Did you know that some production houses have tweaked their T&Cs to include clauses that give them IP rights to the work commissioned once the broadcast term has expired? Most agencies don't. Find out what this means for you, why it's happening, and what to do about it.
In our latest podcast we chat with Drew Baker, Technical Director and partner at Funkhaus digital agency, on what makes a website great. You don't want to miss this one.
For an ideas industry, most agencies are very poor at protecting their intellectual property. Is intellectual property owned by the agency or the client? What if an agency contracts freelancers? Untangle these curly questions in our latest blog.
“We Meet At Last,” created by Andrew Fraser, is where brands go to work directly with creative talent. Fraser is building a new enterprise, where creatives can have the opportunity of working directly with marketers, providing the best of each & all of his experiences. Listen to the podcast to learn more.
Choosing the right agency for you can be hard. When it comes to pitching, marketers will often believe that more choice leads to better decision making. But the Paradox of Choice suggests otherwise. Read the full article.
In this video Anne Miles, Matt Perfect and Darren Woolley chat about how to align magic and logic and how to see marketing as an investment. Watch it here.
The decision to participate in a tendering process is a business decision that can only be made with a level of transparency. What do agencies need to know?
In this podcast Francis Coady, CMO at Havas Media, explains how his music industry background has shaped his career and view of building brands. Listen here
Agencies must stand firm on protecting their pitch IP from being abused. But advertisers can do so much just by taking an ethical stance, as discussed here.
Nisha Rajamani discusses the Media Federation of Australia’s DE&I strategy and how to ensure true recognition of diversity in this podcast. Listen here.
‘Brain-rape’ is when advertising agencies have the ideas they use in a pitch, stolen after they lose. Does it happen and can agencies protect themselves?
Jack Watts, CEO of Bastion, Australia’s largest independent agency, shares their foundation story in this podcast. Take a listen here.
"Is the pitch process broken?" is not the right question to ask.There will always be a demand for pitching, so "How can we improve the pitch process?"
Adam Murphy founded Curioso, to champion a culture of curiosity in the commercial world. Adam shares his insights in this podcast, take a listen.
This post outlines key observations and learnings from assisting marketing departments that have tried to change but were still struggling. Take a look.