The good, the bad and the ugly of real-time bidding
Few people are neutral when it comes to programmatic buying and real-time bidding (RTB). Here are the good, the bad and the ugly of the new trading system.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Michael Smith
Navigating the murky media waters of RTB, DSPs, DMPs and ATDs
Important considerations to help you navigate the complex but valuable eco-systems of digital media trading, RTB, DSPs, DMPs and ATDs.