Author: Michael Smith

About Michael Smith

With an unparalleled digital knowledge and experience across both the public and private sectors, Michael is one of the UK’s digital veterans. Michael is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms

The good, the bad and the ugly of real-time bidding

December 2, 2013

Few people are neutral when it comes to programmatic buying and real-time bidding (RTB). Here are the good, the bad and the ugly of the new trading system.

Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

April 19, 2013

Important considerations to help you navigate the complex but valuable eco-systems of digital media trading, RTB, DSPs, DMPs and ATDs.

Author: Michael Smith

About Michael Smith

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Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic

The environmental impacts of in-store advertising

Five things agencies and marketing don’t know about marketing procurement, but should

Author: Michael Smith

About Michael Smith

The good, the bad and the ugly of real-time bidding

Navigating the murky media waters of RTB, DSPs, DMPs and ATDs

SERVICES

COMPANY

SOLUTIONS

RESOURCES

Stay Connected

RECENT BLOG POSTS

Why the buying exercise is flawed in a media pitch, especially during the COVID-19 pandemic

Managing Marketing: The Challenges of Managing a Modern Media Agency

The environmental impacts of in-store advertising

Five things agencies and marketing don’t know about marketing procurement, but should