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Author Archives: Justin Ricketts

About Justin Ricketts

I am currently privileged to be CEO of an amazing company, with a bunch of incredibly talented and passionate people all striving to deliver ideas that get talked about - not in the trade press, but in the real world. Ideas that make a difference to people's lives. I have 20 years of experience in non-traditional marketing with specialist skills across sponsorship, content and event marketing, talent negotiations, and sports marketing.

The paradox of TVC production costs

With the odd exception, it takes a great deal of talent to ensure that content is seen, shared and talked about. Whether we’re considering feature movies, television dramas, reality TV shows, TVC’s, branded content, native advertising (I hate that term) or any other form of content – there is a craft skill behind each medium that is often under-valued and it’s often only when you look at content that has failed to engage an audience that this craft can truly be appreciated. Continue reading

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