Case Studies

Real-world Case Studies that
Illuminate the Path to Success.

Here are key case studies from the hundreds of projects globally.

As our stated purpose is to improve the marketing performance and productivity of every marketing organisation that works with us, we would be remiss not to provide case studies of the results with have achieved.

Because we value our clients’ confidential and commercially sensitive arrangements, we have needed to anonymise these. But we believe they demonstrate the way we work, and the results we get prove the point.

Television advertising cost considerations with celebrity talent

Client Category - Production Management Assessment - Asia Challenging Problem: The advertiser, a global food and beverage company, had briefed their agency for a television production with a defined budget. The agency had come back with a ...

Why a CMO engaged TrinityP3 for a digital team transformation

Client Category – Media brands Challenging problem: A leading Australian CMO was looking for an independent and objective assessment of the effectiveness and efficiency of a digital team including SEO, paid performance, programmatic media planning ...

Implementing an output-based cost marketing model

Client Category – Multinational Corporate Challenging Problem: The client’s marketing function was decentralised and operating across eight different business divisions. Budgets were fragmented, processes were inconsistent, and multiple campaigns and initiatives were being created independent ...

Implementing a marketing model to match specific business needs

Client Category – Tertiary Education Challenging Problem: The client’s marketing function was decentralised and operating across six different faculties and entities. Strategic governance was either inconsistent or entirely absent, budgets were fragmented and independently managed, ...

Using a strategic tool for better client agency relationships

The Situation: The Evalu8ing client had just entered into several new agency relationships including a new lead creative agency and a new media agency. They felt that communication, collaboration and project management between all teams, ...

Achieve internal alignment through agency search & selection

Client Category – NGO - Agency Search & Selection Challenging Problem: Given the structure and nature of the business the biggest problem was a level of service to the business across the various state-based offices and ever ...

Why a brand marketer engaged TrinityP3 for a CRM assessment

Client Category – Consumer Goods - Customer Relationship Management Challenging problem: An Australian Brand Marketing Manager was questioning the value of a CRM strategy as recommended by an external specialist agency. The challenge was how ...

Dual approach to improved agency roster performance

Client Category – Financial Services – Agency Roster Performance Challenging Problem: The client had launched a new campaign and felt that the agencies across the roster were under-performing, compromising the brand strategy and potentially the ...

Search and selection to solve local issues for global advertisers

Client Category – Consumer Goods – Agency Search & Selection Challenging Problem: The Global Advertiser has a globally aligned advertising network in this regional market. However the global deal left the local agency short in ...

Financial Services – creative agency search and selection

Client Category – Financial Services – Agency Search and Selection Challenging Problem: The client had been using creative agencies on an ad hoc basis with no retainers in place. Whilst this had worked satisfactorily to date, ...

Global agency benchmarking and negotiation

Client Category – Global Travel – Agency Remuneration Benchmarking Challenging Problem: This global travel client was in the process of moving from a global strategy, executed independently in each of their markets, to a more ...

Automotive sport sponsorship assessment – Case study

Client Category: – Automotive – Sport Sponsorship Challenging Problem: The client was re-negotiating a major National sport sponsorship and was seeking an independent, industry-based assessment of the package, partnership extension and overall value. Creative Solution: ...

Financial Services ecommerce website review

Client Category: – Financial Services Challenging Problem: The client was launching a new e-commerce website for a direct to customer model in the insurance industry. TrinityP3 was approached to assess 2 stages out of an ...

Public education campaign requiring agency alignment

Client Category: – Public Education Challenging Problem: The client team had run an integrated creative pitch that ended up with a split decision – the lead creative idea from one agency had researched powerfully, yet ...

Media publisher digital management assessment

Client Category: – Media Publisher Challenging Problem: The client was concerned about the effectiveness of current digital resources both internally and externally to their business - including digital content and channel planning, SEO, social media, ...

Automotive agency roster alignment – Case study

Client Category: – Automotive Challenging Problem: The client’s roster of agencies had reached twenty-strong, with no discernible operating model and with each agency competing with the others for budget and influence. The marketing team was ...

QSR marketing campaign assessment

Client Category: – Quick Service Restaurants (QSR) Challenging Problem: The client was launching a national game promotion to help drive incremental retail sales. TrinityP3 was approached to assess all aspects of the promotion from project ...

How production assessments can add value to television advertising costs – Two case studies

Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as ...

If you’d like to talk to us more about any of these case studies or
any areas of our consultancy practice, contact us.

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