One of the issues with any specialist area is the use of jargon and lingo that acts as a barrier and excludes people from participating in the category.
About a year ago I was presenting a report on the SEO process (Search Engine Optimisation) of one of our financial services clients and after an hour of discussing the results the General Executive, Marketing asked me “What is SEO again?”
So if you are interested in demystifying the jargon and learning more on Social Media then here are some good starting points:
The Social Media Guide
Let me know if you know of any that are better than these.