Global Marketing
Management Consultants
Global Marketing
Management Consultants
Global Marketing
Management Consultants

Warming the planet while saving the whale

Page Views

While the Federal Government’s hefty carbon trading legislation is hurriedly being carried through the houses of parliament we should all stop and ask the big question:

What effect is it going to have on the life-blood of the nation – advertising?

Well advertising agency executives can all continue to sleep soundly on their futons.

The carbon trading schemes will desperately need their marketing and creative prowess. And Green is the new killer app in our strategic armoury (just watch out for the boys and girls from the ACCC if you tend to wash you greens too rigorously).

So they can continue to run those award-winning ads to ‘save the whale’ while at the same time not paying a price for slowing boiling them alive with the CO2 they emit in the process.

Want more articles like this? Subscribe to our newsletter:

Fill out my online form.

Christopher Sewell is a TrinityP3 Business Director specializing in helping companies understand the environmental impact of their marketing spend. He is also the CEO of The Gaia Partnership who is building an on-line application ‘CO2counter’ to measure carbon emissions in all forms of marketing communications. Read his full bio here

We're Listening

Have something to say about this article?
Share it with us on Twitter, Facebook or LinkedIn