Case Studies

Case Studies

Real-world Case Studies that
Illuminate the Path to Success.

Here are key case studies from the hundreds of projects globally.

As our stated purpose is to improve the marketing performance and productivity of every marketing organisation that works with us, we would be remiss not to provide case studies of the results with have achieved.

Because we value our clients’ confidential and commercially sensitive arrangements, we have needed to anonymise these. But we believe they demonstrate the way we work, and the results we get prove the point.

Financial Services – creative agency search and selection

Financial Services – creative agency search and selection

Client Category – Financial Services – Agency Search and Selection Challenging Problem: The client had been using creative agencies on an ad hoc basis with no retainers in place. Whilst this had worked satisfactorily to date, ...
Global agency benchmarking and negotiation

Global agency benchmarking and negotiation

Client Category – Global Travel – Agency Remuneration Benchmarking Challenging Problem: This global travel client was in the process of moving from a global strategy, executed independently in each of their markets, to a more ...
Automotive sport sponsorship assessment - Case study

Automotive sport sponsorship assessment – Case study

Client Category: – Automotive – Sport Sponsorship Challenging Problem: The client was re-negotiating a major National sport sponsorship and was seeking an independent, industry-based assessment of the package, partnership extension and overall value. Creative Solution: ...
Financial Services ecommerce website review

Financial Services ecommerce website review

Client Category: – Financial Services Challenging Problem: The client was launching a new e-commerce website for a direct to customer model in the insurance industry. TrinityP3 was approached to assess 2 stages out of an ...
Public education campaign requiring agency alignment

Public education campaign requiring agency alignment

Client Category: – Public Education Challenging Problem: The client team had run an integrated creative pitch that ended up with a split decision – the lead creative idea from one agency had researched powerfully, yet ...
Media publisher digital management assessment

Media publisher digital management assessment

Client Category: – Media Publisher Challenging Problem: The client was concerned about the effectiveness of current digital resources both internally and externally to their business - including digital content and channel planning, SEO, social media, ...
Automotive agency roster alignment - Case study

Automotive agency roster alignment – Case study

Client Category: – Automotive Challenging Problem: The client’s roster of agencies had reached twenty-strong, with no discernible operating model and with each agency competing with the others for budget and influence. The marketing team was ...
QSR marketing campaign assessment

QSR marketing campaign assessment

Client Category: – Quick Service Restaurants (QSR) Challenging Problem: The client was launching a national game promotion to help drive incremental retail sales. TrinityP3 was approached to assess all aspects of the promotion from project ...
How production assessments can add value to television advertising costs – Two case studies

How production assessments can add value to television advertising costs – Two case studies

Since 2000 we have been providing our clients with an advertising production cost assessment, cost estimates and management services. It is often a part of our business not popular with many of the agencies (as ...
Mistakes advertisers make with their TV advertising productions - Three case studies

Mistakes advertisers make with their TV advertising productions – Three case studies

In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned ...
Agency Remuneration Negotiation

Agency Remuneration Negotiation

Client Category: – Beverage Company Challenging Problem: The client had a process of annual negotiations where the agencies would respond to a scope of work with a proposal of resources and costs. But a recent ...
Marketing structural & process mapping & optimisation in Government

Marketing structural & process mapping & optimisation in Government

Service Category: A high profile Local Government Operational Challenge: A fragmented and weak Marketing Services function was unable to: a) efficiently service the needs of various business units or b) effectively synergise Council wide strategic ...
Re-drafting the actor’s / talent agreement / contract

Re-drafting the actor’s / talent agreement / contract

Issue: Government Department responsible for developing community communications campaigns to improve health and decrease illness is increasingly exporting campaigns into overseas markets. Challenging Problem: The advertising agency, casting agents and talent agents are using the ...
Developing collaborative work practices

Developing collaborative work practices

Company Category: International FMCG Challenging Problem: The client worked with an internationally aligned creative and media agency, which despite all efforts of the client, and the verbal support of the agency, had not been able ...
Agency Remuneration Benchmarking For Contract Renewal

Agency Remuneration Benchmarking For Contract Renewal

Company Category: Government Department Challenging Problem: It had been 3 years since the agency was appointed. The relationship was solid, the client happy with the work, but the contract was due to be tendered. Many ...
New Agency Relationship Management - Case study

New Agency Relationship Management – Case study

Company Category: Telecommunications Challenging Problem: The client had just appointed a new creative lead agency to be included in a mix of existing design, digital, media and sale promotions services providers who had developed a ...
Consolidating Marketing Services To One Supplier

Consolidating Marketing Services To One Supplier

Company Category: Financial Services Challenging Problem: A regional insurance company with operations in multiple countries had various “best-of-breed” service providers in each market in the areas of digital, CRM, direct marketing and database marketing, but ...
Search Engine Marketing Review

Search Engine Marketing Review

Company Category: – Financial Services Challenging Problem: Client found the rising importance and both the day to day and strategic management of search engine marketing very complex, costly and inefficient. Creative Solution: TrinityP3 was engaged ...

If you’d like to talk to us more about any of these case studies or
any areas of our consultancy practice, contact us.

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Managing Marketing: The world of the brand experience agency

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Kerrie Spaargaren is the founder of Graffiti, a brand experience agency that has worked with many of the most well-known names in Australia. Kerrie and David discuss the discipline of brand experience, the post-COVID world of brand experience, the need for ideas to be achievable, and the rapid advances in ...