Why everyone loses a creative pitch. Even clients.
Take a look at some research on the creative pitch. It sheds new light on the real impact of a process that feels like a leftover from a previous century.
Barrie Seppings is the Director of Strategy at Gameplan, a Brand Strategy consultancy that helps get everyone on the same page, literally. He has over 25 years experience as a Writer, Creative Director and Strategist in agencies and production companies in Australia and South-East Asia.
Take a look at some research on the creative pitch. It sheds new light on the real impact of a process that feels like a leftover from a previous century.