TrinityP3 logo

Author Archives: Kathy Hatzis

About Kathy Hatzis

Kathy Hatzis has led consumer and brand marketing for major advertisers, most recently as Head of Retail Marketing at ANZ Bank and in Head of Marketing roles at Westpac, St.George and Optus. At TrinityP3, she specialises in driving marketing effectiveness & efficiencies with digital, creative, media, research and PR agency partnerships for CMOs and their leadership teams. Read Kathy's full bio here

How to manage organisational change in marketing

Share41 Tweet +11 ShareShares 42This post is by Kathy Hatzis, Client Business Director at TrinityP3. Kathy specialises in delivering maximum marketing efficiencies & effectiveness for CMOs and their leadership teams.  Business transformation. We’re all going through it. Many value chains have been … Continue reading

Posted in agency solutions, industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management | Tagged , , , , , , , | Comments Off on How to manage organisational change in marketing

What Marketing 3.0 means for 2014: Follow, faster, further

Share45 Tweet +11 ShareShares 46This post is by Kathy Hatzis, Client Business Director at TrinityP3. Kathy specialises in delivering maximum marketing efficiencies & effectiveness for CMOs and their leadership teams.  As Mad Men sat around their boardroom table, drinking scotch … Continue reading

Posted in agency search & selection, agency solutions, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, media planning & buying, return on investment, social media & digital marketing, strategic management | Tagged , , , , , , , , | Comments Off on What Marketing 3.0 means for 2014: Follow, faster, further