Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Navigating Media Mix Models, Marketing Mix Models and Multi-touch Attribution Models
Media Mix Modelling, Marketing Mix modelling and Multi-Touch Attribution modelling have all been widely discussed and written about in recent years. As CMOs face increasing pressure on their budgets, the need to deliver marketing efficiency is paramount. Modelling has the ...
Why Integrated Marketing Communications (IMC) continues to be relevant.
The concept of Integrated Marketing Communications (IMC) has been around since the late 1980s and has been embraced and enhanced over the years by both marketers and agency partners. Despite today’s rapidly evolving business and digital landscape, Integrated Marketing Communications ...
Why we provide pitch advice to both agencies and marketing suppliers
For more than two decades, we have had the privilege of being in the centre of the action as our clients work through choosing the right agency for their needs. It could be a creative agency, media agency, PR firm, ...
The Top 10 Ethical Issues for Marketers in 2023
Stay ahead of the curve in ethical marketing practice with this comprehensive guide from TrinityP3 to the top ethical issues facing the industry and how to navigate them with integrity. What is ethical marketing and why does it matter? Here ...
The Power of Data-Driven Marketing
Data is the lifeblood of most organisations today. And data-driven marketing is the secret weapon in today’s marketing arsenal. Done well, it can power your marketing efforts. Done poorly, it can tangle resources, waste investment, and disengage prospects and customers ...
Agency Sizzle Reels – Potent Sales Tools, or Seriously Muddled Stories?
The human brain processes images 60,000 times faster than text, which justifies using imagery. However, the brains of the person telling a story and the one listening to it synchronize and create a connection. That's why good stories make us empathize ...
10 personality types agencies may encounter in a new business pitch
One of the important factors in any pitch decision is how aligned the agency is to the advertiser’s culture. And while there can be some misunderstandings, it is important to make sure you know who you are pitching to, the ...
Why providing consultancy with integrity is more important than ever
Consultants. They often get a bad rap, particularly in the marketing industry. The majority of the clients we work with are pretty happy. I would like to say that the majority of agencies we’ve worked with are – well, at ...
How do you pitch when you’re the incumbent agency?
It sounds like the toughest gig in town. Your client has called a review of your agency – despite your best efforts – and you’ve been asked if you want to take part. You’re angry, scared and pumped in equal ...
Agency Search: the chemistry process and ten key questions to ask
TrinityP3 UK is a founder signatory of the Pitch Positive Pledge launched jointly by the IPA and ISBA in May 2022. We are strong supporters of the Pledge’s objective to reduce the negative effects of the traditional pitch process on ...
Reaching Across the Aisles: The Biggest Challenges Between Procurement and Marketing, and How to Address Them
The concept of procurement and marketing teams working together in pitching or renegotiation of agency services carries, in my experience, a veneer of PC speak that often obscures the truth. Some common examples I generally hear repeated at the start ...
The Chemistry Conundrum: Learning Enough About Your Agencies to Make Meaningful Decisions
I’ve always found the term ‘Chemistry Session’ to be a complete misnomer. I use the term because it’s entered into pitching vernacular. And because the concept of ‘human chemistry’ exists. And because I can’t think of anything better myself that’s ...
Our Latest Podcast:
Managing Marketing: Trends In The Design Of Bespoke Agency Solutions
Nathan Hodges, TrinityP3 Managing Director Australia and New Zealand, has spent the last decade assessing and designing agency rosters for clients worldwide. He recently noticed a distinct trend in the development and implementation of bespoke agencies. Once upon a time, advertisers would appoint what was known as an agency, record, ...