Stephan Argent is a former agency planner from England, and has held senior roles in agencies in both Canada and the United States. Most recently he was Vice President of Digital Media at CTV, and is now President of Canada’s leading independent Marketing and Agency Search advisory and consultancy: ListenMore
While soft skills are different for all marketers, here are eight of the most common attributes that we’ve seen make the difference in an agency pitch.
When asked by marketers what kind of agency relationships might work best, we encourage clients to ask fundamental questions of themselves. Find them here.
To avoid the inevitable collapse of an ill-conceived pitch process, here are some key questions to ask to set yourself and your organisation up for success:
Disconnects between marketers and agencies can be extremely damaging – potentially costing both parties millions. Learn to reconnect without pitching here.
When it comes to marketers and agencies, what qualities exude passion for our customers, our clients and our followers? Here are a few that might resonate:
The ICA launched its Pitch Watchdog two years ago and has questioned pitch processes from a range of companies. Learn how their approach has been misguided.
If you’ve had your home renovated you know how frustrating it can be. The same underlying issues often irritate both marketers and agencies, what are they?
Do you always listen to your agency when they present, provide strategic counsel or make recommendations to your business? If not, is it for these reasons..
So whether you’ve already started, are about to start or are still mulling on how to tackle your next agency search, here are some questions that will help:
If you answer “yes” to any of these questions, you stand a much better chance of choosing the right agency – faster – if you use an agency search consultant
In a pitch situation, shiny object syndrome ideas have short life-spans and once executed the cracks begin to emerge. Here's how to guard against them.