Managing Marketing: The Opportunities for Optimising Global Production Capabilities
Jonathan Samway believes that by thinking global and packaging production requirements marketers could see significant returns on investment. Find out more.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
interesting observations
Managing Marketing: The Power Of Experience
Meredith Cranmer tries to clarify the confusions that often arise in the space between Public Relations, Events, Sponsorship and Experiential. Listen here.
Being pessimistically optimistic about business post coronavirus
As of now, every one of us is in a new world market and we need to work out rapidly what our new world space is going to be. Get started here.
Managing Marketing: Ethical Marketing
Dr Chris Arnold shares his thoughts on the rise of consumer demand for Ethical Marketing. Listen to the podcast here.
Managing Marketing: Doing Business In China
Annette Sharp of China Digital shares her views and insights on marketing to the increasingly affluent Chinese consumer in this podcast. Take a listen.
Managing Marketing: The Motivation Behind Starting an Advertising Agency
Chiquita King is the Managing Director and Ant Melder is the Creative Partner in the new agency Coffee Cocoa Gunpowder. Learn about their motivations in this podcast.
Managing Marketing: Marketing and Advertising Doing Good
Hervé de Clerck shares his thoughts on the state of marketing and advertising doing good in the world region by region. Listen to the podcast here.
Managing Marketing: The Power Of Networks Over Demographics In Engaging Audiences
In this podcast Mark Adams outlines the need to identify, acknowledge and support networks of people, rather than take a demographic approach. Take a listen
You Paid for Fraud Detection, But What are the Blindspots the Tech can’t see?
Most marketers have ad fraud detection technologies, but does that mean you are free from digital ad fraud and other issues like brand safety? Find out here
Five poor behaviors in business that reflect badly on you
The justification for poor manners in business is that everyone is busy so something has to give. Take a look at the common infractions and their impacts.
Can Zero Based Budgeting spiral marketing budgets to zero?
The point of Zero-Based Budgeting isn't to end at zero, but to start there and build up. Why do marketers associate it with reducing the budget to zero?
Managing Marketing: Cross Cultural Marketing In Asia
In this podcast Ophenia Liang talks about the challenges of cross cultural marketing in Asia, particularly in China, India and Japan. Gain insights here.
Why marketing is the source of optimism in business
If marketing is not the driver of optimism within your organisation, could it be that you have not really created a high performing marketing function?
Managing Marketing: Is Social Media a Technology or a Media?
In this podcast George Hawwa of Attention Experts shares his views on the 250 social media platforms currently available. Get up with the play here.
Managing Marketing: The IT Risks Facing Advertising Agencies
Raja Pradeep talks about the role of the CIO and CTO in not just reducing risk, but working with the business to unlock value and performance. Podcast here.