Why the type of agency you need depends on the kind of marketer you are
When asked by marketers what kind of agency relationships might work best, we encourage clients to ask fundamental questions of themselves. Find them here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Stephan Argent
What CMOs really need in this uncertain world
What should CMOs be expecting from their agencies in the current pressure cooker environment? Here are five things that could make a difference:
How to reduce the risks associated with your agency search
To avoid the inevitable collapse of an ill-conceived pitch process, here are some key questions to ask to set yourself and your organisation up for success:
How to reconnect with your agency without pitching them
Disconnects between marketers and agencies can be extremely damaging – potentially costing both parties millions. Learn to reconnect without pitching here.
How passionate are your marketing teams and agencies about your business?
When it comes to marketers and agencies, what qualities exude passion for our customers, our clients and our followers? Here are a few that might resonate:
Why telling it like it is your best strategy
If the truth can go over well, why are so many marketers and agencies so uncomfortable with telling it like it is? If this is you, read these tips now.
A misguided response to advertising’s long-standing pitch problem
The ICA launched its Pitch Watchdog two years ago and has questioned pitch processes from a range of companies. Learn how their approach has been misguided.
What irritates advertisers (and their agencies) most?
If you’ve had your home renovated you know how frustrating it can be. The same underlying issues often irritate both marketers and agencies, what are they?
Why not listening to your agency wastes time and money
Do you always listen to your agency when they present, provide strategic counsel or make recommendations to your business? If not, is it for these reasons..
Marketing is complicated enough but your agency search shouldn’t be
So whether you’ve already started, are about to start or are still mulling on how to tackle your next agency search, here are some questions that will help:
Do you need a search consultant? Or are you planning to go it alone?
If you answer “yes” to any of these questions, you stand a much better chance of choosing the right agency – faster – if you use an agency search consultant
Beware shiny object syndrome when you pitch your business
In a pitch situation, shiny object syndrome ideas have short life-spans and once executed the cracks begin to emerge. Here's how to guard against them.
Why being a bad client can cost you dearly
The tougher the marketer pushes, the tougher agencies have to be. Beat your agency over the head hard enough or too often, and here’s what can happen:
Ten biggest mistakes made during an agency search
What are the most common pitfalls made by marketers when preparing for and conducting an agency search? Here are ten of the biggest ones.
Want real answers from your agency? Ask these real questions during the pitch
We’re often asked by clients to talk through some ‘big-picture’ questions before heading into a pitch. Here's a few that may provoke some revealing answers.