TrinityP3 logo

Author Archives: Bec Brideson

About Bec Brideson

Bec Brideson is the Founder and Executive Creative Director of Venus Communications. The change to traditional agency thinking was the basis for the birth of Venus specialisation in marketing to women. Venus is a full-service comms agency delivering strategy, media and creative across all digital and traditional platforms. Visit Venus Communications here:

Marketing to women: 4 burning questions to ask your agency

In case you missed the last decade, women control over 80% of discretionary spending and are the world’s fastest growing consumer economy. Last year they were predicted to be worth $28 billion dollars. So, is your agency really connecting with the largest, wealthiest target in the world? Continue reading

Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement | Comments Off on Marketing to women: 4 burning questions to ask your agency