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Author Archives: Denise Shrivell

About Denise Shrivell

Denise Shrivell has been actively involved in the advertising, media & publishing industry in Australia & overseas for almost 30 years. She now runs Mediascope - an independent central portal for marketers, agencies & media helping them find relevant opportunities & up-to-date information in a highly fragmented, complex & fast evolving advertising & media landscape.

State of the Media Session at Mumbrella360 2014 in Sydney

Share44 Tweet +13 ShareShares 47This post is by Denise Shrivell, Founder of MediaScope which offers a growing range of resources & services for marketers, agencies, media owners and advertising sales specialists. The second State of the Media survey results will be presented … Continue reading

Posted in agency remuneration / compensation, agency solutions, industry news & trends, media planning & buying, return on investment | Comments Off on State of the Media Session at Mumbrella360 2014 in Sydney

Insights from the State of the Media industry survey

Share55 Tweet +15 Share4Shares 64This post is by Denise Shrivell, Founder of MediaScope which offers a growing range of resources & services for marketers, agencies, media owners and advertising sales specialists. Just after Mumbrella360 last year I first met Darren Woolley … Continue reading

Posted in agency solutions, industry news & trends, interesting observations, marketing process optimisation, media planning & buying, strategic management | Tagged , , , , , , , , | Comments Off on Insights from the State of the Media industry survey