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Author: George Pesutto

About George Pesutto

George Pesutto is Founder Director of Global Media Solutions Group Pty Ltd. He has worked in the media and advertising industry for over 26 years including senior positions with News Ltd, Fairfax and Time Inc. As GM, he headed Roy Morgan Research’s Media and Communications division before beginning to work with marketers, their agencies and media on international campaigns and niche Australian markets and in particular CALD.

Multi Market Advertising: Fish in the big pond

June 13, 2016

With globalisation accelerating, how do we tap lucrative new markets in any region around the world with confidence? How do we handle multi-markets?

Author: George Pesutto

About George Pesutto

Multi Market Advertising: Fish in the big pond

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Managing Marketing: Making PR and Advertising Work Across the Globe

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Author: George Pesutto

About George Pesutto

Multi Market Advertising: Fish in the big pond

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Managing Marketing: Making PR and Advertising Work Across the Globe

When advertising agency people jump the fence to the advertiser side

Why agencies need to be as choosy about the clients they pitch or pass on

Managing Marketing: Reaching Your Audience With Precision Media