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Author Archives: Fergus Stoddart

About Fergus Stoddart

Fergus Stoddart is Managing Partner and Commercial Director of Edge, Australia's leading independent content agency. He's co-author of ADMA’s Content Marketing whitepaper, a regular speaker at industry events on content marketing and a thought leader on the dynamic changes that are sweeping through this dynamic industry.

Top 10 things to look for when choosing a content marketing agency

Everyone says they can do content nowadays. Creative agencies have built out content arms, PR agencies are now “content marketing” agencies and most companies are looking to bring the skill in house. So which way to go? If you are ambitious about brand publishing and are looking at specialism around content and social, here’s how to find the right agency for you. Continue reading

Posted in agency search & selection, agency solutions, social media & digital marketing | Comments Off on Top 10 things to look for when choosing a content marketing agency