Managing Marketing: Comparing and Contrasting Two Centuries of Advertising
Tomasz Pawlikowski took the time to compare and contrast the two different centuries (20th and 21st) of advertising in this podcast. Take a listen.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
interesting observations
Marketing and Advertising Management 2012-2022 – Has Anything Really Changed?
Marketing, like fashion, can be challengingly circular at times. Are we really solving anything, or are we simply revolving in a hamster wheel?
How marketing can fulfill the sustainability agenda
Businesses will be legally required to commit to sustainable business models and report their progress. How will this evolving requirement impact marketing?
Managing Marketing: Strategy, Media, Creative and Agency Brands
Emma Montgomery has had global strategic roles at TBWA and Leo Burnett, she reflects on the role of strategy in agencies and marketing in this podcast.
What to consider before you set-up an in-house agency
If you’re contemplating an in-house agency or looking to broaden your team to include agency services, here are some golden rules to help guide you.
Managing Marketing: Call Centres for Customer Experience Insights
Paul Scott believes many marketers are overlooking one of the richest sources of customer data, their call centre. Gain insight from this podcast.
Anti-competitive, corporate bully or smart competitive business
Many competitive brands tie the best agencies into exclusive contracts, to make sure their competitors do not have access to them. Get the details here.
Managing Marketing: Sports Marketing
Natalie Davey, head of marketing for Cricket Australia, talks about the nuances of successful sports marketing in this podcast. Take a listen.
Managing Marketing: The Art of Brand, Political and Election Advertising
Dee Madigan of Campaign Edge talks about the art of political and social justice advertising in this podcast. Take a listen here.
Bringing marketing and corporate comms together around social media
The voices of corporate communications and marketing never seem more opposite to each other than when it comes to social media. How should this be handled?
Is Marketing Listening When Customers Call?
Find out who your satisfied customers are and why you must pay attention to them by looking in to customer service operations and call centres. Details here
Are agency people embarrassed about how they make their living?
In almost every agency credentials presentation a defensive position is taken up by the agencies in the way they present themselves. Why should this be?
Managing Marketing: Account Service, Management And Leadership
In this podcast Nathan Hodges shares his view on what is often mistakenly called Account Service and the importance of more focus on leadership. Listen here
Pitching is an essential skill for business and life
Some of us become proficient at pitching. Others struggle. Here are seven critical things to keep in mind next time you have to pitch.
Bob Hoffman’s Road to Reality and Adjusting the Balance of Crisis
Has marketing as an industry been living in a fantasy land? Should we all re-evaluate through a ‘hard-nosed assessment of real-world consumer behaviour’?