Managing Marketing: Creativity in a digital age
Nick Law of Publicis Communications talks about the role of creativity and the best approach to building brands in the digital age. Get the insights here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
Ethics and why it matters in Marketing, Media and Advertising
While you may be thinking how is this relevant for marketing, it is crucial to understand how ethical decision making should be applied. Get started here.
Why it is more important now to say No than to say Nothing
How many solicitation emails do you get each day? How many LinkedIn sales messages? Do you just delete them? This post outlines why you should respond.
Managing Marketing: New ways of working with creative and production people
Listen to Anne Miles' vision of how marketers can work more directly with creative and production people without the layers of administration.
Joining the dots between the latest findings in advertising and marketing effectiveness
If you distilled nearly 30 different major works on everything from behavioural economics, to media and creative effectiveness what would the insights be?
Faster, Better, Cheaper – the Manufactured Marketing curse
As marketing communications now require a high volume of output the process is becoming like manufacturing. Who is taking responsibility for quality control?
How to evaluate if your corporate sponsorships are really worth it
How can a corporation evaluate how much their sponsorships are really worth? Measuring sponsorship isn’t an exact science so here are some starting points.
How marketers use Evalu8ing to increase marketing performance – 4 case studies
For regional and global marketers, collaboration has become incredibly important to ensure maximum strategy impact.Read how Evalu8ing helps with this here.
Seven times procurement failed in managing the procurement process
In these 7 cases our normally excellent relationships with procurement teams have gone off the rails. I share each of them here as a lesson for all parties.
Pitch etiquette for clients and agencies
No matter which side of the table you’re on during a pitch process, there are some rules everyone should follow to show courtesy and respect. What are they?
Why a scope of work is essential for managing agency value
The value of your retainer is not how many people you get, it’s in what they produce and ultimately in what this achieves. Learn why you need a scope of work.
How to stop drowning in a waterfall of data and extract more value
Marketers and agencies alike are drowning in a waterfall of data. Learn 5 ways to stop drowning and obtain more from the richness of information available.
Managing Marketing: Digital media buying and are marketers getting the benefit?
David Angell chats about the evolution of digital trading models and how agencies are changing but advertisers are not taking full advantage of the changes.
3 essential questions to guide your content marketing
Content marketing isn't new, it has been around for centuries but technology has made it much more accessible. So why do so many marketers struggle with it?
Multiple agencies? Avoid multiple headaches
No matter how adept your agency relationship management skills, chances are multiple agency relationships have caused headaches. Learn how to avoid them.