How Financial Services is approaching agency rosters and remuneration – Three case studies

Posted on February 26, 2018 by TrinityP3 Consultants
Share35
+1
Share14
Shares 130

Financial Services is particularly competitive. Already there are a plethora of brands across the category, there is now significant disruption caused by FinTech start-ups, plus increased competition and fragmentation of the category.The market leaders are focused on innovating and transforming to stay ahead of the competition, but they are also looking for more effective and efficient ways to build and maintain their share of market and share of customer wallet. Continue reading →

Posted in agency remuneration / compensation, agency solutions, case studies, marketing process optimisation, marketing procurement, strategic management | Comments Off on How Financial Services is approaching agency rosters and remuneration – Three case studies

When is the right time to set an Engagement Agreement? – Three case studies

Posted on December 18, 2017 by TrinityP3 Consultants
Share26
+1
Share10
Shares 75

Engagement Agreements are an effective way of defining the ways of working between advertisers and their agencies. One of the best times to undertake the process of defining the relationship and the expectations of both parties is at the beginning of the relationship, rather than waiting for things to either go wrong or for poor practices and misalignments to become major issues. Continue reading →

Posted in agency search & selection, agency solutions, case studies, interesting observations, marketing process optimisation, return on investment | Comments Off on When is the right time to set an Engagement Agreement? – Three case studies

How TrinityP3 helps measure the performance of marketing – Three case studies

Posted on November 8, 2017 by TrinityP3 Consultants
Share35
+1
Share11
Shares 106

After more than 15 years of downward pressure on marketing costs, the majority of traditional businesses are struggling to deliver growth and yet marketing provides one of the most successful drivers of business growth and performance when properly invested and measured against performance. The problem is that in many organisations marketing is treated as a cost of business with little or no focus on the return on that marketing investment. No wonder the strategy of cost cutting to profit has had such a major impact on marketing and subsequently the marketing agencies and suppliers. Continue reading →

Posted in case studies, industry news & trends, marketing process optimisation, return on investment, strategic management | Comments Off on How TrinityP3 helps measure the performance of marketing – Three case studies

How TrinityP3 is helping optimise marketing performance through technology – Three case studies

Posted on October 18, 2017 by TrinityP3 Consultants
Share36
+1
Share14
Shares 137

Technology platforms, both martech and adtech, provide marketers with the opportunity to be more effective and efficient in their marketing. But technology is said to be moving at click speed and the investment is significant. It is important when investing in marketing technology solutions that the marketer has defined objectives and has a clear view of what success looks like. But, more than this, it is important to take into consideration the current processes that the technology is intended to support and the cultural appetite for change.

We have been involved in helping companies select new technology platforms and tender for new vendors, but we have also worked with organisations that have legacy systems and platforms that are under-performing or not performing at all, and have provided a diagnosis and options for consideration. Also, we have reviewed our clients’ current technology stack to identify optimisation opportunities and assess the organisation’s technology transformation. Each time we bring a totally independent and expert perspective to the process. Here are three case studies of the work we have undertaken providing solutions to marketers’ technology challenges. Continue reading →

Posted in agency search & selection, case studies, customer relationship management, data & direct marketing, industry news & trends, marketing process optimisation, marketing procurement, media planning & buying, social media & digital marketing | Comments Off on How TrinityP3 is helping optimise marketing performance through technology – Three case studies

Engagement Agreements to align expectations and performance – Three case studies

Posted on October 4, 2017 by TrinityP3 Consultants
Share43
+1
Share11
Shares 140

Just as marketing is increasingly complex, so the relationships between marketers and their various agencies are increasingly complex and difficult to manage. Many of the past practices, both formal and informal, struggle to keep pace with the changes and complexity. Over the past decade and more we have seen many marketers still relying on the assumption that the relationship they have will their agencies will naturally manage to work itself out. At the same time, we have witnessed an increase in complaints from marketers over the fact that their agencies struggle to work or collaborate together.

We have also witnessed an increase in agency contracts that appear to address this issue, with the inclusion of service level agreement (SLAs) and set up key performance indicators (KPIs). The trouble is that firstly, these are designed for the delivery of services, but do not easily define the interdependent relationship that exists between marketers and their agencies or between the agencies working with the marketer. Secondly, the agency contract, once signed, is often filed and not looked at again until an issue arises or the marketers are planning to take the relationship to the market. Continue reading →

Posted in agency solutions, case studies, interesting observations, marketing process optimisation | Comments Off on Engagement Agreements to align expectations and performance – Three case studies

The challenges facing Automotive marketers in selecting new agencies – Three case studies

Posted on September 6, 2017 by TrinityP3 Consultants
Share59
+1
Share10
Shares 143

Share59 Tweet74 +1 Share10Shares 143The automotive industry is being disrupted globally. Electric motor vehicles like the Tesla are providing a viable and desirable alternative to the fossil fuels of the past. Diesel technology has been shown not to be as … Continue reading →

Posted in agency search & selection, agency solutions, case studies, interesting observations, marketing procurement | Comments Off on The challenges facing Automotive marketers in selecting new agencies – Three case studies

How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

Posted on August 14, 2017 by TrinityP3 Consultants
Share64
+112
Share10
Shares 144

The market is changing and becoming ever more complex, and therefore business and marketing strategies are changing to meet the challenge. But while strategies change, often marketing structure remains largely the same. At best, companies will make capability additions where needed, simply adding to the legacy structures of the past. Others will vacillate between centralised and decentralised structures and variations in between. What is often required, however, is a rethink and re-evaluation of the marketing structure against the strategy and the requirements of that strategy. Continue reading →

