Bob Hoffman’s Road to Reality and Adjusting the Balance of Crisis
Has marketing as an industry been living in a fantasy land? Should we all re-evaluate through a ‘hard-nosed assessment of real-world consumer behaviour’?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
interesting observations
Managing Marketing: Strategy, Creativity and Where it all Went Wrong
Eaon Prichard is a Global Strategy Consultant and Author. He talks about the process of writing his books in this podcast. Take a listen here.
Managing Marketing: Being a Creative in Network, Indie and In-house Agencies
Stanley Johnson is one half of the creative consultancy Stan/Lee. He reflects on the lessons of his creative career - take a listen to the podcast here.
Managing Marketing: Creativity And Innovation In Media
In this podcast Mike Wilson talks on the importance of working with great people and how to manage exceptional misfits for outstanding results. Listen here
Managing Marketing: Advertising and Marketing Last Year and Next
In this podcast John Broome, CEO of the AANA shares his perspective on the challenges facing marketers and the ad industry in 2020. Take a listen here.
Punk vs Legacy – the rise of the new agency generation
2020 has seen a rise in the fortunes of a new generation of independent advertising agencies. What can the music world teach us about these punk agencies?
Reflecting on the year we have had
"This year has been a time of personal and professional reflection. And I came to the realisation I had a confession to make." Read it here:
2020 has been a really interesting year for marketing
As we count down the days of 2020, let's reflect on the changes and challenges we have faced in marketing, media and advertising. Watch the short video here.
Managing Marketing: Creativity in Advertising, Tech and Business
Andy McKeon's career has spanned advertising and tech, with roles at Apple and Facebook. Learn about the role of creativity in business in this podcast.
Managing Marketing: Making PR and Advertising Work Across the Globe
Simone Gupta, CEO of award-winning PR agency One Green Bean reflects on her career working across the UK, USA and Australia. Listen to the podcast here.
When advertising agency people jump the fence to the advertiser side
We can categorise these career hoppers into a number of key groups. Of course, natural variations exist. But here are a few ex-agency stereotypes.
How to employ story techniques to cultivate innovation
This article illustrates 8 story-based approaches you can employ and show how simple and effective stories can be in support of innovation. Read it here:
In times of crisis we should invest – in ourselves
The pandemic shows us again how quickly economic crises hit us. Now it is important to invest the reduced marketing budget in the right measures. But how?
Managing Marketing: The Roles of Design in Building Brands
In this podcast John Chan shares his passion for design and the power of design to create and build brands. Take a listen here.
How to get a fast start to your first 90 days in the role (or the new strategy)
Marketers are increasingly being mandated to develop a new strategic direction. What better way than using the 90-day plan to drive this transformation?