Questions to ask yourself before going to pitch
So you’re ready to go find a new agency…? Really? Are you sure about that? Here are a dozen questions to think about before you start.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
Managing Marketing: Revolutionising Brand Strategy With Brandvas
Jodie Catalfamo and Dave Ansett discuss Brandvas, a technology platform that places brand strategy in the hands of agencies and their clients. Podcast here.
Pitching the incumbent agency: Procurement versus Consultant perspective
This conversation with a procurement manager, hell-bent on pitching their current agencies as a routine, highlights the often-flawed thinking behind tenders
The new economics of doing good and the great reset
Why is Stakeholder Economics a better model for companies to improve their sustainability and social responsibility, than focusing on Shareholder Value?
Managing Marketing: The Role of Men in Creating Gender Equality
In this podcast, Jamila Rizvi shares the benefits gender equality delivers not just to women but to organisations and society as a whole. Listen here.
If your agency cannot be different, then at least try to be distinctive
A feature of humanity is our desire to be individuals while all maintaining a sense of belonging. How individual or different are advertising agencies?
Tricky procurement RFP questions and how to side-step them
What are the clues and questions that indicate you have a procurement driven RFP on your hands and how should you answer? Find out here.
Managing Marketing: Strategy, Media, Creative and Agency Brands
Emma Montgomery has had global strategic roles at TBWA and Leo Burnett, she reflects on the role of strategy in agencies and marketing in this podcast.
Advertising ideas are a dime a dozen according to this advertiser
Recently, a billion-dollar global business was only willing to pay a few thousand dollars for the ideas elicited from all agencies in a pitch. Is this OK?
‘Healthy’ habits of highly effective marketers
A LinkedIn post recently asked for a list of the traits effective marketers now need, and the results were varied and polemic. Here are the top responses.
Managing Marketing: What’s Wrong With RFPs?
Gary Nissim has taken the best parts of more than 500 RFPs to provide all a marketer needs to create a seamless Request For Proposal. Listen to the podcast.
When an agency transforms from a vendor into a partner
When and how does an agency transform from a vendor or contractor to being a valued partner? What does it take to make it happen? Insights from 5 CMOs here.
What to consider before you set-up an in-house agency
If you’re contemplating an in-house agency or looking to broaden your team to include agency services, here are some golden rules to help guide you.
Managing Marketing: The Role of Diversity, Data, Degrees and Food Trends in FMCG Marketing
Katie Saunders discusses how consumer and data trends are helping to shape Simplot’s approach to consumers both traditional and new. Listen to the podcast.
Why TrinityP3’s corporate purpose is more than just brand
There is much discussion on the importance of brand purpose. But organisational purpose or corporate purpose trumps brand purpose every time. Why?