A great pitch has hallmarks – not scratch marks
The pitch process may vary depending on what business you’re in, but here are five hallmarks that can really help set your process apart.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Stephan Argent
The art, science and importance of evaluating your agency’s creative output
A clear, effective, unbiased evaluation of your agency’s creative product is an essential duty that must be performed by every client. Are you doing it?
Why you are wasting everyone’s time getting billed by the hour
If you’re still being billed by the hour, it is hard to reconcile what you thought you should have paid versus the final bill. Here's what to do about it.
How to evaluate if your corporate sponsorships are really worth it
How can a corporation evaluate how much their sponsorships are really worth? Measuring sponsorship isn’t an exact science so here are some starting points.
Pitch etiquette for clients and agencies
No matter which side of the table you’re on during a pitch process, there are some rules everyone should follow to show courtesy and respect. What are they?
Multiple agencies? Avoid multiple headaches
No matter how adept your agency relationship management skills, chances are multiple agency relationships have caused headaches. Learn how to avoid them.
Can we hold your paycheck for as long as you hold payment to your agencies?
If you’ve got an agency relationship that you’ve engaged, you owe it to them to act with the same responsibility and respect you’d expect back. Read more here.
How to avoid headaches when preparing for an agency search
If you’re thinking about an agency search, here are some questions you should get your head around before you start. They will prevent the inevitable headache.
Where RFI & RFP often fail to deliver results
There is a growing call for a more effective approach to finding agencies for marketer needs. And many would applaud the end of the RFI and RFP. Learn more here:
How to Avoid The Biggest Client / Agency Relationship Killers
Aside from corporate governance, realignment or conflict, here are our observations on the top ten client / relationship killers – and how to avoid them:
Why Squeezing More From Your Agency Can Be A Really Bad Idea
Are you a marketer that wants to squeeze more from your agency? Do you feel like they should be doing more? Delivering better results? Then read on.
How To Manage The Politics of Agency Search
Politics may be impacting your Agency Search process even if you are not aware of it. Find out some of the signs and how you can better manage this here:
We’re Like Collaborating, Right?
Collaboration can be extremely powerful if applied correctly, but can be a boat anchor to progress if used incorrectly. Learn more about it here.
How Ready Are You For Agency Pay For Performance?
If pay for performance is something you’re contemplating now or in future agreements, consider whether your organisation is really ready by reading this.
Who’s In Charge? Marketing or Procurement?
Here are ten approaches worth considering when marketing and procurement teams need to work seamlessly to achieve the best value for their organisations: