CMOs – Solve these 5 key business problems in five days

Share123 Tweet +110 Share11Shares 144This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex … Continue reading

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2015 media will be a year of tools, technology and transformation

Share139 Tweet +110 Share11Shares 160This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Are marketers really as agency promiscuous as the Pitcher App infers?

Share51 Tweet +18 Share7Shares 66This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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4 thoughts on advertiser / agency relationships – Colgate-Palmolive and GPY&R

Share75 Tweet +19 Share6Shares 90This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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How to improve your pitch in 2015

Share124 Tweet +19 Share16Shares 149This post is by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 After another year of hefty account reviews, Tom Denford, Joint Chief Executive of ID Comms, … Continue reading

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How an inbound marketing strategy can double your revenue (with full strategy)

Share297 Tweet2 +111 Share17Shares 327This post is by Mike Morgan, Founder and Director of High Profile Enterprises and Content Director for TrinityP3. Mike has been collaborating with TrinityP3 on a Content Marketing, SEO and Social Media strategy since early 2011. In late 2010 Darren … Continue reading

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TrinityP3 turns 15 with the top 15 marketing management posts of all time

Share71 Tweet +117 Share84Shares 172On January 14, 2000 we opened for business in Southbank Boulevard, Southbank, Melbourne opposite CUB. Today celebrates 15 years in operation and today we have offices in Sydney, South Melbourne, Hong Kong, Singapore and Auckland. But … Continue reading

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5 key management challenges for the CMO in 2015

Share149 Tweet +112 Share11Shares 172This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 My advisory role in marketing provides a unique vantage point to be able to talk to … Continue reading

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4 thoughts on advertiser / agency relationships – Luxottica and SapientNitro

Share126 Tweet +18 Share9Shares 143This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Grow up! Marketing procurement should not be put in a box

Share79 Tweet +18 Share11Shares 98This post is by Nathan Hodges, TrinityP3‘s General Manager. Nathan applies his knowledge and creativity to the specific challenges of marketing management, with a particular focus on team dynamics and behavioural change. Everyone loves a quotable quote. And there’s … Continue reading

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