Ten biggest mistakes made during an agency search
What are the most common pitfalls made by marketers when preparing for and conducting an agency search? Here are ten of the biggest ones.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Stephan Argent
Want real answers from your agency? Ask these real questions during the pitch
We’re often asked by clients to talk through some ‘big-picture’ questions before heading into a pitch. Here's a few that may provoke some revealing answers.
Want better ideas? Stop killing your agency’s ideas at birth
Has someone come to you with a novel idea that you’ve shut down too quickly? Here are some do’s and don’ts that may help with responsible experimentation
Want great work from your agency? Then be a great client
Here’s a perspective on how marketers can help their teams become better clients and foster stronger client / agency working relationships. Take a look.
What to ask in an agency pitch to make sure the chemistry is right
Whether you’re conducting formal chemistry sessions or just asking questions throughout your agency search process, here are ten questions that can help.
How to Create the Perfect Agency Pitch Scorecard
If developed properly, scorecards can serve as invaluable tools in a search process but they need to be carefully developed. Here are 6 key principles.
Is solving client / agency disconnects better than putting more lipstick on the pig?
When it comes to agency relationship management, disconnects between marketers and agencies can be extremely costly . Here's how you can address them.
Beyond the agency rate card: A menu of choice
The agency rate card is just one metric that marketers should be thinking about when negotiating their agency contracts. Here’s a menu of things to look at.
How to ditch the RFP on your next project
How do you find a project-based solution without having to undertake a complex RFP process? Here are a few thoughts for marketers on assigning project work.
What marketers should be asking their incumbent agencies
Whether or not you’re contemplating an agency search, here are five questions worth asking your agency. They can be quite revealing.
A great pitch has hallmarks – not scratch marks
The pitch process may vary depending on what business you’re in, but here are five hallmarks that can really help set your process apart.
The art, science and importance of evaluating your agency’s creative output
A clear, effective, unbiased evaluation of your agency’s creative product is an essential duty that must be performed by every client. Are you doing it?
Why you are wasting everyone’s time getting billed by the hour
If you’re still being billed by the hour, it is hard to reconcile what you thought you should have paid versus the final bill. Here's what to do about it.
How to evaluate if your corporate sponsorships are really worth it
How can a corporation evaluate how much their sponsorships are really worth? Measuring sponsorship isn’t an exact science so here are some starting points.
Pitch etiquette for clients and agencies
No matter which side of the table you’re on during a pitch process, there are some rules everyone should follow to show courtesy and respect. What are they?