Multiple agencies? Avoid multiple headaches
No matter how adept your agency relationship management skills, chances are multiple agency relationships have caused headaches. Learn how to avoid them.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Author: Stephan Argent
Can we hold your paycheck for as long as you hold payment to your agencies?
If you’ve got an agency relationship that you’ve engaged, you owe it to them to act with the same responsibility and respect you’d expect back. Read more here.
How to avoid headaches when preparing for an agency search
If you’re thinking about an agency search, here are some questions you should get your head around before you start. They will prevent the inevitable headache.
Where RFI & RFP often fail to deliver results
There is a growing call for a more effective approach to finding agencies for marketer needs. And many would applaud the end of the RFI and RFP. Learn more here:
How to Avoid The Biggest Client / Agency Relationship Killers
Aside from corporate governance, realignment or conflict, here are our observations on the top ten client / relationship killers – and how to avoid them:
Why Squeezing More From Your Agency Can Be A Really Bad Idea
Are you a marketer that wants to squeeze more from your agency? Do you feel like they should be doing more? Delivering better results? Then read on.
How To Manage The Politics of Agency Search
Politics may be impacting your Agency Search process even if you are not aware of it. Find out some of the signs and how you can better manage this here:
We’re Like Collaborating, Right?
Collaboration can be extremely powerful if applied correctly, but can be a boat anchor to progress if used incorrectly. Learn more about it here.
How Ready Are You For Agency Pay For Performance?
If pay for performance is something you’re contemplating now or in future agreements, consider whether your organisation is really ready by reading this.
Who’s In Charge? Marketing or Procurement?
Here are ten approaches worth considering when marketing and procurement teams need to work seamlessly to achieve the best value for their organisations:
Dare Yourself To Ask: Is Your Marketing Team Terrible?
To hear the words ‘your marketing team is terrible…’ would be pretty devastating. If you're hearing this from your agencies, ask yourself these questions.
Warning Signs Your Agency Relationship Is Heading For The Rocks
Agency relationships don’t have lighthouses to warn of danger, so here are 10 warning signs that your relationship isn’t as strong as it needs to be.
How To Transform Your Agency Relationships!
Do you want to make a transformative shift in your agency relationships and achieve better business results? Get started with these tips.
7 Questions Everyone On Your Marketing Team Should Be Able To Answer
Who on your marketing team is truly engaged in your business? These 7 simple questions should challenge anyone who isn’t.
How To Improve Briefings To Your Agencies
Are your agency briefings as clear, honest, and efficient as they could be? Stephan Argent explains how to improve briefings with these simple tips: