Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Deciding on the right agency fee model is now easier
How are you paying your agencies? Is it a retainer? Or project fees? And why did you use that particular model to pay the fees? Did the agency suggest it? Or is it how you always paid agency fees? Or ...
Pitching: The problem is not the game, it is the rules.
New business is a game. There are winners and losers. And the most competitive manifestation of this game is the agency pitch. Like all good games it has a set of rules for both sides in the game – the ...
It’s not who’s to blame for media transparency, it’s who can fix it
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius ...
Addressability – Why is it a big threat to media agencies?
Precision, in marketing and advertising terms, represents the now, the next and the later. Who needs the old-world model of broad-brush advertising at scale, when you can pinpoint your potential customer at ‘addressable’ level? Well, despite the talk, the product ...
5 ways to make sure you have set the correct digital KPIs
Setting the correct digital KPIs is key whether you are working on an overall marketing brief or a digital specific brief. Digital by its nature is the most accountable and trackable channel. As a result a lot of marketing KPIs ...
Why you will always pay less for crappy media
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius ...
How TrinityP3 customises the pitch process for clients in a hurry – Three Speedy Case Studies
This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. Pitching can be a ...
Is the problem with agency fee benchmarking simply a matter of statistics?
It is often quite annoying when asked if we sell our industry benchmarks, You see, over more than a decade we have been collecting and analysing agency rates across all agency disciplines. But it is not simply an average or ...
What comes first in advertising, channel or content?
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius ...
How TrinityP3 helps advertisers find the perfect PR partners – Four case studies
This post is by Anita Zanesco, a Senior Consultant at TrinityP3. Anita brings a unique blend of insights, creativity and understanding to the communications industry particularly in the areas of talent management, agency process and new business pitch management. While traditionally public relations ...
How to fix agency or agency roster problems
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius ...
Who really wins at advertising creative award shows?
This is the next in a series of one-minute videos that address one of the many complex challenges facing marketing, media and advertising today. The Golden Minute series is an attempt to prove Albert Einstein right when he said “The definition of genius ...
Our Latest Podcast:
Managing Marketing: The Rise Of Retail Brand And Brand Experience
Matt Newell is a partner and CEO of The General Store, a retail specialist agency that deals with strategy, brand identity, advertising, store design, and technology. When you think about retail advertising and marketing, what comes to mind? Loud, shouting, in-your-face advertising with massive price discount offers? This is the ...