Global Marketing
Management Consultants
Global Marketing
Management Consultants
Global Marketing
Management Consultants

The 12 new data points of Christmas

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment.

Well, as 2012 draws to a close, let’s doff our cap and tip our lid to the data analysts amongst us. The ones that sliced and diced on demand, pivoted on tables for days, and delved deeper into Big Data than ever before.

With over 2.4b people now using the internet there’s a massive digital footprint being left behind. No matter what your religious persuasion, if you’re a marketer today, then there’s one common religion, DATA. Let’s celebrate with the 12 new data points of Christmas.

Christmas datatree

On the first day of Christmas my true analyst presented to me, a part of the Big Data ridge in our tangled CRM tree.

On the second day of Christmas my true analyst presented to me, 2 purple gloves, to handle the new data reports and insights very carefully.

On the third day of Christmas my true analyst presented to me, 3 french pens, to clearly define the core objectives of data marketing activity.

On the fourth day of Christmas my true analyst flew over to see me, calling four more times most excitedly.

On the fifth day of Christmas, my true analyst presented to me, 5 golden insights that our business could action quite quickly.

On the sixth day of Christmas my true analyst layed it out for me, 6 test results that made us all look like geese embarrassingly.

However on the seventh day of Christmas my true analyst swanned over to me, and said it was early days and statistically the results are now swimming 7 times more effectively.

On the eighth day of Christmas my true analyst made for me, an 8:1 ROI dashboard outlining that we were now milking the market leadingly.

On the ninth day of Christmas my true analyst joined with me, and 9 other lady managers dancing to Jay-Z.

On the tenth day of Christmas my true analyst presented to me, 10 lordly customers advocating our business in their social media activity.

On the eleventh day of Christmas my true analyst presented to me, 11 stable e-commerce pipes a piping data into our warehouse without being in a frenzy.

On the twelth day of Christmas my true analyst finally sat with me, stating our data driven marketing sounded like a dozen drummers drumming perfectly.

I hope you enjoyed this little interpretation and sang it out loud and proud. And remember, if you didn’t harness the power of your business and customer data this year, then as Warren Miller says, “you’ll be another year older when you do”.

Here’s to an even bigger 2013.

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    Anton is one of Australian's leading customer engagement consultants. With an eye for discovering greater marketing value and a love for listening to what customers are really saying about a brand. Anton has helped take global and local businesses including Microsoft, Nestlé, P&G, Gloria Jean's, Foxtel and American Express amongst others to the next level. Check out Anton's full bio here

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