Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
Businesses will be legally required to commit to sustainable business models and report their progress. How will this evolving requirement impact marketing?
Emma Montgomery has had global strategic roles at TBWA and Leo Burnett, she reflects on the role of strategy in agencies and marketing in this podcast.
Many competitive brands tie the best agencies into exclusive contracts, to make sure their competitors do not have access to them. Get the details here.
The voices of corporate communications and marketing never seem more opposite to each other than when it comes to social media. How should this be handled?
Find out who your satisfied customers are and why you must pay attention to them by looking in to customer service operations and call centres. Details here
In almost every agency credentials presentation a defensive position is taken up by the agencies in the way they present themselves. Why should this be?
In this podcast Nathan Hodges shares his view on what is often mistakenly called Account Service and the importance of more focus on leadership. Listen here
Has marketing as an industry been living in a fantasy land? Should we all re-evaluate through a ‘hard-nosed assessment of real-world consumer behaviour’?