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Author Archives: Paul Duxbury
Insights from the WFA Global Marketer Conference 2013
Share15 Tweet +12 ShareShares 17This post is by Paul Duxbury, a Director of SPIRE Worldwide, a London-based marketing capability consultancy. SPIRE partner with the World Federation of Advertisers in providing the Effectiveness and Efficiency Diagnostic Tool. This week I was lucky enough … Continue reading
Posted in industry news & trends, interesting observations, marketing process optimisation, social media & digital marketing, strategic management
Tagged advertising spend, behavioural economics, Collaboration, emocampaign, global marketer conference, marketing budget, marketing with purpose, paul duxbury, wfa, world federation of advertisers
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