How to employ story techniques to cultivate innovation
This article illustrates 8 story-based approaches you can employ and show how simple and effective stories can be in support of innovation. Read it here:
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
interesting observations
In times of crisis we should invest – in ourselves
The pandemic shows us again how quickly economic crises hit us. Now it is important to invest the reduced marketing budget in the right measures. But how?
Managing Marketing: The Roles of Design in Building Brands
In this podcast John Chan shares his passion for design and the power of design to create and build brands. Take a listen here.
How to get a fast start to your first 90 days in the role (or the new strategy)
Marketers are increasingly being mandated to develop a new strategic direction. What better way than using the 90-day plan to drive this transformation?
Managing Marketing: The Crisis In The Loss Of Creative Confidence
Nick Cummins shares his experience as an agency creative and discusses the driving role insecurity plays with creativity. Listen to the podcast here.
The strategic value of packaging design
“Packaging” as a strategic tool, is not merely a box, bottle or tin in which a product is contained and stored till consumed. Find out more here.
Managing Marketing: Strategy And Leadership In A Crisis
Justin Graham reflects on the role of strategy, leadership and the importance of focusing on managing people in these times. Listen to the podcast here.
Calling all CFO’s and CMO’s – Now’s the ideal time to advertise!
Retail sales growth was stronger in May and June than at any time since 2009, yet advertisers are sitting on their hands. Don't miss this opportunity...
Managing Marketing: Creativity, Purpose And Advertising
Carl Ratcliffe shares his views on creativity's role in advertising and the broader context of creativity and strategy in business. Listen to the podcast.
Agencies talk about creativity. Consultants talk about insights.
The way agencies communicate their creativity is self-indulgent. They need to do more than just show us the work. Here's how the consultants are winning.
Media Agency Contracts may not be worth the paper they are written on
With so much focus on media agencies and their contracts since the ANA/K2 Intelligence report, you would expect them to be close to perfect now. Is yours?
Managing Marketing: Agency Brands and the Need for Creative Leadership
In this podcast Ben Welsh talks about the evolution of the creative agency, the importance of strong agency brands and creative leadership. Listen here.
Regenerative design of business and organisations with living systems principles
Why expect that people from outside a business or organisation with little feel for the people or culture will be able to ’fix’ things? Here's another way
Managing Marketing: Content Versus Advertising
In this podcast Rohan Robertson discusses the difference between content and advertising and what makes great branded content. Listen to it here.
Managing Marketing: Creativity, Copywriting And Caring About Your Audience
Dr Ryan Wallman is a Creative Director and author of a fabulous book, Delusions of Brandeur. Hear his thoughts on the role of creativity in this podcast.