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Author Archives: Stephan Argent
Agency Websites: Who’s Your Target Audience?
This post is by Stephan Argent - a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 With laptops open and a lively discussion underway last week, a client asked me where to look on an agency website for the information … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing
Tagged agency client list, agency search consultant, agency selection, agency websites, areas of expertise, digital agencies, marketing first forum, stephan argent, target audience
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10 reasons why marketers need to ‘dislike’ Facebook
This post is by Stephan Argent - a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 As a marketer, do you ‘like’ Facebook? Or do you ‘dislike’ Facebook? In the Facebook world, you do not really have a choice. You … Continue reading
Why Digital Marketing should replace KPIs with EPIs
This is a guest post by Stephan Argent - a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Marketers have long shared their Key Performance Indicators (KPIs) with their agencies as a measure that helps define direction and success in … Continue reading
Posted in agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, social media & digital marketing, strategic management
Tagged Digital Marketing, digital metrics, digital properties, engagement, influence, key performance indicators, kpis, marketing first forum, performance, stephan argent
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Why the right digital agency is essential (and urgent)
This is a guest post by Stephan Argent - a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I read two completely unconnected articles yesterday that inadvertently proved each other right in theory and in practice, around the need for … Continue reading
Posted in agency search & selection, agency solutions, data & direct marketing, interesting observations, social media & digital marketing, strategic management
Tagged agency search, agency selection, agency solutions, digital agency, Digital Marketing, digital strategy, marketing first forum, stephan argent, strategic management, strategic marketing management
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238 million reasons to get digital agency search and selection right
This is a guest post by Stephan Argent - a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 While its common practice to put considerable effort into finding the right brand agency, digital agency search doesn’t always get put through … Continue reading
Posted in agency search & selection, agency solutions, interesting observations, social media & digital marketing
Tagged agency selection, brand agency, digital agency search, digital search, marketing first forum, SEO, social media management, social media policies, stephan argent, video asset management
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10 reasons you may need to re-evaluate your agency relationship
This is a guest post by Marketing FIRST Forum, the global consulting collective co-founded by
Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, marketing procurement, strategic management
Tagged agency evaluation, agency relationship, agency review, agency solutions, marketing first forum, marketing procurement, stephan argent, strategic management, supplier relationship management, TrinityP3
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Tips for a successful agency search process
This is a guest post by Marketing FIRST Forum, the global consulting collective co-founded by
Posted in agency search & selection, interesting observations, marketing procurement, strategic management
Tagged agency search, agency search consultant, agency selection, client agency relationships, creative agency, marketing procurement, pitch management, pitch process, stephan argent, strategic management, TrinityP3
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Why Every Pitch is a Digital Pitch
This is a guest post by Stephan Argent - a member of the TrinityP3 Here’s something to consider next time you’re out looking for a new agency – particularly if your company splits its brand and digital assignments among different agencies: Every … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement, social media & digital marketing
Tagged agency search, agency solutions, Collaboration, Digital Marketing, digital pitch, marketing first forum, marketing procurement, pitch process, stephan argent, TrinityP3
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Tips on how to bridge the digital advertising divide
This is a guest post by Stephan Argent - a member of the TrinityP3 When it comes to digital and “traditional” media, clients and agencies seem to have come to a chasm that can best be described as a “Digital Divide”. It’s … Continue reading
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