How media agencies can poison the waterhole in a pitch
With price such a driver in the selection of a new agency, some media agencies are using a strategy to effectively poison the waterhole. Details here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
interesting observations
Why agencies need to understand business to be business partners
If you are a marketer of a publicly listed company or manage an agency with publicly listed clients, try this little exercise with your agency account team.
How passionate are your marketing teams and agencies about your business?
When it comes to marketers and agencies, what qualities exude passion for our customers, our clients and our followers? Here are a few that might resonate:
Managing Marketing: Advertising from a Brand and Marketing Perspective
Jorg Dietzel has worked on both sides of the client / agency relationship. Learn about the differences and his appreciation of brand and marketing here.
Why telling it like it is your best strategy
If the truth can go over well, why are so many marketers and agencies so uncomfortable with telling it like it is? If this is you, read these tips now.
Is decision making overload causing poor marketing decisions?
Let's face it, there are more decisions that marketers need to make today than a decade ago. What impact is this having on marketing decision making?
Start Me Up – Marketing in a startup literally very rock ‘n’ roll
Experiencing the two extremes of the corporate world - startups and large corporates - offers some valuable lessons for marketers, as this post highlights.
Managing Marketing: The Challenges Facing Procurement In Marketing
In this podcast Hannah Gough discusses many of the challenges and considerations for a procurement professional working in marketing. Take a listen here.
A brand is a promise of an experience
A brand is a promise of an experience. In this digital and omnipresent world, brand-oriented corporate behavior is more important than ever. Find out why.
3 ways to put more efficient marketing process into effective practice
Looking to improve your marketing process and effectiveness? Cut through the complexity with these 3 angles, logic, behaviour, and outcomes.
Managing Marketing: The Value Of Measuring Media Expenditure
In this podcast Jane Ractliffe shares the process and value of measuring media spend and investment across multiple advertising categories. Take a listen.
What irritates advertisers (and their agencies) most?
If you’ve had your home renovated you know how frustrating it can be. The same underlying issues often irritate both marketers and agencies, what are they?
Managing Marketing: The Relationship Between Media Owners, Agencies And Advertisers
Understand the importance of mutually respectful relationships, not just between agency and client or agency and media but also between advertiser and media
Discover how to redefine marketing
If leaders can create a pathway for insightful innovation, then greater accountability and value will be achieved. Learn to redefine your marketing here.
Why not listening to your agency wastes time and money
Do you always listen to your agency when they present, provide strategic counsel or make recommendations to your business? If not, is it for these reasons..