Posted in case studies, data & direct marketing, industry news & trends, marketing process optimisation, return on investment, strategic management | Comments Off on How TrinityP3 is helping marketers restructure their marketing for the future – Three case studies

Agency search and selection for global health client – Case study

Posted on January 18, 2017 by Kylie Ridler-Dutton
Share49
+111
Share13
Shares 147

A local marketing team, who had never engaged an agency before, were facing a major challenge. They not only required a local agency for their communications campaign locally, they also had an immediate need for campaigns to be developed across the various emerging markets, starting in Latin America and rolling out in the longer term to Asia. This posed a significant challenge for the marketing team to find and appoint and then work on a global communications campaign, but also a significant challenge for TrinityP3 to find the right solution to deliver the teams needs to the relatively limited marketing budget provided. Continue reading →

Posted in agency search & selection, agency solutions, case studies | Comments Off on Agency search and selection for global health client – Case study

When an agency pitch is not the right answer – Case study

Posted on November 23, 2016 by David Angell
Share53
+111
Share9
Shares 142

The marketing team responsible for a $50m marketing budget approached TrinityP3 wishing to consolidate its agency roster via a pitch process. The team had experienced servicing challenges with its current roster of agencies. Furthermore, a new focus on cost and efficiency following a merger had generated downward pressure and a perceived need to demonstrate significant efficiency gains. The client operated in a complicated sector, and was required to navigate numerous stakeholders to achieve change of any kind. Continue reading →

Posted in agency search & selection, agency solutions, case studies, marketing process optimisation | Comments Off on When an agency pitch is not the right answer – Case study

Consumer goods client reviews media agency performance, value and transparency without a pitch – Case study

Posted on September 9, 2016 by David Angell
Share53
+18
Share5
Shares 130

The marketing team had experienced what it believed to be significant challenges with its incumbent media agency. However, the team was unsure as to the actual scale of its own findings: How good or bad was the incumbent agency, relative to the market? Was the incumbent agency being paid correctly, too much or not enough? How transparent was the incumbent agency in its dealings, over the course of a long term relationship? Was it really worth ‘going to pitch’ given that the same problems may end up simply being transferred to a new relationship? Continue reading →

Posted in agency remuneration / compensation, agency solutions, case studies, media planning & buying, return on investment, social media & digital marketing | Comments Off on Consumer goods client reviews media agency performance, value and transparency without a pitch – Case study

Retailer undertakes an assessment of their media agency – Case study

Posted on August 17, 2016 by David Angell
Share76
+111
Share9
Shares 170

The marketing team had a strong and long-term relationship with the incumbent media agency, but had noticed a drop-off in quality across the past 12 months. Additionally, contract material was out of date. The marketing client was unsure about whether or not to pitch the agency business in order to test the market. Continue reading →

Posted in agency solutions, case studies, media planning & buying, return on investment, social media & digital marketing | Comments Off on Retailer undertakes an assessment of their media agency – Case study

Content marketing assessment for a tourism and destination marketer – Case study

Posted on July 27, 2016 by Anton Buchner
Share55
+112
Share7
Shares 140

TrinityP3 was approached by a destination marketer to assess its approach to content marketing. The strategic goal was to significantly increase the value of tourism over the next four years and content marketing had been agreed as a key priority area within the marketing mix – growing both in volume and complexity. Therefore there was a need for a more structured approach to content marketing. Continue reading →

Posted in case studies, marketing process optimisation, social media & digital marketing | Comments Off on Content marketing assessment for a tourism and destination marketer – Case study

Digital assessment for a new retail concept store in South Korea – Case study

Posted on November 23, 2015 by Anton Buchner
Share85
+113
Share8
Shares 106

TrinityP3 was approached by a global FMCG client to assess a new, concept store, in South Korea. The new flagship store is being targeted to students, those in their 20s and 30s, singles and couples, with the hope of reinvigorating the brand’s world and becoming a major social & entertainment experience in the city. Continue reading →

Posted in agency remuneration / compensation, case studies, marketing process optimisation, social media & digital marketing | Comments Off on Digital assessment for a new retail concept store in South Korea – Case study

A FMCG Media Agency Contract and Remuneration Assessment – Case study

Posted on November 16, 2015 by David Angell
Share45
+112
Share9
Shares 66

The procurement team of a large organisation in the FMCG sector had recently initiated an internal evaluation of the incumbent media agency, from a financial perspective. The media agency handled a number of significant brands across the business, and had recently submitted a revised fee and structure proposal for consideration. To conduct a robust evaluation, a number of hurdles had to be overcome. Continue reading →

Posted in agency remuneration / compensation, case studies, media planning & buying | Comments Off on A FMCG Media Agency Contract and Remuneration Assessment – Case study

Managing an over budget TVC production concept – Case study

Posted on October 21, 2015 by Clive Duncan
Share76
+116
Share6
Shares 98

An Alcoholic Beverage client sent a TV commercial production budget to TrinityP3 for assessment. When the documentation, including creative, agency and production-company quote along with the director’s treatment and production schedule arrived it was immediately obvious that the budget as presented was over the clients target production budget by more than 30%. Continue reading →

Posted in case studies, television & electronic production | Comments Off on Managing an over budget TVC production concept – Case study