TrinityP3 logo

Author Archives: Beate Duesterwald

About Beate Duesterwald

As a Senior Consultant at TrinityP3, Beate has wide ranging knowledge in digital marketing & strategy. Her passion for customer experience and data-driven decision making assists businesses in delivering on their marketing objectives.

How Neuromarketing provides richer insights into the customer journey

Companies that leverage information and insights relevant to their business objectives can learn a lot about their audience’s preferences and behaviours. By analysing your audience’s subconscious mind, that is, to understand the ‘reasons why’, you can learn much more about your audiences than if you only investigate the ‘how’ and ‘what’. According to the latest neuroscience research, up to 95% of our decision making happens in the non-conscious, limbic mind. So, how can you tap into your audience’s subconscious mind? Continue reading

Posted in customer relationship management, data & direct marketing, industry news & trends | Comments Off on How Neuromarketing provides richer insights into the customer journey

Useful tools for marketers borrowed from CX/UX disciplines

Share112 Tweet +12 ShareShares 114This post is by Beate Duesterwald, Senior Consultant at TrinityP3. Beate has over 18 years experience in helping clients to translate their business objectives into compelling digital marketing strategies. From marketing funnel to customer decision journey I … Continue reading

Posted in customer relationship management, social media & digital marketing | Comments Off on Useful tools for marketers borrowed from CX/UX disciplines