Anita Zanesco on Marketer and Agency Relationship – Episode 28

In this episode Darren Woolley is joined by the TrinityP3 marketing and agency relationship consultant, Anita Zanesco.

We discuss:

  • What makes great relationships between marketers and their agencies?
  • Marketers are often complaining about agencies not collaborating, so what can marketers do about it?
  • Isn’t a great relationship only one component of what it takes to build high performing agency team?
  • Where is the value in a marketer bringing in an independent consultant to help manage these relationships?
  • What advice in a marketer bringing in an independent consultant to help manage these relationships?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.