Blog

Television Production Review

Company Category: Restaurant Chain Challenging Problem: With over 50 TVC’s being produced each year the client engaged TP3 to review the current TVC buying costs and processes to ensure they were receiving fair value from their agencies. Creative Solution: TP3 ...
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Creative Agency Search & Selection

Company Category: Global Telecommunications Brand or Issues: Entire organization e.g. brand communications, retail network, sponsorships, digital and direct response, direct and CRM, consumer and business proposition communications. Challenging Problem: Client engaged TP3 to facilitate a full service creative agency search ...
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Remuneration Benchmarking & Modelling

Company Category: Global FMCG Challenging Problem: TP3 were asked to review the remuneration arrangements with its two creative Agencies. These relationships had been in place for many years however there was a sense that the rates may have been above ...
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Retainers: good to better, better to best

Many marketers have moved from media commissions and service fees to retainer-based remuneration models. Yet although retainers often provide a minimum of management during the course of the agreement, they can become problematic at renewal or review time, especially if ...
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Top 10 Steps to Maximum Marketing Value

These days, everyone's trying to squeeze more out of their marketing budget than ever before. From reviewing agencies to evaluating internal relationships, there's plenty of scope for improvement in all areas of the marketing communication mix. So we look at ...
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The four essential stages of the pitch process

In any pitch process for marketing services providers, being digital, media, creative, direct marketing or what ever, there are four essential stages. Often marketers will get one, two of three of these but rarely if ever, do they get all ...
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The difference between paying consultants on percentage of savings and success fees

It is a common practice in procurement to reward procurement consultants by paying a percent of the savings they have identified. But in the marketing space this is a practice that is fraught with danger for the client, while highly ...
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The power of competitive pressure on advertising agency fees

We are all aware of the direction the world wide economy is heading. But in the past two months it appears that agency fees are going the same way during the pitch process. But the same cannot be said for ...
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Why service level agreements ( SLAs ) are not relevant to marketing services contracts

Wikipedia says an SLA is a formally negotiated agreement between two parties. It is a contract that exists between customers and their service provider, client or between service providers. It records the common understanding about services, priorities, responsibilities, guarantee, and ...
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Advertising agency remuneration problems – Retainers

Many advertisers have moved from the old fashion media commission and service fee to retainers based on retaining a set resource, the cost of which is calculated based on the direct salary costs of those resources, multiplied by the overhead ...
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Rate cards versus retainers: evaluating the best model for advertising

With media commissions becoming virtually non-existent, the two main remuneration models for advertising service providers is either retainers or project fees specified in rate cards. Some advertisers retain all of the resources they need, others will have no retainer and ...
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Is loading talent fees for voice overs a load of rubbish?

In the MEAA Award for voiceover talent there remains what appears to be an old-fashioned anomaly in regard to talent fees. The Commercial Voiceover Award details the minimum agreed fees for voiceover performances on television, cinema and radio, and includes ...
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How many billable hours are there in a year?

This post was updated on October 24, 2018 to reflect more recent developments in the advertising industry. Specifically as the number of billable hours per year is central to the agency human resource approach to fees it has been revealed ...
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Still approving artwork via e-mail?

The benefits of sending and receiving artwork files and corrections electronically are clear to anyone familiar with this process. Not having to rely on couriers, where expenses can be high, poor delivery times and occasionally lost artwork. Adobe PDF files ...
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How to avoid blowing the budget big time

This case study is an amalgam of incidents we have encountered and illustrates how an advertiser can spend more than twice their budget on a tv production. The brief : The client provided a brief for the development of a ...
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