Managing Marketing: The important use of a brand story
Mark Jones, Chief Storyteller and CEO of Filtered Media sits down with Darren Woolley to discuss storytelling for brands and business. Podcast here:
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
interesting observations
The marketing plan/budget….when does it cease being a plan, or just a budget and start to become reality?
You need to start now if you don't want Q1 to come and go with no shift in the marketing plan and budget. What needs to happen?
Managing Marketing: The need for short, medium and long term strategy
In this podcast Mari Kauppinen explains the need for marketers to take a short, medium and long-term view of their strategy. Listen to it here.
The Marketing Management Book of the Year is here – 2018 Edition
The TrinityP3 blog has almost 1500 posts covering a wide range of marketing management topics. Here are the top 50 posts of 2018.
The shift to value, not cost in marketing
Media pricing, agency fees, production costs are all being questioned and continue to be under pressure. But when is value to be added to the equation?
Managing Marketing: The importance of mastering marketing principles
Mark Ritson talks about the importance of mastering the principles of marketing to deal with the challenges facing marketers today. Listen to the podcast.
The art, science and importance of evaluating your agency’s creative output
A clear, effective, unbiased evaluation of your agency’s creative product is an essential duty that must be performed by every client. Are you doing it?
Why you are wasting everyone’s time getting billed by the hour
If you’re still being billed by the hour, it is hard to reconcile what you thought you should have paid versus the final bill. Here's what to do about it.
Ethics and why it matters in Marketing, Media and Advertising
While you may be thinking how is this relevant for marketing, it is crucial to understand how ethical decision making should be applied. Get started here.
Why it is more important now to say No than to say Nothing
How many solicitation emails do you get each day? How many LinkedIn sales messages? Do you just delete them? This post outlines why you should respond.
Joining the dots between the latest findings in advertising and marketing effectiveness
If you distilled nearly 30 different major works on everything from behavioural economics, to media and creative effectiveness what would the insights be?
Faster, Better, Cheaper – the Manufactured Marketing curse
As marketing communications now require a high volume of output the process is becoming like manufacturing. Who is taking responsibility for quality control?
How to evaluate if your corporate sponsorships are really worth it
How can a corporation evaluate how much their sponsorships are really worth? Measuring sponsorship isn’t an exact science so here are some starting points.
How marketers use Evalu8ing to increase marketing performance – 4 case studies
For regional and global marketers, collaboration has become incredibly important to ensure maximum strategy impact.Read how Evalu8ing helps with this here.
Seven times procurement failed in managing the procurement process
In these 7 cases our normally excellent relationships with procurement teams have gone off the rails. I share each of them here as a lesson for all parties.