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Author Archives: Stephan Argent

About Stephan Argent

Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of The Argedia Group, helping clients find “agencies for the digital age.” Visit Argedia here

Why a well managed Agency search is more critical than ever

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever undertaken your own agency search, you know they can be disruptive, costly and confusing exercises. Agency searches … Continue reading

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10 warning signs your Agency relationship is failing

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment. Competitive conflict. Regional mandates. Perhaps even irreconcilable differences. … Continue reading

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5 key management challenges for the CMO in 2015

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 My advisory role in marketing provides a unique vantage point to be able to talk to many different marketers and … Continue reading

Posted in agency remuneration / compensation, agency solutions, data & direct marketing, marketing procurement, social media & digital marketing | Comments Off on 5 key management challenges for the CMO in 2015

Here comes programmatic creative!

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Well, if you just dropped that cup of coffee you were holding, don’t worry – programmatic creative isn’t a new … Continue reading

Posted in agency search & selection, agency solutions, customer relationship management, social media & digital marketing | Comments Off on Here comes programmatic creative!

The good, bad, bizarre and unknown of Mergers and Acquisitions

This article was originally posted by Stephan Argent on the Argedia Group website. Stephan Argent is the CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3. So Apple just inked its acquisition of Beats Electronics for a whopping $3 billion. … Continue reading

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10 questions to consider when you are searching for a new agency

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Thinking of searching for a new agency? Well, think on this for a minute: If you’ve ever bought a house, … Continue reading

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Defining best practice in agency search and selection

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to defining best practice in agency search, I’m often asked to talk about what constitutes best practice … Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement | Comments Off on Defining best practice in agency search and selection

10 ways to bridge the marketing procurement gap

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I’m increasingly asked to work with procurement when undertaking an agency search – either to work on the search itself, … Continue reading

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When it comes to media there are a lot of elephants in the room

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’re in any way associated with the marketing business, you’ve likely been aware of the unprecedented shift in the … Continue reading

Posted in agency remuneration / compensation, industry news & trends, media planning & buying, return on investment | Comments Off on When it comes to media there are a lot of elephants in the room

Improving agency performance is easier than you think

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 It’s a familiar question at an industry event or cocktail party – “what do you do?” For me, it’s not … Continue reading

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