Unlike a blog, this is not a collection of musings or things that caught our attention today.
Instead, it is a collection of the important insights, trends and issues we have encountered in our work with our clients and the solutions we have developed.
This why we call it our Knowledge Centre. It is where we share the collective knowledge of TrinityP3. We add to this regularly. We update it when and where needed. We recommend bookmarking this page and be sure to visit regularly when looking for inspiration, insight and knowledge on the world of marketing management.
Our Latest Articles
The Effectiveness Gap: Why Marketing Measurement is Failing the Commercial Test (and How to Fix It)
In the modern marketing department, data is the one thing we have in abundance. We are drowning in dashboards, swimming in "real-time" analytics, and constantly bombarded by the latest AI-driven attribution tools promising to reveal the "truth" behind every dollar ...
The Definitive Guide to Marketing Productivity: A Strategic Roadmap for CMOs and Fractional Leaders
In the current economic landscape, marketing leaders are no longer just "brand custodians"; they are the architects of growth and the engineers of operational efficiency. For the permanent or the Fractional CMO, the challenge is the same: how to extract ...
Why Trust in the Agency Pitch is a Debt, Not a Gift
In the world of agency search and selection, we often talk about trust as if it were a merit badge - something an agency earns by the end of a final presentation, or a gift - something a marketer bestows ...
Most Popular Articles
What is the definition of Marketing?
I was the guest lecturer for the EMBA course at the Sydney Business School, University of Wollongong for several years. The topic title was marketing today, and I was interested to know how this group of business executives and tomorrow’s ...
Top 10 Ethical Issues in Marketing for 2026
Stay ahead of the curve in ethical marketing practice with this comprehensive guide from TrinityP3 to the top ethical issues facing the industry and how to navigate them with integrity. What is ethical marketing and why does it matter? Here ...
How to Select an Advertising Agency – 7 Key Criteria
Choosing a new advertising agency, be that creative, media, digital, experiential, shopper, pr or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact on ...
Scope of Work vs Scope of Services
We have talked and written many times about the importance of the scope of work in regard to setting or benchmarking agency remuneration based on productivity and not simply the cost of resources. But there is often confusion in regard ...
5 Ways Agencies Can Present Credentials More Effectively
For the past 20 years, I have literally sat through more than a thousand agency credentials presentations. Some were part of a pitch or tender credentials presentation, and others were when I was engaged in providing feedback to help agencies ...
What are the biggest issues facing the media industry?
Media advertising continues to be the most significant single component of most advertisers' marketing budgets. Paid media is a substantial investment across traditional media and, increasingly, into digital channels, which are eclipsing traditional broadcast media channels. However, with this change ...
Browse all our insights
How to save your advertising production costs by defining your requirements up front
No matter if it is TV, cinema, radio, online, print or digital, we invariably notice that budget over-runs, blowouts and increases are caused by changes in the specification of the task during or after the production process rather than in ...
Paying peanuts? – It is not the smartest advertising agency remuneration strategy
No one wants to be paying too much for their advertising. But likewise, there are downsides to paying too little. We see it all the time, advertisers call us in because they are unhappy with the performance and service levels provided ...
Save time and money by improving your advertising approval process
Sitting with a client and their agency, I was talking about the cost in time, resources and dollars being consumed by their convoluted approval processes. You see, we had identified that for most projects there were eight people involved in ...
How production assessments can add value to television advertising costs – Two case studies
Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as evidenced in this video introduction ...
How to Select an Advertising Agency – 7 Key Criteria
Choosing a new advertising agency, be that creative, media, digital, experiential, shopper, pr or any one of the many other types of service providers is not something to be taken lightly. The cost and time involved and the impact on ...
What’s all this bull about agency billings? – A misleading measure of agency performance
Many people in the media still use media billings to indicate the size of the account or the size of the agency. Check out Mumbrella, or AdNews, B&T or even The Australian and The Financial Review. Even overseas, Advertising Age ...
Mistakes advertisers make with their TV advertising productions – Three case studies
In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were unaware of the impact ...
Ten tips for managing advertising production costs more effectively
It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of us as production consultants ...
When should an advertiser pay pitch fees when selecting a new advertising agency?
Pitching is never a process that should be entered into lightly. Going to market nearly always comes with significant risk and substantial cost to both parties involved – both advertiser and candidate agencies. Nevertheless, although we always advise seeing pitching ...
To pitch or not to pitch? The issues every marketer should consider before answering this question.
The decision for marketers (and their procurement colleagues) to pitch their existing agency accounts is a complex one, fraught with strategic implications and potential pitfalls. While the allure of fresh perspectives, cost efficiencies, or specialised expertise often drives the consideration ...
The importance of chemistry meetings in the advertising agency selection process
The chemistry between the marketing team and the agency is an important factor in the success of the relationship. Therefore, there needs to be an assessment and acknowledgement of this chemistry in the selection process of any new agency. This ...
Top 10 ways to ensure transparency and accountability in all your print productions
When people think about print production, most marketers and procurement people think about printing. Actually putting ink on paper is less than 30% of the print production cost and yet this is where most of the cost management focus is ...
Our Latest Podcast:
Managing Marketing: How To Thrive With A Diverse Marketing Career
Amanda Connors, a seasoned marketer with a diverse career spanning retail, banking, and wellness. Amanda discusses the challenges and transformations in marketing, the importance of resilience, and the strategies she has employed to build successful brands. From her early days at Myer to her impactful role at Priceline and beyond, ...