Author: Alastair Herbert

About Alastair Herbert

Alastair Herbert is a former FTSE 100 marketing director and founder of Linguabrand. Linguabrand analyses the psychology of brand communications for clients like ANZ, Cadbury’s and HCF.

The Simple Question at the Heart of Brand Differentiation and why too few marketers are asking it

January 25, 2021

One simple question lies at the heart of marketing strategy and communications. You can’t optimise brand differentiation without knowing the answer...

Author: Alastair Herbert

About Alastair Herbert

The Simple Question at the Heart of Brand Differentiation and why too few marketers are asking it

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