The meaning of 'benchmarking,' like many other terms, has broadened beyond the strict dictionary definition over time, and come to mean different things to different people. What does financial and rate benchmarking mean at TrinityP3?
Anathea Ruys is CEO Australia, UM. She is also a very well-travelled professional, having worked in Asia, Australasia and the USA. Anathea talks with David about their shared international experiences and the learnings she’s brought back to Australia with her; the importance of recognising the changed world we work in; and her ambitions to raise awareness of media as a career path, and her views on the need for change in the way media agencies work from top to bottom.
Whether intentional or unintentional, messages are constantly communicated in the client-agency relationship. Don't fall into the trap of sending unintended messages by default. Read the full article to understand common mistakes accidentally communicated between clients and agencies.
Matt Bray is the founder of Art Disrupt and the Creative Director of Comms declare, an organisation of advertising, marketing, PR and media professionals who understand the power of communications to create a cleaner, safer climate. He talks about the role creativity plays in addressing the climate crisis and how Comms Declare is collaborating with other creative communities globally, including Clean Creative and Creative for Climate to address the climate crisis.
One of the greatest challenges in marketing today is how to align internal teams, approaches, and performance measures. Discover the 5 steps to overcoming non-alignment and achieving success.
Andy Morley is the director of marketing at Uber and Uber Eats, Australia and New Zealand. He was always attracted to marketing, more for the entrepreneurial opportunities, having managed a nightclub while at University. But his formal marketing career included solid grounding in marketing at Campbell Arnott’s and Diageo working on Johnnie Walker before taking over at the technology company Uber Eats. He shares the challenges and opportunities of working with a customer direct company with a consumer packaged goods pedigree.
Reviewing an incumbent agency? Pitches – we’ve said it before, and we'll say it again – are not the only answer. They carry disadvantages, and when not run properly, they're downright morale-sapping. So, do you ditch the pitch altogether? Read the full article to find out.
Nick Hand, the commercially savvy, hands-on agency Finance Director, returns to Managing Marketing to discuss the best and the worse of timesheets. While bemoaned by agency staff, particularly the creative department, they have been an essential tool of the finance department, particularly as the agency fees are still largely based on recovering time and costs. But a new artificial intelligence platform, Tribes.AI is promising to solve all of this and increase agency revenue. Nick shares his experience and thoughts on this latest innovation.
There are many ways to run a pitch to select a new agency. Most pitches fall into one of two categories: the wasteful beauty parade, requiring the agencies to do speculative creative work. Or the dreaded tender process (AKA death-by-RFP). What trumps these both? The test drive.
Ed Howley is the Creative partner at Melbourne's full-service creative agency, By All Means. Like most advertising agencies, they were negatively impacted by the pandemic, particularly one of the smaller but vibrant independent agencies on the scene. But also because being based in Melbourne they had to weather the longest lockdown in the Western world. But even with this significant challenge, Ed and his business partners at By All Means managed to find many positives to come from the pandemic and the lockdown, which he shares here.
Did you know that some production houses have tweaked their T&Cs to include clauses that give them IP rights to the work commissioned once the broadcast term has expired? Most agencies don't. Find out what this means for you, why it's happening, and what to do about it.
Drew Baker is the Technical Director and a partner at Funkhaus, an LA-based digital agency working at the intersection of strategy, design, content, and technology. Drew shares his thoughts on what makes a great website and how important, but challenging it can be to clear understand who you are and what you want to achieve. He shares his experiences with clients for whom they have designed and built world class websites and what it takes to make them great. You can check out their website at https://funkhaus.us/
For an ideas industry, most agencies are very poor at protecting their intellectual property. Is intellectual property owned by the agency or the client? What if an agency contracts freelancers? Untangle these curly questions in our latest blog.
Andrew Fraser is a Creative Director. He is also the founder of “We Meet At Last”, an enterprise where brands go to work directly with creative talent. The concept arose during a career initially in big network agencies, then smaller indie agencies, freelance and then in-house agencies as a creative, creative director and executive creative director. Now, he is building a new enterprise, where creative people can have the opportunity of working directly with marketers, providing the best of each and all of his experiences.
Choosing the right agency for you can be hard. When it comes to pitching, marketers will often believe that more choice leads to better decision making. But the Paradox of Choice suggests otherwise. Read the full article.