Global Marketing
Management Consultants

Author: Alastair Herbert

About Alastair Herbert

Alastair Herbert is a former FTSE 100 marketing director and founder of Linguabrand. Linguabrand analyses the psychology of brand communications for clients like ANZ, Cadbury’s and HCF.

The Simple Question at the Heart of Brand Differentiation and why too few marketers are asking it

January 25, 2021

One simple question lies at the heart of marketing strategy and communications. You can’t optimise brand differentiation without knowing the answer...

Author: Alastair Herbert

About Alastair Herbert

The Simple Question at the Heart of Brand Differentiation and why too few marketers are asking it

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It’s time for the definition of ‘Advertising’ to evolve

Have you thought through your Pitch approach and what’s needed to make a more informed decision?

Managing Marketing: The Path from Trade Journalist to Global Head of Marketing

Author: Alastair Herbert

About Alastair Herbert

The Simple Question at the Heart of Brand Differentiation and why too few marketers are asking it

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

It’s time for the definition of ‘Advertising’ to evolve

Have you thought through your Pitch approach and what’s needed to make a more informed decision?

Managing Marketing: The Path from Trade Journalist to Global Head of Marketing

How a new CMO can make themselves a champion in the first 90 days on the job