In-housing of agency services has been running hot overseas. Particularly in the USA. There are even agencies and consultancies specialising in helping advertisers take their agency services in-house or even build in-house agency resources for them. The main reasons given for moving to in-housing of agency services is either reduced cost or improved speed to market. It got us thinking if this was a trend that is about to burst out of the USA and take over the world. And if so, does this mean in-house agencies are better than traditionally outsourced ones?
So, this is why we ask:
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