So you’ve developed and established the brand’s positioning. Your brand is looking great outside of the organisation, but is it playing a role within it?
Advertising complexity is a killer!
Increased complexity has been exploited to justify advertisers’ increased control over marketing. Find out why the complexity trend needs to be reversed.
Managing Marketing: Business Strategy Alignment In Brand Building
Listen to Dennis Flad and Nikolas Guido on the importance of aligning business and marketing objectives, strategy and process to drive long term growth.