Marketing Transformation Consulting

Marketing
Transformation

We bring fresh and tailored thinking
that will optimize your transformation
program and delivery.

What we can do for your business.

TrinityP3 advises marketing teams on transformation projects of all shapes and sizes.

To successfully integrate with the goals of an organization and deliver accountable value, it is often necessary for marketing functions to transform.
A transformation program requires optimized Structure, Strategy, Process and Capabilities, working together to deliver.

Via deep dive
discovery

In your marketing team and your broader organization, we uncover and identify problems, challenges, capability gaps and opportunities.

We work with
marketing
teams

To help define operational strategy or assess current strategic plans.

We help
optimize
internal
structures

To provide more effective outputs and interface with internal stakeholders.

We develop
workflow
prioritization
frameworks

Using proprietary methodology that embeds stronger and more effective process across your marketing team

We advise on technology partner selection and martech optimization. Our experience and objectivity come to the fore when working with you to build your business case and advise your C-Suite. Our unrivalled frame of reference across organizations of all shapes and sizes, coupled with our proprietary data and tools, brings fresh and tailored thinking that will optimize your transformation program and delivery.

Contact us about Marketing Transformation.

Customer satisfaction is the goal with every project. Below are just some of the things clients have had to say about working with TrinityP3. Click here to read more Client Testimonials. And because positive client and agency relationships are integral to what we do, make sure you also read our Agency Testimonials.

Related Reading

In our unique role of identifying and solving the big challenges facing marketing management we create a huge catalogue of insights and build our knowledge and wisdom, which we share with the industry.

Case Study:

Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

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Challenging problem A leading, global real asset management group reached out via its Australian entity. To identify the most suitable, scalable digital platform to deliver its requirements and look for a long-term digital agency partner to speed up website development and in-house capability. Creative solution TrinityP3 assessed the organisation as being in the early stages of building CRM, digital and data capability in Australia to support its medium-term and long-term growth targets. Process We proposed a two-phase process for a website redesign, rebuild, and digital transformation: Firstly, we defined specific requirements around scalability; security; digital experience; content management and systems; ...

FAQs

Yes, we can. Like everything we do, our approach to transformation is holistic; to build an actual roadmap we assess elements involving your organisation's culture, structure, strategy, process and capability, before overlaying our experience. The result is not just a roadmap, but a calibrated and achievable set of actions.

Our work is built on a five stage assessment process. When a plan has been built we can bring in various additional tools based on requirements, such as our prioritization framework, our financial and cost-benchmarking system, our Evalu8ing relationship tracking framework. All of these systems and tools, and the data that sits inside them, are proprietary to TrinityP3.

We can tailor our invovlement in partner selection from initial search advice to a fully managed search and selection process. And having examined a current martech stack, we can advise on the strengths, weaknesses and opportunities of your stack as part of a transformation plan.

Our entire approach rests on collaboration and inclusion. Our assessment methodology includes specific deep-dive research into organisational culture. We conduct extensive stakeholder interviews, we design collaborative workshops and we provide everyone with a voice in the process. What this means in practice is that we are often able to uncover pockets of resistance, previously unknown to senior management, which can then be addressed as part of our findings and recommendations. We recognise that its you and your organisation that has to ultimately drive and live with change management, and we do everything we can to mitigate for that in the way we work with you.

By providing objectivity, and in places radical candour, in our findings and recommendations. Execution is nine tenths of the law and as such, an unachievable or unsustainable plan is useless. We are willing to have the hard conversations with you to ensure that the plan has integrity, buy-in and is built on realistic foundations.

Digital marketing has become an essential part of any marketing transformation. Understanding your marketing objectives and the strategy to deliver these objectives allows us to better advise on everything from ideal structure, to capabilities and technology platforms to the ideal processes changes to maximise your digital marketing efforts.

Our Latest Podcast:

Managing Marketing: The State Of Composite Pitching For Complex Agency Rosters

Managing Marketing: The State Of Composite Pitching For Complex Agency Rosters

Nathan Hodges is the Managing Director at TrinityP3 and has led significant projects to redesign marketer agency rosters to deliver a more seamless delivery. This often results in the need to tender for a complex range of marketing capabilities. Since the pandemic, agencies worldwide have been increasingly vocal about ditching ...