TrinityP3 Blog - Trends in Strategic Marketing Management

Why marketers will continue to use a pitch to select agencies

This post is by Darren Woolley, Founder and Global CEO of TrinityP3. With his background as an analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader in optimizing marketing ...
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Tails wagging dogs: when process eats away at culture

Peter Drucker tells us ‘culture eats strategy for breakfast’. In our experience, that’s a near hard-and-fast organisational rule.. But when we assess the current state of any marketing organisation, which is the first stage of most of our engagements, we ...
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Agency Client Chemistry Meetings – the Seven Deadly Sins to avoid and seven deadly words you never want to hear at them

This post is by Jeremy Taylor, Managing Director at TrinityP3 UK and founder of specialist communications company Connect2 Community Engagement. He and the TrinityP3 team will be happy to tell you more about how to avoid committing these terrible sins and ...
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When is an agency pitch, not an agency pitch?

The limitations of input cost over output and outcome value for advertising agencies

A Marketing Recession Playbook: The Operations Edit

This post is by TrinityP3 Business Director, David Angell. David has extensive commercial and media experience gained most recently as the Regional Chief Operating Officer at Havas Group and through an almost twenty-year career in media agencies, which he uses to ...
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What does financial and rate benchmarking mean at TrinityP3?

This post is by Nick Hand a Senior Consultant at TrinityP3. Nick has over 20 years of experience in advertising agency finance and operations. His expertise and knowledge cover the spectrum from large multi-national operations down to the boutique creative shop. Benchmark. It’s ...
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Unintended messages in client-agency relationships

This post is by Nathan Hodges, TrinityP3‘s Managing Director ANZ. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. With his third law, Isaac Newton told us that ...
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5 steps to overcome internal marketing team non-alignment

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. One ...
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Do you need to review your incumbent agency? If so – don’t launch a pitch

Why agency pitches should be a test drive and not a beauty parade

Production houses are tweaking their T&Cs to get rich

This post is by Clive Duncan a Senior Consultant at TrinityP3. As a Director and DOP, he has an appreciation for the value of great creative and outstanding production values, while also recognising the importance of delivering value for money solutions to the advertiser. Because of some sharp-eyed ...
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For an ideas industry, most agencies are very poor at protecting their intellectual property

Advertising is an industry of ideas. And while it is true, as recently written here in Campaign, that you cannot copyright an idea, you can own the copyright in an expression of an idea when it is permanently recorded. Well, in ...
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Agency Selection and the Paradox of Choice – Why Fewer Agencies is Never Too Few

A conversation on aligning procurement and marketing in a conscious climate

Suits & Sneakers TV is hosted by the founder, Anne Miles. It is their online channel, where you can hear from the best of the best in marketing, advertising and media. Here, Anne challenges convention by looking at conscious marketing ...
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What must marketing provide for agencies to make sound business decisions on pitching?

Brain-Rape in the Boardroom 2 – Agency Pitches and Creative IP

Brain-Rape in the Boardroom 1 – Agency Pitches and Creative IP

‘Is pitching broken?’ is the wrong question

This post is by Jeremy Taylor, Business Director at TrinityP3 UK and Managing Partner of CONNECT2 Community Engagement Ltd, the UK’s leading community engagement experts. Pitching is currently flawed, and it doesn't appear to be improving. The industry should focus on ...
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