What to ask in an agency pitch to make sure the chemistry is right
Whether you’re conducting formal chemistry sessions or just asking questions throughout your agency search process, here are ten questions that can help.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
interesting observations
How to engage with the people that matter most to your business
Community is increasingly becoming a focus for businesses in many sectors but it’s a word that is often misused. Gain insights here.
Managing Marketing: Organisational Resilience, Adaptability And Agility
In this podcast, Zena Churchill talks about the challenges facing organisations in adapting and responding to the complex changes within marketing.
How to Create the Perfect Agency Pitch Scorecard
If developed properly, scorecards can serve as invaluable tools in a search process but they need to be carefully developed. Here are 6 key principles.
Managing Marketing: The good, the bad and the ugly of media agency pitches
Chloe Hooper shares her extensive agency perspective on best and worst practice pitching and how pitching can be improved. Listen to the podcast here.
Marketing and Business Transformation – How involved should marketers be?
As marketers, business transformation is something you might fear because the change could mean a further round of budget cuts! How can you get involved?
Is your media agency an integral part of the creative process?
Here are a few often untapped and undersold areas which can help to unleash the creative potential within your media agency:
Managing Marketing: Data transformation within your organisation
Kshira Saagar talks about the business intelligence and strategy role that data plays in driving business performance across an organisation. Listen here.
How to ditch the RFP on your next project
How do you find a project-based solution without having to undertake a complex RFP process? Here are a few thoughts for marketers on assigning project work.
Managing Marketing: Marketing strategy, planning and implementation from a CMO perspective
In this podcast Julian Barrans shares the role of strategy, planning and the all-important implementation to drive brand value. Take a listen here.
What marketers should be asking their incumbent agencies
Whether or not you’re contemplating an agency search, here are five questions worth asking your agency. They can be quite revealing.
TrinityP3 consultant marketing management predictions for 2019
Here, the TrinityP3 consultants make their predictions for 2019 for marketing management across all disciplines. Right or wrong? Only time will tell.
The case for a long, mid and short-term view in sailing and marketing
Marketers are finding themselves so focused on delivering short-term tactics that the longer term strategy is forgotten. How do you keep both aligned?
Managing Marketing: The important use of a brand story
Mark Jones, Chief Storyteller and CEO of Filtered Media sits down with Darren Woolley to discuss storytelling for brands and business. Podcast here:
The marketing plan/budget….when does it cease being a plan, or just a budget and start to become reality?
You need to start now if you don't want Q1 to come and go with no shift in the marketing plan and budget. What needs to happen?