Co-Founders of The Agency Accelerators, Susan Werkner and Peter Applebaum, have worked for a range of agencies and small businesses in Australia and the US. They have been running their own successful digital marketing agencies for over 15 years, winning and servicing numerous corporate clients like Unilever, Pirelli Tyres, Telstra, Commonwealth Bank, Pfizer, American Express and Optus.
You are probably familiar with a creative agency, digital agency or PR Pitch. But what is the process when you need an agency that can meet all your needs?
With marketing outputs and deliverables on the rise, it is important for marketers to prioritise the demands on marketing. Learn from these case studies.
Choice of location is often having a huge impact on the cost of television production. Here's how to get value on-screen, without compromising quality.
Problems with in-house agencies are more complex than external agencies. Find out how we helped these 3 companies with their Agency Performance Optimisation.
For regional and global marketers, collaboration has become incredibly important to ensure maximum strategy impact.Read how Evalu8ing helps with this here.
Doing pitching right is critical to make sure you don’t have to do it again for a long time. However, what can you do when you don’t have the luxury of time?
Recently we have been engaged in reviewing agency roster structures and agency remuneration arrangements to deliver a number of improvements. Learn more:
Many advertisers go through a long process to select a new agency, but fail to define the relationship with an engagement agreement. Here's why they should:
More marketers are looking at how to set and apply their budgets against performance metrics than ever before. Here are 3 case studies on how to do it well.
Is your business using technology to optimise marketing performance to its fullest capacity? Read how we helped optimise technology in these 3 case studies.
Finding an agency is becoming more complex as brands move from audience segments and advertising to customer data driven insights. Read 3 case studies.
Businesses change marketing strategies to meet changes in the market, but marketing structures often remain the same. The 2 must be aligned as detailed here
A local marketing team were facing a major challenge. We helped them find a solution for both their local campaigns and global markets. This is what we did.