Managing Marketing: The Twenty Year History Of TrinityP3 so far…
In this podcast Darren Woolley talks about the founding and development of TrinityP3. Learn about all the lessons and challenges from along the way.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
Is inclusion at the expense of brand performance?
Is being ‘politically correct’ counter-intuitive to good marketing and hindering great ideas getting made? Find out here.
Insights About the Unfortunate Decline in Client-Agency Relationships
Shouldn't clients and their agencies begin to review their underlying relationships in 2020 and set new pathways for themselves? Glean new insights here.
Managing Marketing: The Future Of The AI (Artificial Intelligence) CMO
In this podcast Jared Alessandroni talks of a time when CMOs will have an AI to process, sort, synthesize and provide a point of view. Listen to it here.
Astute Advice for Young Creatives … From a Century Ago
Restoring business health should be the top priority at most agencies. Creativity is all well and good. But do you know anything about running a business?
Do agencies deserve the bad reputation they get?
Take a look at 3 of the headline industry issues where agencies are being held to account, when in actual fact the advertisers should be taking the lead.
Three pieces of advice for anyone entering the advertising industry
For those intending to start work in the advertising industry, here is an important and uncommon conversation. Understand why it's all about the money.
Managing Marketing: Data And AI Informed Advertising
Thomas Bertelsen and James Procter discuss the role of data in planning and predicting media performance in this podcast. Take a listen here.
It’s Time for a Media Agency Makeover. Here Is What’s Needed
Marriages of agencies and clients need to replace one-night stands. Learn how long-term arrangements provide a superior basis for working relationships.
Taking your marketing in-house? It is time to improve productivity
Of the in-house agencies we have been asked to assess, almost all have not improved their productivity. Find out why this happens and what to do about it.
Managing Marketing: How To Solve Business Problems Through AI Technology
Jay Henderson talks about how machine learning algorithms should be seen as working together with marketers. Listen to the podcast here.
Why agencies should consider their clients like an investment portfolio
Like a good investment portfolio, you need a mix of clients. The mix of clients should depend on your risk profile and your growth strategy. learn more.
Why the agency pitch is no longer good corporate governance
Taking an agency to tender when the relationship is healthy and performing well is a waste of time as it often results in a poor outcome. Here's why.
Managing Marketing: Ecosystems And Marketplaces For Products And Services
Phil Phelan talks about the role of creating ecosystems and marketplaces not just for start ups but for existing legacy businesses. Listen to the podcast.
Why everyone loses a creative pitch. Even clients.
Take a look at some research on the creative pitch. It sheds new light on the real impact of a process that feels like a leftover from a previous century.