Deciding on the right agency fee model is now easier
With 10 main agency fee models and many more hybrids, how do you ensure you are using the right model? Try the new Agency Fee Decision Tree to find out here (it's free):
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
interesting observations
It’s not who’s to blame for media transparency, it’s who can fix it
Yes the media supply chain is murky, so why are many in the industry pointing the finger at everyone else rather than getting on with fixing the problem?
Top down or bottom up budgeting – which one is best?
How do you calculate your budget? Top down where you start with a number and work out how to spend it? Or bottom up where you start from zero and build up?
Managing Marketing: Storytelling for business and the role of anecdotes
Shawn Callahan talks about how often people get the concept of storytelling wrong when it comes to using it as a business tool in this podcast. Listen now.
Managing Marketing: Advertising agency new business successes and failures
In this podcast Julia Vargiu shares stories on how agencies get new business and pitching right and how they get it horribly wrong. Listen to it here.
Why you will always pay less for crappy media
Today digital provides virtually unlimited inventory but predictably most of this is at the crappy end of the value equation. Learn more here.
How TrinityP3 customises the pitch process for clients in a hurry – Three Speedy Case Studies.
Doing pitching right is critical to make sure you don’t have to do it again for a long time. However, what can you do when you don’t have the luxury of time?
What comes first in advertising, channel or content?
When developing your marketing communications strategy which do you consider first, the channel or the content? Understand the different approaches here.
How to fix agency or agency roster problems
Your marketing strategy will change and your requirements for specific capabilities and skills will change. But does this mean you need to change agencies?
Solving the online production versus broadcast production conundrum
If they want lower production costs for online use videos, advertisers must accept they may not be up-to-standard for use in a broadcast environment. Learn more.
Why marketers focus more on creative rather than media challenges
Are there more brand challenges that need solving by finding that creative ‘big idea’ versus media planning/buying to target better with greater efficiency?
Managing Marketing: The profession of advertising compared to management consultants
This podcast covers the difference between a trade and a profession and identifies some key differences between advertising and management consulting.
Why business needs to radically rethink marketing structures
In today's landscape, efficiency should not be a standalone strategy. Get insights into how marketing should structure itself across and within teams here.
Better collaboration does not mean collaboration meetings
In a complex world we all know it is important to collaborate. But why do so many people think that to collaborate means organising more meetings?
Managing Marketing: Public Relations and its role in marketing
Elizabeth Heusler talks about Public Relations and the opportunities marketers may overlook in the way they engage Public Relations into the communications mix.