Why agencies should consider their clients like an investment portfolio
Like a good investment portfolio, you need a mix of clients. The mix of clients should depend on your risk profile and your growth strategy. learn more.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
interesting observations
New Age of Global Marketing – Global Tribes and Local Identities
How do new consumer profiles and behaviours affect global marketing? Get the highlights of the ‘New Age of Global Marketing’ conference here.
Have the agency storytellers forgotten how to tell their own story?
You would think a company tasked with developing their client’s brand story would know how to tell their own story. This post shows that's not the case.
Managing Marketing: How Brands Are Experienced And Not Just Communicated
Caleb Bush says consumers are making and sharing information on brands based on experiences rather than what brands communicate with them. Full Podcast here
Real life tips and learnings of applying artificial intelligence in marketing
Artificial Intelligence has been a marketing buzzword for some time now. How are the real innovators successfully applying AI to marketing? Find out here:
How media agencies can poison the waterhole in a pitch
With price such a driver in the selection of a new agency, some media agencies are using a strategy to effectively poison the waterhole. Details here.
Why agencies need to understand business to be business partners
If you are a marketer of a publicly listed company or manage an agency with publicly listed clients, try this little exercise with your agency account team.
How passionate are your marketing teams and agencies about your business?
When it comes to marketers and agencies, what qualities exude passion for our customers, our clients and our followers? Here are a few that might resonate:
Managing Marketing: Advertising from a Brand and Marketing Perspective
Jorg Dietzel has worked on both sides of the client / agency relationship. Learn about the differences and his appreciation of brand and marketing here.
Why telling it like it is your best strategy
If the truth can go over well, why are so many marketers and agencies so uncomfortable with telling it like it is? If this is you, read these tips now.
Is decision making overload causing poor marketing decisions?
Let's face it, there are more decisions that marketers need to make today than a decade ago. What impact is this having on marketing decision making?
Start Me Up – Marketing in a startup literally very rock ‘n’ roll
Experiencing the two extremes of the corporate world - startups and large corporates - offers some valuable lessons for marketers, as this post highlights.
Managing Marketing: The Challenges Facing Procurement In Marketing
In this podcast Hannah Gough discusses many of the challenges and considerations for a procurement professional working in marketing. Take a listen here.
A brand is a promise of an experience
A brand is a promise of an experience. In this digital and omnipresent world, brand-oriented corporate behavior is more important than ever. Find out why.
3 ways to put more efficient marketing process into effective practice
Looking to improve your marketing process and effectiveness? Cut through the complexity with these 3 angles, logic, behaviour, and outcomes.