The good, the bad and the ugly – Adforum Day 2

NEW YORK: Today (6 October New York time) was the good, the big, the bad and the ugly at the AdForum CEO summit.

Presentations with Ogilvy, BBDO, Leo Burnett, Dentsu, 180 LA and Profero. I will let you decide which is which.

The fact is that while the industry change is being driven by technology it is not the bigger agencies that are being left behind. Investment and focus on technology and people seems even the bigger agencies expanding their game beyond television.

Of course, it is easy to cherry pick the case studies to support the rhetoric about their response to client demands. But that would be the cynical response to seeing 11 credential presentations in two days.

Having said that, some things stay the same. Creativity is central, the focus, all pervasive. The work, the executions, the ideas and the concept is king, no matter where it originates. Accountability, ROI and performance drives everything.

We may be global but we act seemlessly as one team. Totally integrated to what you need or we will collaborate with others.

It is good to see that the more things change the more they sometimes stay the same.

Story by: Darren Woolley

Adnews

07 October 2009

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About Darren Woolley

Darren is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum and Author. He is also a Past-Chair of the Australian Marketing Institute, Ex-Medical Scientist and Ex-Creative Director. And in his spare time he sleeps. Darren's Bio Here Email: darren@trinityp3.com
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