What to ask in an agency pitch to make sure the chemistry is right
Whether you’re conducting formal chemistry sessions or just asking questions throughout your agency search process, here are ten questions that can help.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
How to engage with the people that matter most to your business
Community is increasingly becoming a focus for businesses in many sectors but it’s a word that is often misused. Gain insights here.
Managing Marketing: Organisational Resilience, Adaptability And Agility
In this podcast, Zena Churchill talks about the challenges facing organisations in adapting and responding to the complex changes within marketing.
How to Create the Perfect Agency Pitch Scorecard
If developed properly, scorecards can serve as invaluable tools in a search process but they need to be carefully developed. Here are 6 key principles.
3 reasons why direct marketing isn’t dead in today’s digital era
Some marketers say that direct marketing is dead in today’s digital technology era. However, you might need to rethink this stance. Read why here.
Managing Marketing: The good, the bad and the ugly of media agency pitches
Chloe Hooper shares her extensive agency perspective on best and worst practice pitching and how pitching can be improved. Listen to the podcast here.
Marketing and Business Transformation – How involved should marketers be?
As marketers, business transformation is something you might fear because the change could mean a further round of budget cuts! How can you get involved?
Is your media agency an integral part of the creative process?
Here are a few often untapped and undersold areas which can help to unleash the creative potential within your media agency:
Managing Marketing: Social Media, Online Communities And Crisis Management
Alison Michalk talks about the importance of building an online community as a moat around your business to protect it in a crisis. Listen to the podcast.
What are the New Rules for Madison Avenue’s Makeover?
Madison Avenue Manslaughter is the industry standard. Profit margin, not creativity, is the real god. So what are the new rules followed by The Makeovers?
Is solving client / agency disconnects better than putting more lipstick on the pig?
When it comes to agency relationship management, disconnects between marketers and agencies can be extremely costly . Here's how you can address them.
Managing Marketing: Fake news and its impact on news media
Peter Miller chats with Darren on the role of News Media as the fourth estate of democracy and the impact of #FakeNews on news media brands. Listen here.
What could be the cost of reducing your television production budget?
Production companies are being asked to produce ideas for less money so something has to give. Smaller fees, lower margins, corners cut. But at what cost?
Beyond the agency rate card: A menu of choice
The agency rate card is just one metric that marketers should be thinking about when negotiating their agency contracts. Here’s a menu of things to look at.
Managing Marketing: Data transformation within your organisation
Kshira Saagar talks about the business intelligence and strategy role that data plays in driving business performance across an organisation. Listen here.