Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Why you need to build resilient marketing teams and not just agile ones?
Imagine the industry you work in is impacted by changes so seismic that it fundamentally shifts how your business could or should operate. How would your business survive? How would your marketing team cope? Would they? This exact situation has ...
Why measuring media value is more important than media cost
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series attempts to prove Albert Einstein right when he said, “The definition of genius ...
Something about Facebook all marketers who care about the environment need to know
Recently we were privileged to have a research project accepted and undertaken by the University of Sydney under their Post Graduate Masters of Sustainability Program. TrinityP3 has been advocating a pivot to a more sustainable approach to marketing and also ...
Spielberg or Ridley Scott, who is the right director for your TVC?
If you had the budget which director would you choose? and why? Most advertisers leave the selection of a TVC director up to the agency. And rightly so, it is often very difficult to recognise what a director has actually ...
The ethics of Client / Agency behaviour: What is acceptable and what is not?
At the inaugural Mumbrella Asia 360 earlier this month Julian Barrans, Asia Business director and I curated a session on client / agency behaviour based around real life examples of dubious incidents we had either witnessed or had heard about ...
How to know if you need to pitch your agency
I often get asked by our clients to see them ‘about running an agency pitch’. The decision to pitch, for whatever reason, is generally already taken by the time they speak to me. Yet sometimes, based on what I hear, ...
The Importance of (good) stakeholder engagement in any marketing transformation project
Each year at TrinityP3, we work on many large strategic marketing transformation projects. Ranging from marketing performance solutions to technology solutions to roster alignments, most of what we do will often involve a lot of people across quite complex organisation ...
What happens when the best agencies are no longer interested in pitching for your business?
Recently we have read reports from the CEO of WPP, Sir Martin Sorell and even our own Executive Chairman, Michael Farmer, talking about the almost irrational motivation of agencies to pitch for and win business at any cost. Certainly, with ...
Can management consultants teach ‘value’ to the advertising agencies?
It is interesting to see how the advertising industry has reacted to the recent acquisition play of the management consultant firms like Accenture and PWC. Some people embrace the trend while others are sceptical as to the efficacy of the ...
Why working / non-working ratios no longer work for advertising
This is the ninth in a series of one minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said "The definition of genius ...
The dangers of pitching your agency on a regular basis
Do you work for a company that routinely has you take your contracted agencies to pitch every three years? Is this mandated by finance or procurement? Or is this something that the marketing team believe is the best option? We ...
Are you benchmarking or butchering your agency fees?
This is the tenth in a series of one-minute videos that address one of the many complex challenges facing marketing, media, and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said: "The definition of genius is ...
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Our Latest Podcast:
Managing Marketing: Rethinking Client Conflicts Of Interest
Jack Bensimon is the founding partner and Board Chair of Tadiem and the co-founder of the award-winning agency Bensimon Byrne, and he talks about the issue of clients’ conflicts of interest. There appears to be a massive discrepancy in the way companies work with their consulting partners and how they ...