Managing Marketing: How Independent Agencies Win Corporate Clients
In this podcast Susan Werkner talks about her belief that smaller, independent suppliers can compete successfully against larger competitors. Listen here
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
How long before the change in marketing procurement makes it to APAC?
Marketers need their procurement partner not to cut their budget but to help them manage their supply chain. Is the procurement function up for that yet?
Bringing diversity, inclusion, philanthropy and environmental sustainability to the agency selection process
Bring diversity, inclusion, philanthropy and environmental sustainability to the agency selection process with the TrinityP3 agency register. Details here.
Sweathead: How money works in agencies
Have procurement or pitch consultants hurt the industry most? How do agencies make money from employees? Listen to the podcast to find out this and more.
Punk vs Legacy – the rise of the new agency generation
2020 has seen a rise in the fortunes of a new generation of independent advertising agencies. What can the music world teach us about these punk agencies?
How Marketing Mentors can help you achieve your career goals this year
How important is your New Year’s Resolution? Take this opportunity to join the Marketing Mentor community and become or find a marketing mentor or both.
Reflecting on the year we have had
"This year has been a time of personal and professional reflection. And I came to the realisation I had a confession to make." Read it here:
2020 has been a really interesting year for marketing
As we count down the days of 2020, let's reflect on the changes and challenges we have faced in marketing, media and advertising. Watch the short video here.
Managing Marketing: Creativity in Advertising, Tech and Business
Andy McKeon's career has spanned advertising and tech, with roles at Apple and Facebook. Learn about the role of creativity in business in this podcast.
How remote pitching is showing up the agency showmen
With the COVID pandemic stalling the traditional pitch process and the rise of remote pitching, showmanship is no longer winning the day. What works better?
Why it is time to recalibrate, reboot and rebuild advertisers’ relationships with programmatic
Darren Woolley shares the benefits from re-aligning the needs of advertisers with the opportunities of programmatic. Key issues explained here.
Managing Marketing: Smart Agency Solutions To Media Challenges
Mark Jarrett shares some of the complex challenges facing advertisers and their media agencies and the approach PHD has taken. Listen to the podcast.
Why pitch consultants should be advisors and not marriage arrangers
A good pitch consultant is there to help you choose the right agency for you. Not the agency they want, but the agency you think is right. Here's why.
Post-COVID Forecast: A Resurgence of Marketing and the Beginning of the End for Madison Avenue’s Manslaughter
COVID made things worse for marketing in 2020. This is about to change, as marketers confront the failures of the past decade and set a new course.
Managing Marketing: Making PR and Advertising Work Across the Globe
Simone Gupta, CEO of award-winning PR agency One Green Bean reflects on her career working across the UK, USA and Australia. Listen to the podcast here.