Managing Marketing: Why Procurement are the Marketing Good Guys
Matt Perfect believes procurement has an essential role in driving great business and marketing outcomes by doing good, not just cutting costs. Podcast here
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
Why the hidden OUCH! Factor cost of advertising agency pitching is not financial
The real cost of pitching is not a real cost to advertising agencies, except in the mental and physical health of their staff. Details here.
Is purpose really what the consumer is seeking?
Simon Sinek says that consumers don’t care WHAT you make but WHY you make it, it’s all about your ethos and values (your purpose). But is that true?
Managing Marketing: Innovation in the Advertising and PR Business
Anthony Freedman talks about his career in advertising and pr and how his experience allowed him to embrace opportunities to innovate. Listen to the podcast
Why 20% of the agency retainer you are paying is lost to you
With this misleading practice, your agency may be trying to recoup a bonus of up to 20% on their retainer. Details here, it is all to do with billable time.
What’s causing all the agency reviews?
There are four major factors that are creating the large number of pitches this year. This article explains what they are.
Managing Marketing: Dysfunctional Agency Finances
In this podcast Nick Hand discusses the challenges facing agencies and their finances, taking us inside the agency financial nerve-centre. Take a listen.
When a full-time agency resource is not a full-time resource
A full-time retained resource is full-time. But, why are there advertisers who have full-time retained resources who are unavailable to take a call?
Why ‘purpose’ is replacing ‘profit’ and the triple top line is replacing the triple bottom line
In the new normal, the Triple Bottom Line has been replaced by the more consumer-centric Triple Top Line: purpose, people, planet. Find out what this means.
Managing Marketing: The Impact of Digital Technology on Marketing
Bec Zemunik of Digitas Australia shares the issues marketers face with the digital transformation of their businesses in this podcast. Take a listen.
According to this industry consultant, 84% of clients are wasting everyone’s time pitching
There is a headline in Forbes that reads “84% of clients have picked a winner before the agency pitch begins”. Why does this matter?
Are you ready to go back to pitching in person?
This question was put to around 2,000 LinkedIn followers. Here are the results plus seven things you should consider while the current climate prevails.
Managing Marketing: Agile Process In Marketing
Paul Scott returns to share his observations and thoughts on the application of Agile in marketing, declaring that it is not for everyone. Podcast here.
Why average cost per agency FTE is dependent on the task at hand
The average cost per FTE would be great if a homogeneous workforce existed. But, there is a need to consider more insightful measures, as detailed here.
Should marketing or CSR own the purpose agenda?
Turning a corporate purpose statement into a brand proposition isn't straightforward, especially if it doesn’t align with customer values. Insights here.