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Author Archives: Tom Denford

About Tom Denford

Tom Denford is a global media performance expert and founder of the ID Comms consultancy. ID Comms is an international strategic media consultancy, working with leading brands around the world to improve the productivity of their media investments. With offices in London and Singapore, ID Comms offers best practice in global media agency pitch management, agency performance management and media governance.

How to improve your pitch in 2015

Share124 Tweet +19 Share16Shares 149This post is by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 After another year of hefty account reviews, Tom Denford, Joint Chief Executive of ID Comms, … Continue reading

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The media agency rebate debate: Schrodinger’s Cat

Share97 Tweet1 +110 Share6Shares 114This post is by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Are there rebates in the giant U.S. media market? Depending on who you ask, you … Continue reading

Posted in agency remuneration / compensation, industry news & trends, interesting observations, media planning & buying, return on investment, social media & digital marketing, strategic management | Comments Off on The media agency rebate debate: Schrodinger’s Cat

The end of agency / vendor conflicts of interest?

Share33 Tweet +12 ShareShares 35This post is by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 Agencies and employees may be forced to declare commercial interests in media vendor companies where … Continue reading

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Does procurement support or manage media these days?

Share8 Tweet +13 Share1Shares 12This is a guest post by Tom Denford, Founding Partner of ID Comms – a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I came across this great graphic today in a little book … Continue reading

Posted in agency solutions, marketing process optimisation, marketing procurement, media planning & buying, strategic management | Tagged , , , , , , , , , | Comments Off on Does procurement support or manage media these days?