Managing Marketing: Cross Cultural Marketing In Asia
In this podcast Ophenia Liang talks about the challenges of cross cultural marketing in Asia, particularly in China, India and Japan. Gain insights here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
interesting observations
Why marketing is the source of optimism in business
If marketing is not the driver of optimism within your organisation, could it be that you have not really created a high performing marketing function?
Managing Marketing: Is Social Media a Technology or a Media?
In this podcast George Hawwa of Attention Experts shares his views on the 250 social media platforms currently available. Get up with the play here.
Managing Marketing: The IT Risks Facing Advertising Agencies
Raja Pradeep talks about the role of the CIO and CTO in not just reducing risk, but working with the business to unlock value and performance. Podcast here.
Marketer’s Wishlist 2020 – Industry Myths Busted
What is it that marketers really want? What is a myth and what is reality? What are the answers to some of the industry's biggest questions? Find out here.
Managing Marketing: The Need For Great Storytelling In Content Marketing
Learn about the role of content in marketing and the lessons marketers should learn from the storytellers in Hollywood in this podcast with Neal Moore.
Stop flushing money down the toilet with your marketing technology investment
Anton Buchner takes a look at how McDonald's in Australia wasted $3m on a CRM and how it never should have happened if they did the math. Read it here:
Managing Marketing: Innovation And Effectiveness In Marketing
Chris Stephenson, Head of Strategy and Planning APAC at PHD Media talks about defining and delivering effectiveness in marketing. Listen to the podcast here
Is the client / agency marriage metaphor past its use by date?
We talk about the relationship between a client and agency as a marriage. But does that relationship still hold true today? Have circumstances changed?
Managing Marketing: The Twenty Year History Of TrinityP3 so far…
In this podcast Darren Woolley talks about the founding and development of TrinityP3. Learn about all the lessons and challenges from along the way.
Is inclusion at the expense of brand performance?
Is being ‘politically correct’ counter-intuitive to good marketing and hindering great ideas getting made? Find out here.
Astute Advice for Young Creatives … From a Century Ago
Restoring business health should be the top priority at most agencies. Creativity is all well and good. But do you know anything about running a business?
Why agencies should consider their clients like an investment portfolio
Like a good investment portfolio, you need a mix of clients. The mix of clients should depend on your risk profile and your growth strategy. learn more.
New Age of Global Marketing – Global Tribes and Local Identities
How do new consumer profiles and behaviours affect global marketing? Get the highlights of the ‘New Age of Global Marketing’ conference here.
Have the agency storytellers forgotten how to tell their own story?
You would think a company tasked with developing their client’s brand story would know how to tell their own story. This post shows that's not the case.