Why your tender process should be about looking for the right agency, not the best agency
I took a call from a client running a tender for a new agency. They asked me which agencies I would recommend. I replied as always with - it depends. Why?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
How to employ story techniques to cultivate innovation
This article illustrates 8 story-based approaches you can employ and show how simple and effective stories can be in support of innovation. Read it here:
Managing Marketing: Artificial Intelligence Improving Agency Productivity
James Zipeure and Shane Mitchell tell us how Exact A.I. automates the low-value work of agencies, allowing people more time to generate value. Podcast here.
Six ways TrinityP3 adds value for marketers beyond just solving challenges
Our ways of working add up to a dizzying cocktail that helps reduce the complexity you face as a marketer. Find out exactly how we add that value.
In times of crisis we should invest – in ourselves
The pandemic shows us again how quickly economic crises hit us. Now it is important to invest the reduced marketing budget in the right measures. But how?
Managing Marketing: The Roles of Design in Building Brands
In this podcast John Chan shares his passion for design and the power of design to create and build brands. Take a listen here.
Six ways TrinityP3 provides value to procurement teams in marketing
We refused to get paid on savings. It is easy to drive down agency costs, but the result is rarely sustainable and represents false value. Here's what we do
David against Covid: More Marketing performance with less budget
Marketing managers must adapt their strategies with less budget. Like David, they must defeat the great Covid with a surgical throw of accuracy. But how?
Managing Marketing: Brand And Corporate Purpose
In this podcast Mike Chuter defines the role of purpose and the ways organisations can develop and use their purpose to do good and do well. Take a listen.
Four key ways TrinityP3 delivers value to agencies
Here are four of the many ways we consistently add value to agency businesses, calling on our unique experience and industry knowledge. Take a look.
Is procurement standing in the way of independent agencies winning larger clients?
There is a need to mitigate risk, but the approach we have seen assumes larger agencies are more likely to weather the economic storm ahead. At what cost?
Managing Marketing: The Psychology Of Brand Language Using Artificial Intelligence
Alastair Herbert shares how his deep-listening robot can uncover insights to help brands sound less generic and position more persuasively. Podcast here.
How to get a fast start to your first 90 days in the role (or the new strategy)
Marketers are increasingly being mandated to develop a new strategic direction. What better way than using the 90-day plan to drive this transformation?
5 steps to getting your media mix right in 2020
TV is dead, print is dead, radio is dead and with the Corona virus cinema is also dead, right? Well, not exactly. Here's how to get your media mix right.
Managing Marketing: The Crisis In The Loss Of Creative Confidence
Nick Cummins shares his experience as an agency creative and discusses the driving role insecurity plays with creativity. Listen to the podcast here.