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Author Archives: Stephan Argent
10 Key Chemistry Questions To Ask During An Agency Search
During most agency searches, considerable emphasis is placed on the functional capabilities of the agencies you’re evaluating: Size, scope, and capabilities, balanced against strategic and / or creative proof points – all weighed against an acceptable financial model. But just like any interview process, marketers should dig deeper to find out if the chemistry between prospective agency(s) and their marketing teams is strong enough to stand the test of time. An agency that looks good on paper or appears to tick all the proverbial boxes, may end up being a disaster if client facing agency resources and marketing teams don’t actually like each other. Continue reading
Posted in agency search & selection, agency solutions, marketing process optimisation
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Why a well managed Agency search is more critical than ever
Share55 Tweet +18 Share13Shares 76This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 If you’ve ever undertaken your own agency search, you know they can be disruptive, costly and … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement
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10 warning signs your Agency relationship is failing
Share114 Tweet +18 Share10Shares 132This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Sometimes the decision to undertake an agency review is clear: International alignment. Competitive conflict. Regional mandates. … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring
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5 key management challenges for the CMO in 2015
Share149 Tweet +112 Share11Shares 172This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 My advisory role in marketing provides a unique vantage point to be able to talk to … Continue reading
Posted in agency remuneration / compensation, agency solutions, data & direct marketing, marketing procurement, social media & digital marketing
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Here comes programmatic creative!
Share72 Tweet +110 Share11Shares 93This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Well, if you just dropped that cup of coffee you were holding, don’t worry – programmatic … Continue reading
Posted in agency search & selection, agency solutions, customer relationship management, social media & digital marketing
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The good, bad, bizarre and unknown of Mergers and Acquisitions
Share72 Tweet +19 Share9Shares 90This article was originally posted by Stephan Argent on the Argedia Group website. Stephan Argent is the CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3. So Apple just inked its acquisition of Beats Electronics for … Continue reading
Posted in industry news & trends, interesting observations
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10 questions to consider when you are searching for a new agency
Share86 Tweet +1 ShareShares 86This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Thinking of searching for a new agency? Well, think on this for a minute: If you’ve … Continue reading
Posted in agency search & selection, agency solutions, marketing procurement
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Defining best practice in agency search and selection
Share89 Tweet +114 Share7Shares 110This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 When it comes to defining best practice in agency search, I’m often asked to talk about … Continue reading
Posted in agency remuneration / compensation, agency search & selection, agency solutions, marketing procurement
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10 ways to bridge the marketing procurement gap
Share48 Tweet +17 Share7Shares 62This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I’m increasingly asked to work with procurement when undertaking an agency search – either to work … Continue reading
Posted in agency search & selection, interesting observations, marketing procurement, strategic management
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