Knowledge Centre – The Blog

Knowledge Centre – The Blog

Collection of the important insights, trends and issues we have encountered in our work with our clients.

Unlike a blog, this is not a collection of musings or things that caught our attention today.

Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.

This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.

Rethink marketing structures

Why business needs to radically rethink marketing structures

In 2015, retired US Army General, Stanley McChrystal published a book about the operational challenges he faced when, in 2003, he took command of the Joint Special Operations Task Force in Iraq. Called Team of Teams. New rules of engagement ...
Better collaboration does not mean collaboration meetings

Better collaboration does not mean collaboration meetings

This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius ...
Team_Of_Teams

Book Review: Team of Teams by General Stanley McChrystal

Okay, so the full title is actually Team of Teams – New Rules of Engagement for a Complex World by General Stanley McChrystal U.S. Army Retired with Tantum Collins, David Silverman and Chris Fussell.  But do not let this put ...
The truth about Agile Marketing is it is not simply faster

The truth about Agile Marketing is it is not simply faster

This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius ...
Important questions before taking media in-house

Important questions before taking media in-house

This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius ...
Dysfunctional_Marketing_Structure

Does your marketing structure support your marketing strategy anymore?

Strategy is a fundamental driver of business success, yet it is one of the most misunderstood terms thrown around the halls of business. Often mistaken for a goal or tactic, a strategy is how a company chooses to reach its ...
The difference Between Scope of Work (SoW) and Scope of Services (SoS), and why that matters

The difference Between Scope of Work (SoW) and Scope of Services (SoS), and why that matters

We have talked and written many times about the importance of the scope of work in regard to setting or benchmarking agency remuneration based on productivity and not simply the cost of resources. But there is often confusion in regard ...
media supply chain

Practical advice on navigating the media supply chain (An interview with David Angell)

Recently I was interviewed, in my role as Head of Media and General Manager at TrinityP3, by Tracey Porter for an article in Marketing Magazine, the Trust Issue June / July 2018. The interview is provided in full here because ...
Can brands behave more ethically?

Can brands behave more ethically?

The world of ethical business is a hornets’ nest of acronyms and jargon. ESG; Corporate Purpose; Triple Bottom Lines; Brand Purpose; greenwashing. Where acronyms and jargon lurk, the heavy hand of the management consultant is often found. And, sure enough, ...
Is the structure of your marketing team hindering its success?

Is the structure of your marketing team hindering its success?

On a day to day basis how many times do you stop and think about the structure of your marketing team and the impact it’s having on how well you are going to market? Honestly? Yet, with the current situation ...
rationalising your agency roster

The biggest challenges you will face when rationalising your agency roster

At some point most marketers managing a significant sized budget will question if they really do need all of the agencies and suppliers they have collected on their roster. It is only natural. In fact a common question we often ...
Moral Injury

The cost of moral injury due to unethical behavior in modern business

I recently attended The Ethics Alliance Sydney Event on Moral Injury in the Workplace. It was an in-depth look at how high stress culture in modern business is giving way to the risk of greater unethical behaviour and causing higher ...

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Our Latest Podcast:

Managing Marketing: The world of the brand experience agency

Managing Marketing: The world of the brand experience agency

Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-COVID world of brand experience, the need for ideas to be achievable, and the rapid advances in ...