How to stop drowning in a waterfall of data and extract more value
Marketers and agencies alike are drowning in a waterfall of data. Learn 5 ways to stop drowning and obtain more from the richness of information available.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Blog
Managing Marketing: Digital media buying and are marketers getting the benefit?
David Angell chats about the evolution of digital trading models and how agencies are changing but advertisers are not taking full advantage of the changes.
3 essential questions to guide your content marketing
Content marketing isn't new, it has been around for centuries but technology has made it much more accessible. So why do so many marketers struggle with it?
Multiple agencies? Avoid multiple headaches
No matter how adept your agency relationship management skills, chances are multiple agency relationships have caused headaches. Learn how to avoid them.
Australian Association of National Advertisers (AANA) Reset Marketing 2018
Held at Royal Randwick Racecourse, Sydney, this year’s AANA Reset was a huge success. TrinityP3 was there and here are the highlights from the day.
Deciding on the right agency fee model is now easier
With 10 main agency fee models and many more hybrids, how do you ensure you are using the right model? Try the new Agency Fee Decision Tree to find out here (it's free):
Pitching: The problem is not the game, it is the rules.
There is a growing call around the world to ditch the pitch. But maybe, if everyone played by the rules this would not be happening. Find out the rules here:
It’s not who’s to blame for media transparency, it’s who can fix it
Yes the media supply chain is murky, so why are many in the industry pointing the finger at everyone else rather than getting on with fixing the problem?
Top down or bottom up budgeting – which one is best?
How do you calculate your budget? Top down where you start with a number and work out how to spend it? Or bottom up where you start from zero and build up?
Can we hold your paycheck for as long as you hold payment to your agencies?
If you’ve got an agency relationship that you’ve engaged, you owe it to them to act with the same responsibility and respect you’d expect back. Read more here.
Managing Marketing: Storytelling for business and the role of anecdotes
Shawn Callahan talks about how often people get the concept of storytelling wrong when it comes to using it as a business tool in this podcast. Listen now.
Addressability – Why is it a big threat to media agencies?
The opportunity to buy media at ‘addressable’ level is growing. But without change to the status quo, addressability could also pose a threat to media agencies. Find out why here.
How to avoid headaches when preparing for an agency search
If you’re thinking about an agency search, here are some questions you should get your head around before you start. They will prevent the inevitable headache.
Managing Marketing: Advertising agency new business successes and failures
In this podcast Julia Vargiu shares stories on how agencies get new business and pitching right and how they get it horribly wrong. Listen to it here.
5 ways to make sure you have set the correct digital KPIs
Setting the correct digital KPIs is key whether you are working on an overall marketing brief or a digital specific brief. Find out how to do this correctly here: