What could be the cost of reducing your television production budget?
Production companies are being asked to produce ideas for less money so something has to give. Smaller fees, lower margins, corners cut. But at what cost?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
Beyond the agency rate card: A menu of choice
The agency rate card is just one metric that marketers should be thinking about when negotiating their agency contracts. Here’s a menu of things to look at.
Managing Marketing: Data transformation within your organisation
Kshira Saagar talks about the business intelligence and strategy role that data plays in driving business performance across an organisation. Listen here.
Michael Farmer on the State of the Ad Industry Today and in the Near Future
Michael Farmer sat down with Jack Myers of MediaVillage, for a discussion of the prospects and challenges of the advertising industry. Read it here.
How to ditch the RFP on your next project
How do you find a project-based solution without having to undertake a complex RFP process? Here are a few thoughts for marketers on assigning project work.
Managing Marketing: Marketing strategy, planning and implementation from a CMO perspective
In this podcast Julian Barrans shares the role of strategy, planning and the all-important implementation to drive brand value. Take a listen here.
What marketers should be asking their incumbent agencies
Whether or not you’re contemplating an agency search, here are five questions worth asking your agency. They can be quite revealing.
Going beyond words with Media Agency Transparency
Advertisers are demanding transparency from their media agencies and media providers. But simply saying you are transparent does not make it so. Learn more.
Managing Marketing: The power of words, creativity, education and diversity
Author Jane Caro talks about her love of words, passion for people and the role of education, empathy and diversity in creativity. Listen to the podcast.
TrinityP3 consultant marketing management predictions for 2019
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
The case for a long, mid and short-term view in sailing and marketing
Marketers are finding themselves so focused on delivering short-term tactics that the longer term strategy is forgotten. How do you keep both aligned?
Managing Marketing: The important use of a brand story
Mark Jones, Chief Storyteller and CEO of Filtered Media sits down with Darren Woolley to discuss storytelling for brands and business. Podcast here:
The marketing plan/budget….when does it cease being a plan, or just a budget and start to become reality?
You need to start now if you don't want Q1 to come and go with no shift in the marketing plan and budget. What needs to happen?
Top ten reasons agency pitches take too long
Recent discussions indicate that the industry thinks the pitch process is too long. So why is that? And how can they be managed more efficiently?
Managing Marketing: The need for short, medium and long term strategy
In this podcast Mari Kauppinen explains the need for marketers to take a short, medium and long-term view of their strategy. Listen to it here.