The five questions CMOs should be asking their CEO
The most successful CMOs are clearly aligned to the CEO and their corporate objectives. Learn how a CMO can establish that alignment with these 5 questions
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
Five ways to use the Scope Metric Model to more effectively manage agency fees
The fact is that both agency and advertiser are responsible for optimising the performance of their relationships. Learn how the Scope Metric Model can help
Managing Marketing: How Brands Are Experienced And Not Just Communicated
Caleb Bush says consumers are making and sharing information on brands based on experiences rather than what brands communicate with them. Full Podcast here
What Drives Holding Company Growth — and What Gets in the Way?
Holding company CEOs have to change the way their agency CEOs manage and measure themselves. Here are seven areas they need to consider.
Next steps for ecosystems and marketplaces for brands and business
What’s next for marketplaces and ecosystems? A return to the world of humans, objects, industry and wickeder problems than just how we shop. Learn more here
Managing Marketing: The Measurable Marketing Applications Of A.I. (Artificial Intelligence)
In this podcast, Anton Buchner and John James discuss the real life, measurable applications of artificial intelligence for marketing. Listen to it here:
Three reasons you should never publicise the agencies participating in a pitch
There is always a lot of interest in live pitches because there will be a winner and lots of losers. Read why you shouldn't announce the participants here:
What CMOs really need in this uncertain world
What should CMOs be expecting from their agencies in the current pressure cooker environment? Here are five things that could make a difference:
Managing Marketing: Marketing, Investors And The Economy, Stupid
In this podcast we discuss the state of the fragile global economy and the impact of an economic deceleration on the advertising and marketing category. Listen here:
Real life tips and learnings of applying artificial intelligence in marketing
Artificial Intelligence has been a marketing buzzword for some time now. How are the real innovators successfully applying AI to marketing? Find out here:
How to reduce the risks associated with your agency search
To avoid the inevitable collapse of an ill-conceived pitch process, here are some key questions to ask to set yourself and your organisation up for success:
Managing Marketing: The Role Of Audits In Marketing And Advertising
Adrian Jenkins is Founder of a specialist audit company with a focus on marketing and advertising. He talks about the various types of audits here.
Lessons to be learned on pitching your agency credentials from a pitch consultant
What are some of the mistakes agencies typically make when pitching credentials and what can you learn from them? Here are 6 tips for you.
What do you call a gathering of Pitch Consultants?
This question was a popular one at the AdForum Consultant Summit at the end of September 2019. You can read the answer at the end of this article…
Managing Marketing: Data, AI And Agile Business Practices
Christian Bartens talks on the use of data in marketing plus new opportunities to use data to inform and align businesses to performance. Listen here.