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Author Archives: Lara Sinclair

About Lara Sinclair

Lara Sinclair is head of content for Marketing Performance company Simple. She is a former marketing writer for The Australian, a contributor to The Wall Street Journal and Mad.co.uk. She was previously editor of marketing and advertising magazine B&T where she won a Bell Award for business publishing. She writes about marketing and technology.

Agile marketing: The promise and the reality

t’s been more than five years since brands first started talking about agile marketing, appropriating the Agile principles used for software development and applying them to the creation of marketing campaigns.
So since 2016 is the Year of the Monkey, according to the Chinese calendar, perhaps it’s time to assess how it’s being applied in reality and whether brands are actually becoming more agile. Continue reading

Posted in industry news & trends, interesting observations, marketing process optimisation |