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Author Archives: Stephan Argent

About Stephan Argent

Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of The Argedia Group, helping clients find “agencies for the digital age.” Visit Argedia here

The good, bad, bizarre and unknown of Mergers and Acquisitions

This article was originally posted by Stephan Argent on the Argedia Group website. Stephan Argent is the CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3. So Apple just inked its acquisition of Beats Electronics for a whopping $3 billion. … Continue reading

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10 questions to consider when you are searching for a new agency

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Thinking of searching for a new agency? Well, think on this for a minute: If you’ve ever bought a house, … Continue reading

Posted in agency search & selection, agency solutions, marketing procurement | Leave a comment

Defining best practice in agency search and selection

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to defining best practice in agency search, I’m often asked to talk about what constitutes best practice … Continue reading

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10 ways to bridge the marketing procurement gap

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I’m increasingly asked to work with procurement when undertaking an agency search – either to work on the search itself, … Continue reading

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When it comes to media there are a lot of elephants in the room

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’re in any way associated with the marketing business, you’ve likely been aware of the unprecedented shift in the … Continue reading

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Improving agency performance is easier than you think

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 It’s a familiar question at an industry event or cocktail party – “what do you do?” For me, it’s not … Continue reading

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10 ways to debunk the digital agency pitch

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 One of the chief reasons I’m called in to help with an agency search is around digital. While marketer digital … Continue reading

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How to get great insights on your incumbent agency

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Ever wondered how your incumbent agency is really doing or what areas you should be focusing on to help improve … Continue reading

Posted in agency remuneration / compensation, agency search & selection, Evalu8ing - Relationship Performance Monitoring, marketing procurement, strategic management | Comments Off

10 Ways For Marketers To Avoid Agency Sticker Shock

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever been faced with sticker shock or seemingly pricey invoices from your agency, then this post is for … Continue reading

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10 brands that have successfully reinvented themselves

This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I’m always inspired when I travel – something to do with that feeling of detachment when the aircraft door closes … Continue reading

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