Managing Marketing: Marketing and Advertising Doing Good
Hervé de Clerck shares his thoughts on the state of marketing and advertising doing good in the world region by region. Listen to the podcast here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
Digital Ad Fraud is Not a Tech Problem, It’s an Incentives Problem
Why hasn’t ad fraud been solved yet? Because most parties in the current ad-tech ecosystem don’t want it to be. Find out why this is true here.
The Next Big Thing in Media & Advertising: Simplification
Complexity has replaced simplicity and has grown without bounds. Excess complexity is a disaster. It's time to eliminate it. Learn how to simplify here.
Managing Marketing: The Power Of Networks Over Demographics In Engaging Audiences
In this podcast Mark Adams outlines the need to identify, acknowledge and support networks of people, rather than take a demographic approach. Take a listen
You Paid for Fraud Detection, But What are the Blindspots the Tech can’t see?
Most marketers have ad fraud detection technologies, but does that mean you are free from digital ad fraud and other issues like brand safety? Find out here
Lessons for advertisers and agencies from the frontline of a remote, hands-free, online pitch
We've put together recommendations for advertisers and agencies participating in remote creative, digital and media pitches in the COVID-19 era. Take a look
Managing Marketing: Intellectual Property and Innovation
In this podcast Audrey Dauvet talks about protecting innovative ideas and products and shares the challenges of protecting IP globally. Listen here.
Digital Ad Fraud 101 for Marketers and Agencies
A recent study found only 1 in 10 marketers have a working knowledge of what ad fraud is and how it works. If you're one of the other 9, get clued up here.
Five poor behaviors in business that reflect badly on you
The justification for poor manners in business is that everyone is busy so something has to give. Take a look at the common infractions and their impacts.
Managing Marketing: The Role And Importance Of A Healthy Trade Media
Sonoo Singh talks about the important role trade media plays in championing the industry and also in holding it accountable. Listen to the podcast here.
How Independent Agencies Landed Corporate Clients – Three Case Studies
What makes your agency special? What can you do better than a big agency? These 3 case studies will show you how to land corporate clients.
How to rebalance the origination versus adaption split in marketing today
55% of marketing work is adaption, so why are marketers adapting so much? Is it time to prioritise origination, and pay more for less?
Managing Marketing: Making Older Women Uninvisible In Business
Jane Evans founded the Uninvisibility Project because at a certain age she became invisible in the media, entertainment and her career. Her Podcast is here.
Stop presenting the strategy and start communicating it
The very success of a strategy relies on people at all levels ‘getting it’ and being clear on ways that they can personally contribute. Learn how to do it.
Can Zero Based Budgeting spiral marketing budgets to zero?
The point of Zero-Based Budgeting isn't to end at zero, but to start there and build up. Why do marketers associate it with reducing the budget to zero?