What irritates advertisers (and their agencies) most?
If you’ve had your home renovated you know how frustrating it can be. The same underlying issues often irritate both marketers and agencies, what are they?
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Stephan Argent
Why not listening to your agency wastes time and money
Do you always listen to your agency when they present, provide strategic counsel or make recommendations to your business? If not, is it for these reasons..
Marketing is complicated enough but your agency search shouldn’t be
So whether you’ve already started, are about to start or are still mulling on how to tackle your next agency search, here are some questions that will help:
Do you need a search consultant? Or are you planning to go it alone?
If you answer “yes” to any of these questions, you stand a much better chance of choosing the right agency – faster – if you use an agency search consultant
Beware shiny object syndrome when you pitch your business
In a pitch situation, shiny object syndrome ideas have short life-spans and once executed the cracks begin to emerge. Here's how to guard against them.
Why being a bad client can cost you dearly
The tougher the marketer pushes, the tougher agencies have to be. Beat your agency over the head hard enough or too often, and here’s what can happen:
Ten biggest mistakes made during an agency search
What are the most common pitfalls made by marketers when preparing for and conducting an agency search? Here are ten of the biggest ones.
Want real answers from your agency? Ask these real questions during the pitch
We’re often asked by clients to talk through some ‘big-picture’ questions before heading into a pitch. Here's a few that may provoke some revealing answers.
Want better ideas? Stop killing your agency’s ideas at birth
Has someone come to you with a novel idea that you’ve shut down too quickly? Here are some do’s and don’ts that may help with responsible experimentation
Want great work from your agency? Then be a great client
Here’s a perspective on how marketers can help their teams become better clients and foster stronger client / agency working relationships. Take a look.
What to ask in an agency pitch to make sure the chemistry is right
Whether you’re conducting formal chemistry sessions or just asking questions throughout your agency search process, here are ten questions that can help.
How to Create the Perfect Agency Pitch Scorecard
If developed properly, scorecards can serve as invaluable tools in a search process but they need to be carefully developed. Here are 6 key principles.
Is solving client / agency disconnects better than putting more lipstick on the pig?
When it comes to agency relationship management, disconnects between marketers and agencies can be extremely costly . Here's how you can address them.
Beyond the agency rate card: A menu of choice
The agency rate card is just one metric that marketers should be thinking about when negotiating their agency contracts. Here’s a menu of things to look at.
How to ditch the RFP on your next project
How do you find a project-based solution without having to undertake a complex RFP process? Here are a few thoughts for marketers on assigning project work.