As a thoroughbred marketer, Dennis Flad is a well-recognised expert in strategic brand, product and service management. He is managing partner at Prospire and has also been the head of the TrinityP3 Prospire EMEA Joint-Venture since 2019. Dennis led and advised service providers and product and marketing teams for many years.
The pandemic shows us again how quickly economic crises hit us. Now it is important to invest the reduced marketing budget in the right measures. But how?
Marketing managers must adapt their strategies with less budget. Like David, they must defeat the great Covid with a surgical throw of accuracy. But how?
A brand is a promise of an experience. In this digital and omnipresent world, brand-oriented corporate behavior is more important than ever. Find out why.