Bringing marketing and corporate comms together around social media
The voices of corporate communications and marketing never seem more opposite to each other than when it comes to social media. How should this be handled?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
interesting observations
Is Marketing Listening When Customers Call?
Find out who your satisfied customers are and why you must pay attention to them by looking in to customer service operations and call centres. Details here
Are agency people embarrassed about how they make their living?
In almost every agency credentials presentation a defensive position is taken up by the agencies in the way they present themselves. Why should this be?
Managing Marketing: Account Service, Management And Leadership
In this podcast Nathan Hodges shares his view on what is often mistakenly called Account Service and the importance of more focus on leadership. Listen here
Pitching is an essential skill for business and life
Some of us become proficient at pitching. Others struggle. Here are seven critical things to keep in mind next time you have to pitch.
Bob Hoffman’s Road to Reality and Adjusting the Balance of Crisis
Has marketing as an industry been living in a fantasy land? Should we all re-evaluate through a ‘hard-nosed assessment of real-world consumer behaviour’?
Managing Marketing: Strategy, Creativity and Where it all Went Wrong
Eaon Prichard is a Global Strategy Consultant and Author. He talks about the process of writing his books in this podcast. Take a listen here.
Managing Marketing: Being a Creative in Network, Indie and In-house Agencies
Stanley Johnson is one half of the creative consultancy Stan/Lee. He reflects on the lessons of his creative career - take a listen to the podcast here.
Managing Marketing: Creativity And Innovation In Media
In this podcast Mike Wilson talks on the importance of working with great people and how to manage exceptional misfits for outstanding results. Listen here
Managing Marketing: Advertising and Marketing Last Year and Next
In this podcast John Broome, CEO of the AANA shares his perspective on the challenges facing marketers and the ad industry in 2020. Take a listen here.
Punk vs Legacy – the rise of the new agency generation
2020 has seen a rise in the fortunes of a new generation of independent advertising agencies. What can the music world teach us about these punk agencies?
Reflecting on the year we have had
"This year has been a time of personal and professional reflection. And I came to the realisation I had a confession to make." Read it here:
2020 has been a really interesting year for marketing
As we count down the days of 2020, let's reflect on the changes and challenges we have faced in marketing, media and advertising. Watch the short video here.
Managing Marketing: Creativity in Advertising, Tech and Business
Andy McKeon's career has spanned advertising and tech, with roles at Apple and Facebook. Learn about the role of creativity in business in this podcast.
Managing Marketing: Making PR and Advertising Work Across the Globe
Simone Gupta, CEO of award-winning PR agency One Green Bean reflects on her career working across the UK, USA and Australia. Listen to the podcast here.