Case Studies

Real-world Case Studies that
Illuminate the Path to Success.

Here are key case studies from the hundreds of projects globally.

As our stated purpose is to improve the marketing performance and productivity of every marketing organisation that works with us, we would be remiss not to provide case studies of the results with have achieved.

Because we value our clients’ confidential and commercially sensitive arrangements, we have needed to anonymise these. But we believe they demonstrate the way we work, and the results we get prove the point.

Selecting a Media Mix Modelling (MMM) Provider to Measure ROMI – Case Study

The Challenging Problem A leading lifestyle and furniture retailer wanted to use statistical modeling to better measure its Return on Media Investment (ROMI). The client had already initiated preliminary conversations with a small number of ...

Creative Agency Pitch Performance & Win-Rate Diagnostic – Case Study

The Challenging Problem The agency invested substantial unbillable hours and financial resources in competitive pitching, but its conversion rate fell below industry benchmarks. A pattern of frustrating "close second-place finishes" was draining agency morale and ...

Marketing Data Privacy & MarTech Stack Alignment – Case Study

The Challenging Problem With significant updates to the Australian Privacy Act looming and the deprecation of third-party cookies, this omnichannel retailer recognized that their "collect data at any cost" mentality was no longer viable. The ...

Defining Minimum Spend Thresholds for Marketing Effectiveness – Case study

The Brief This client engaged TrinityP3 to determine whether minimum investment thresholds should be established for their marketing allocations to ensure campaigns deliver a meaningful impact. With finite budgets distributed across a diverse portfolio and ...

Digital capability audit for APAC real asset manager and developer – Case Study

Challenging problem TrinityP3 is not always known for tech advisory. However, over the past few years we have been helping clients navigate the often-murky world of martech that can be skewed by vendor self-interest and ...

Review of Martech and Adtech stack requirements and performance for a Beverages advertiser – Case study

Challenging Problem “Can you advise us on whether we have the right adtech and martech in our stack?” “What’s the most effective measure of social media now to show that we’re moving the dial on ...

Advising a Financial Services company on their Martech and Data for customer engagement – Case Study

Challenging problem TrinityP3 is not always known for independent advisory on marketing and advertising technology. However, over the past 18 months we have been helping more and more marketers optimise their approach to martech and ...

Assessing Media Agency Contracts – Case Study

Challenging Problem Media agency contracts can be complex and, due to the evolution of media strategies, channel investments and technology, can ‘date’ relatively quickly. While most organisations have in-house legal and procurement expertise, they are ...

Reviewing Media Agency Commercial Arrangements for the Financial Services Sector – Case Study

Challenging Problem This organization operated in a highly decentralized structure whilst using one media agency. The challenges that the client wished to address in this project included: Establishing a consistent operating practice Agency governance Understanding ...

Media Agency Pitch Management for the Higher Education Sector – Case study

Challenging Problem Our client had been working with a respected agency partner in a long-term relationship. However, there was an internal requirement to stress-test the market when the pace of change in the organisation increased, ...

Creative Agency Pitch Consultation – Case study

Challenging Problem The agency was participating in numerous pitches, but the strike rate of wins was not high enough, and there was a frustrating number of ‘close second place finishes’ to contend with, resulting in ...

Agency Roster Alignment for FMCG Sector with Composite Pitch – Case study

Challenging Problem The client was operating with multiple agencies, some of which were remunerated on sizeable retainers and not all of which operated seamlessly with each other. Consequently, core challenges related to the effectiveness of ...

Industrial, Logistics and Commercial Property Asset Manager Digital Transformation

Challenging problem A leading, global real asset management group reached out via its Australian entity. To identify the most suitable, scalable digital platform to deliver its requirements and look for a long-term digital agency partner ...

Helping a Property Advertiser and their Media Agency work together more efficiently and effectively

The complexity of the new media and marketing landscape places increased pressure and demands on the role of the Media Agency. Media Agencies can now be required to craft intricate strategies for complex customer audiences, ...

Helping a Financial Service Advertiser and their Media Agency work together more efficiently and effectively

Managing the composite agency pitch – Three case studies

What is a composite pitch? You are probably familiar with a creative agency pitch. Or a media agency pitch. Or a digital agency pitch. Or a PR Pitch. Or an experiential agency pitch. But what ...

Prioritising business and marketing opportunities – three leading case studies

With marketing outputs and deliverables on the rise to meet the demands of an increasing number of media channels and consumer touch points and marketer and agency resources limited by downward pressure on media budgets ...

Location, Location, Location choices and the impact on cost in television production – Three case studies

Be it for broadcast television, cinema online video etc, video production is still an important process for major brands wanting to communicate with a mass audience with high engagement. But while digital technology in production ...

If you’d like to talk to us more about any of these case studies or
any areas of our consultancy practice, contact us.

Our Latest Podcast:

Managing Marketing: The Triple Win Of Decarbonising Media And Advertising

Arum Nixon, the Australian Chapter lead of Ad Net Zero, joins Darren to discuss the critical findings from their latest white paper, Triple Win for Marketers. As climate change evolves from a corporate social responsibility issue into a board-level commercial risk, mandatory reporting frameworks are bringing unprecedented scrutiny to organisations' ...

LISTEN TO THE PODCAST