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Author Archives: Michael Smith
About Michael Smith
With an unparalleled digital knowledge and experience across both the public and private sectors, Michael is one of the UK’s digital veterans. Michael is Managing Partner and Digital Director of Media and Communications consultancy, ID CommsThe good, the bad and the ugly of real-time bidding
Share37 Tweet +15 ShareShares 42This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms – a Marketing First Forum partner. It’s fair to say that … Continue reading →
Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, media planning & buying, return on investment, social media & digital marketing
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Tagged data led trading, data ownership, media buying, media investments, programmatic buying, real time bidding, RTB, trading desks
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Comments Off on The good, the bad and the ugly of real-time bidding
Navigating the murky media waters of RTB, DSPs, DMPs and ATDs
Share41 Tweet1 +11 ShareShares 43This post is by Michael Smith. Michael is one of the UK’s digital veterans and is Managing Partner and Digital Director of Media and Communications consultancy, ID Comms Digital media trading used to be simple. There was a … Continue reading →
Posted in agency remuneration / compensation, agency solutions, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, mobile marketing, return on investment, social media & digital marketing
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Tagged ad exchanges, agency trading desks, automated buying, data management platforms, demand side platforms, digital media trading, media agencies, michael smith, real time bidding
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Comments Off on Navigating the murky media waters of RTB, DSPs, DMPs and ATDs
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