Agile marketing: The promise and the reality
It’s been more than five years since brands first started talking about agile marketing, Perhaps it’s time to assess how it’s being applied in reality.
Lara Sinclair is head of content for Marketing Performance company Simple. She is a former marketing writer for The Australian, a contributor to The Wall Street Journal and Mad.co.uk. She was previously editor of marketing and advertising magazine B&T where she won a Bell Award for business publishing. She writes about marketing and technology.
It’s been more than five years since brands first started talking about agile marketing, Perhaps it’s time to assess how it’s being applied in reality.