The hidden cost of marketers’ lack of commitment
Advertisers may think a casual approach to their agency relationships means they avoid commitment, but they are overlooking these significant hidden costs.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
Managing Marketing: Cross Cultural Marketing In Asia
In this podcast Ophenia Liang talks about the challenges of cross cultural marketing in Asia, particularly in China, India and Japan. Gain insights here.
Why marketing is the source of optimism in business
If marketing is not the driver of optimism within your organisation, could it be that you have not really created a high performing marketing function?
Creative Agencies: Winning the Battle but Losing the War
If creative agencies really believed in the quality of their creative work and its positive effect on client brands, they'd fight for premium prices right?
Managing Marketing: Is Social Media a Technology or a Media?
In this podcast George Hawwa of Attention Experts shares his views on the 250 social media platforms currently available. Get up with the play here.
Why media auditing is effectively dead
I am confident that with the recent announcement that Accenture is dropping media auditing, it is fair to say the end is nigh. Find out more here.
Troubled economic times are the best time to build a brand
As coronavirus spreads, supply chains get disrupted, and more events are cancelled, the probability of a recession looms. But what are the opportunities?
Managing Marketing: The IT Risks Facing Advertising Agencies
Raja Pradeep talks about the role of the CIO and CTO in not just reducing risk, but working with the business to unlock value and performance. Podcast here.
The advertising industry is stuck in the 1960s – thinking ‘small’
It's time to take the advertising industry to its next stage of evolution. Who will say enough is enough and stand out like Bill Bernbach did back in 1959?
Marketer’s Wishlist 2020 – Industry Myths Busted
What is it that marketers really want? What is a myth and what is reality? What are the answers to some of the industry's biggest questions? Find out here.
Managing Marketing: The Need For Great Storytelling In Content Marketing
Learn about the role of content in marketing and the lessons marketers should learn from the storytellers in Hollywood in this podcast with Neal Moore.
Stop flushing money down the toilet with your marketing technology investment
Anton Buchner takes a look at how McDonald's in Australia wasted $3m on a CRM and how it never should have happened if they did the math. Read it here:
Early warning signs your pitch will go sideways
Whether you’re an agency contemplating a response, or a client fearing a luke-warm response, here are some signs that should have you re-evaluating.
Managing Marketing: Assessing And Measuring The Value Of Sports Sponsorship
In this podcast Rob Mills explains how measuring the value of sports and entertainment sponsorship has been a long term challenge. Find out more here.
The most important things to look for in a pitch
While soft skills are different for all marketers, here are eight of the most common attributes that we’ve seen make the difference in an agency pitch.