Knowledge Centre – The Blog

Knowledge Centre – The Blog

Collection of the important insights, trends and issues we have encountered in our work with our clients.

Unlike a blog, this is not a collection of musings or things that caught our attention today.

Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.

This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.

When is agile marketing not Agile Marketing?

When is agile marketing not Agile Marketing?

I love a buzzword as much as the next person, which is why I love working in marketing. Some of my favourites include, gamification, amplification, customer-centricity, authenticity, influencer and agile marketing. Wait, what? Agile marketing isn’t a buzzword, it’s a ...
retainers vs project fees

Retained AOR or project fees? Which one is best?

I received an email today from my friend and industry colleague, Francisco Escobar, who said “Just looked through your newsletter and blog posts for the past 18 months or so and did not see anything on comparing AOR/Retainer versus Project-based.  ...
Agency retainers

Ten common problems with agency retainers

Reading the trade media on the trend towards agency project fees, you would think that the agency retainer is dead, (along with the Agency of Record). And while the ANA Agency Compensation Survey shows that the retainer is not as ...
Lack of transparency in advertising production

Who are the real victims in the lack of transparency in advertising production?

Last year the ANA responded to the investigation by the Department of Justice into Agency production practices and included this in their call for greater transparency in advertiser and agency relationships. The concern was that agencies and especially the Holding ...
Top 10 tips for winning new business – Infographic

Top 10 tips for winning new business – Infographic

Winning new business is the life-blood of any advertising agency. Driving growth, bringing on new clients and energising the agency culture. But what is the secret to winning new business? Here are some great tips from APAC’s leading pitch consultants ...
Top 10 Tips For Agency Briefings - Infographic

Top 10 Tips For Agency Briefings – Infographic

It all starts with the agency brief. So you want to make the best start possible. But there seems to be as many different briefing formats and processes, as there are agencies. What is clear though is here you’ll find ...
Top 10 tips for making agile marketing work in your organization - Infographic

Top 10 tips for making agile marketing work in your organization – Infographic

In a fast paced world it is an advantage to be more agile. This is why Agile Marketing has become such a hot topic for marketers. But beyond just talking about Agile marketing here are some tips for integrating agile ...
Top 10 ways to make data drive better marketing results - Infographic

Top 10 ways to make data drive better marketing results – Infographic

There is a lot of talk about data, be it first, second or third party data. But no matter what the type of data; Big Data or small data, the best use of data is to drive marketing and business ...
Marc-Prichard

Marc Prichard, the low creative ratio at your agencies is not their fault, it’s yours

Okay, perhaps not yours Marc, but when you recently stated that you would like three quarters of your agencies to be creative, it made me reflect on the literally hundreds of agency remuneration deals we have benchmarked, negotiated and managed over ...
Ageism in advertising

Ageism in advertising is as much a cost issue as a perception one

Louis Loizou, a Freelance creative Director in the UK recently shared on LinkedIn his thoughts “I’m not 54. I’m 22 with 32 years experience”.  It is a passionate and considered argument for why older advertising creative professionals have not passed ...
marketing agency

The challenges in measuring the value your agencies contribute to your marketing

How do you calculate or assess the value of your marketing spend? In the past three years we have had a large number of projects designed to achieve just that – a fact based assessment of the value of the ...
Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!

Casting George Clooney or Brad Pitt for your next television commercial? What a dilemma!

Of course, as a marketer it would be very rare that you would ever have to make this decision. The agency or the director makes most of the casting decisions for a television commercial. You, the marketer will have to ...

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Our Latest Podcast:

Managing Marketing: The world of the brand experience agency

Managing Marketing: The world of the brand experience agency

Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-COVID world of brand experience, the need for ideas to be achievable, and the rapid advances in ...