In this episode Darren Woolley is joined by the TrinityP3 marketing and agency relationship consultant, Anita Zanesco.
We discuss:
- What makes great relationships between marketers and their agencies?
- Marketers are often complaining about agencies not collaborating, so what can marketers do about it?
- Isn’t a great relationship only one component of what it takes to build high performing agency team?
- Where is the value in a marketer bringing in an independent consultant to help manage these relationships?
- What advice in a marketer bringing in an independent consultant to help manage these relationships?
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.
