Top 5 dumb ways to use data in marketing
With the EU’s General Data Protection Regulation and the Facebook / Cambridge Analytica scandal, data usage is a hot topic. View 5 dumb uses of data here.
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
Global Marketing
Management Consultants
Management Consultants
iPhone business app
Managing Marketing: Discussing creativity, innovation and their importance to business
Gain insights into the importance of creativity and innovation in business today and the role of the agency in developing customer and business innovation.
How many billable hours are there in a year?
If you are still working with agency retainers then billable hours per person will be an issue. But what is the right number of billable hours per year?
The negative impact of overworked agency staff on agency remuneration
It's not up to you, the advertiser to tell your agency how to run their business, but the culture of overwork within agencies ultimately ends up costing you.
All-time greatest TrinityP3 marketing management posts
TrinityP3 celebrates 1,000 posts with a look at the top 10 biggest posts from the last 10 years. How is marketing evolving and what are the hot topics?
6 marketing management tools developed to provide optimal performance
Here are 6 innovative tools created to help the marketer with the difficult tasks of managing or selecting agencies, assessing advertising costs and more.
How do your agency rates stack up and why?
How do your agency rates stack up? Our analysis of agency rate data found significant trends in agency rate level across many types of remuneration.
Agency remuneration benchmarking is more than just rates
Simply looking at agency remuneration rates alone is a flawed process as it is not the hourly rate but the total cost that is important.
A step by step approach to calculating ad agency resource rates and head hour costs
Darren Woolley, MD of TrinityP3, provides a step by step guide to calculating agency resource rates, head hour and overhead costs and profit mark up.
Bringing clarity to the process and opportunity for mobile marketing
A clear, concise review of the mobile market, but more importantly the way consumers use mobiles and the opportunities for marketers.
When marketing pitch consultants get agency remuneration wrong
If this marketing pitch consultant had downloaded our free iPhone business app - the TrinityP3 Resource Rate Calculator they would be able to see their mistake.
The real business cost of all of those back-to-back meetings
An iPhone business app which delivers the shocking figures around how much those meetings between marketers, procurement and agencies actually cost your organisation.
How to use the TrinityP3 resource rate calculators iPhone Business App to get a pay rise
Get a pay rise using this calculator. If you work for an advertising or media agency use this calculator to calculate your current salary value.