Why agencies need to be as choosy about the clients they pitch or pass on
So, pitch or pass? Or just buyer beware? Get a reality check on the adrenaline of pitching new business and find out why agencies should be choosier.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Stephan Argent
Early warning signs your pitch will go sideways
Whether you’re an agency contemplating a response, or a client fearing a luke-warm response, here are some signs that should have you re-evaluating.
The most important things to look for in a pitch
While soft skills are different for all marketers, here are eight of the most common attributes that we’ve seen make the difference in an agency pitch.
Why the type of agency you need depends on the kind of marketer you are
When asked by marketers what kind of agency relationships might work best, we encourage clients to ask fundamental questions of themselves. Find them here.
What CMOs really need in this uncertain world
What should CMOs be expecting from their agencies in the current pressure cooker environment? Here are five things that could make a difference:
How to reduce the risks associated with your agency search
To avoid the inevitable collapse of an ill-conceived pitch process, here are some key questions to ask to set yourself and your organisation up for success:
How to reconnect with your agency without pitching them
Disconnects between marketers and agencies can be extremely damaging – potentially costing both parties millions. Learn to reconnect without pitching here.
How passionate are your marketing teams and agencies about your business?
When it comes to marketers and agencies, what qualities exude passion for our customers, our clients and our followers? Here are a few that might resonate:
Why telling it like it is your best strategy
If the truth can go over well, why are so many marketers and agencies so uncomfortable with telling it like it is? If this is you, read these tips now.
A misguided response to advertising’s long-standing pitch problem
The ICA launched its Pitch Watchdog two years ago and has questioned pitch processes from a range of companies. Learn how their approach has been misguided.
What irritates advertisers (and their agencies) most?
If you’ve had your home renovated you know how frustrating it can be. The same underlying issues often irritate both marketers and agencies, what are they?
Why not listening to your agency wastes time and money
Do you always listen to your agency when they present, provide strategic counsel or make recommendations to your business? If not, is it for these reasons..
Marketing is complicated enough but your agency search shouldn’t be
So whether you’ve already started, are about to start or are still mulling on how to tackle your next agency search, here are some questions that will help:
Do you need a search consultant? Or are you planning to go it alone?
If you answer “yes” to any of these questions, you stand a much better chance of choosing the right agency – faster – if you use an agency search consultant
Beware shiny object syndrome when you pitch your business
In a pitch situation, shiny object syndrome ideas have short life-spans and once executed the cracks begin to emerge. Here's how to guard against them.