Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Managing Television Production Costs for Maximum Value
The television production process is technically complex and often expensive. Therefore it is important that the advertiser is able to ensure that the process, costs and outcomes are managed to not just deliver the best possible outcome, but that that ...
The traps and pitfalls of setting agency remuneration during a pitch
It became very fashionable, especially amongst less enlightened procurement professionals, to run a pitch or tender during the GFC as a way of reducing agency costs. But many of the advertisers who actively pursued this strategy are already suffering the ...
How to calculate the real value of your advertising agency retainer
The real value of your agency retainer is in the mix of resources, not just the level or resources. What do I mean by this? We asked 3 agencies to submit a proposal during a pitch for a clients business ...
Request for Proposal RFP, Request for Tender RTF, Request for information RFI, Expressions of Interest EOI, WHY? HOW? WHAT?
The rise in influence of procurement in the marketing category has seen a fundamental change in the way the pitch process is increasingly run. The pitch is now the RFT. Credentials are now a RFI. The financials are a RFP ...
If chemistry is so important, why do so many agencies get it so horribly wrong?
Psychological studies show that people have assessed and evaluated people they meet within minutes. Be that socially or in a work environment. But there are things you can do to ensure a chemistry session with a potential new client goes ...
Ten important considerations before an agency should agree to pitch for business
Here are ten important consideration every agency Managing Director / CEO should consider before agreeing to participate in a pitch / tender for a marketers business: 1. The product (or service) must be one which you would be proud to ...
Developing collaborative work practices
Company Category: International FMCG Challenging Problem: The client worked with an internationally aligned creative and media agency, which despite all efforts of the client, and the verbal support of the agency, had not been able to implement a truly effective ...
Agency Remuneration Benchmarking For Contract Renewal
Company Category: Government Department Challenging Problem: It had been 3 years since the agency was appointed. The relationship was solid, the client happy with the work, but the contract was due to be tendered. Many organisations make the mistake of ...
New Agency Relationship Management – Case study
Company Category: Telecommunications Challenging Problem: The client had just appointed a new creative lead agency to be included in a mix of existing design, digital, media and sale promotions services providers who had developed a collaborative method of working together ...
Consolidating Marketing Services To One Supplier
Company Category: Financial Services Challenging Problem: A regional insurance company with operations in multiple countries had various “best-of-breed” service providers in each market in the areas of digital, CRM, direct marketing and database marketing, but one global network creative agency ...
Search Engine Marketing Review
Company Category: – Financial Services Challenging Problem: Client found the rising importance and both the day to day and strategic management of search engine marketing very complex, costly and inefficient. Creative Solution: TrinityP3 was engaged across a large scale project ...
What is included in the overhead when calculating the agency retainer?
When discussing retainers there are some key parts to the calculation: Business expenses: all expenses found on the Profit and Loss Statement. Overhead expenses: all costs found on the income statement except for direct labor, direct materials, and costs attributable ...
Our Latest Podcast:
Managing Marketing: The State Of The Pitch In Australian Advertising
Since the pandemic, agencies worldwide have been increasingly vocal about ditching the pitch, and trade media have run headlines and opinion pieces claiming it is broken and even dead. As Australia’s and APAC’s leading pitch consultancy, we noticed that while there were plenty of opinions, there was very little data ...