Knowledge Centre – The Blog

Knowledge Centre – The Blog

Collection of the important insights, trends and issues we have encountered in our work with our clients.

Unlike a blog, this is not a collection of musings or things that caught our attention today.

Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.

This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.

Is the structure of your marketing team hindering its success?

Is the structure of your marketing team hindering its success?

On a day to day basis how many times do you stop and think about the structure of your marketing team and the impact it’s having on how well you are going to market? Honestly? Yet, with the current situation ...
rationalising your agency roster

The biggest challenges you will face when rationalising your agency roster

At some point most marketers managing a significant sized budget will question if they really do need all of the agencies and suppliers they have collected on their roster. It is only natural. In fact a common question we often ...
Moral Injury

The cost of moral injury due to unethical behavior in modern business

I recently attended The Ethics Alliance Sydney Event on Moral Injury in the Workplace. It was an in-depth look at how high stress culture in modern business is giving way to the risk of greater unethical behaviour and causing higher ...
losing a pitch

Pitfalls to avoid when losing a pitch.

God knows pitching is hard on agencies. Honestly, it’s hard on everyone, but the diligence required to make an informed and holistic decision about a commercial relationship of this nature naturally requires a lot of work. The Joy of Victory ...
When is agile marketing not Agile Marketing?

When is agile marketing not Agile Marketing?

I love a buzzword as much as the next person, which is why I love working in marketing. Some of my favourites include, gamification, amplification, customer-centricity, authenticity, influencer and agile marketing. Wait, what? Agile marketing isn’t a buzzword, it’s a ...
retainers vs project fees

Retained AOR or project fees? Which one is best?

I received an email today from my friend and industry colleague, Francisco Escobar, who said “Just looked through your newsletter and blog posts for the past 18 months or so and did not see anything on comparing AOR/Retainer versus Project-based.  ...
Agency retainers

Ten common problems with agency retainers

Reading the trade media on the trend towards agency project fees, you would think that the agency retainer is dead, (along with the Agency of Record). And while the ANA Agency Compensation Survey shows that the retainer is not as ...
Lack of transparency in advertising production

Who are the real victims in the lack of transparency in advertising production?

Last year the ANA responded to the investigation by the Department of Justice into Agency production practices and included this in their call for greater transparency in advertiser and agency relationships. The concern was that agencies and especially the Holding ...
Top 10 tips for winning new business – Infographic

Top 10 tips for winning new business – Infographic

Winning new business is the life-blood of any advertising agency. Driving growth, bringing on new clients and energising the agency culture. But what is the secret to winning new business? Here are some great tips from APAC’s leading pitch consultants ...
Top 10 Tips For Agency Briefings - Infographic

Top 10 Tips For Agency Briefings – Infographic

It all starts with the agency brief. So you want to make the best start possible. But there seems to be as many different briefing formats and processes, as there are agencies. What is clear though is here you’ll find ...
Top 10 tips for making agile marketing work in your organization - Infographic

Top 10 tips for making agile marketing work in your organization – Infographic

In a fast paced world it is an advantage to be more agile. This is why Agile Marketing has become such a hot topic for marketers. But beyond just talking about Agile marketing here are some tips for integrating agile ...
Top 10 ways to make data drive better marketing results - Infographic

Top 10 ways to make data drive better marketing results – Infographic

There is a lot of talk about data, be it first, second or third party data. But no matter what the type of data; Big Data or small data, the best use of data is to drive marketing and business ...

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Our Latest Podcast:

Managing Marketing: Marketing Technology And What Is It Good For

Managing Marketing: Marketing Technology And What Is It Good For

Anton Buchner is the Marketing Strategist at Front Foot Marketing and a senior Consultant at TrinityP3. He is widely known as the ROI Guy. He has built a career advising on measuring and optimising customer value to drive ROI. Anton has observed the explosion of technology in the marketing space ...