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Author Archives: Suzie Shaw

About Suzie Shaw

Suzie is Managing Director of the social-led agency, We Are Social, heading up its 35-strong Australian team. A strategic and creative thinker with extensive comms and marketing experience, she spent 14 years in London advertising agencies prior to returning to her native home where she has held numerous agency leadership roles. Suzie is passionate about championing the progress of women in leadership and is the founder of SWIMM Australia (Senior Women in Media and Marketing). She was a finalist in B&T’s Mad Week Women in Media Awards, named one of The Australian’s top 50 Women in Media, was featured in AdNews’ 40 under 40 and also AdNews’ Women of Influence.

Why the CEO should be on social media as the public face of the company

CEOs are smart people, right? They couldn’t have got to where they are without being switched-on, dynamic and multi-skilled. But is it possible they have a blind spot? Where are all the CEOs in Social? In a world where more than 3 billion people are on the internet and 2 billion are active social media users, should CEOs not be active in Social? At We Are Social, we recently revisited a piece of research looking at the proportion of C-suite executives in ASX-listed companies who have a social profile. It’s currently sitting at just 56%, and surprisingly, that’s only 2% higher than when we originally conducted the research in 2013. Continue reading

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