Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
A clear, effective, unbiased evaluation of your agency’s creative product is an essential duty that must be performed by every client. Are you doing it?
If you’re still being billed by the hour, it is hard to reconcile what you thought you should have paid versus the final bill. Here's what to do about it.
How can a corporation evaluate how much their sponsorships are really worth? Measuring sponsorship isn’t an exact science so here are some starting points.
If you’ve got an agency relationship that you’ve engaged, you owe it to them to act with the same responsibility and respect you’d expect back. Read more here.
If you’re thinking about an agency search, here are some questions you should get your head around before you start. They will prevent the inevitable headache.
There is a growing call for a more effective approach to finding agencies for marketer needs. And many would applaud the end of the RFI and RFP. Learn more here:
Aside from corporate governance, realignment or conflict, here are our observations on the top ten client / relationship killers – and how to avoid them:
Are you a marketer that wants to squeeze more from your agency? Do you feel like they should be doing more? Delivering better results? Then read on.
If pay for performance is something you’re contemplating now or in future agreements, consider whether your organisation is really ready by reading this.