The negative impact of overworked agency staff on agency remuneration

Any work related death is a tragedy. But the death of a young woman at Dentsu Inc in Tokyo on Christmas Day, 2015 was shocking. Even more so because the official cause of death was overwork. Her sad demise has resulted in a major rethink of the culture at the agency and contributed to the CEO announcing his resignation early this year. But this is not an isolated incident with a young copywriter dying from heart failure due to overwork and an overdose of energy drinks in Indonesia at the end of 2013. This culture of working often ridiculously long hours is not new to the advertising industry. I remember as a copywriter and especially as a creative director often working 12 hour days and longer, including weekends if we were working on new business pitches. Continue reading

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All-time greatest TrinityP3 marketing management posts

Ten years and this is the one thousandth post here on the TrinityP3 blog. I think that is an achievement worth celebrating if I do say so myself. The marketing management space is very different today to how it looked ten years ago. And TrinityP3 itself is a very different consulting firm to what it was back then. The post topics reflect that, if you take the time to look back to some of the earlier posts it captures the topics and issues of the time. Looking across the topics that are our most read posts, we see topics that have been read and referred to by tens of thousands of marketers, marketing procurement and agency professionals, not just in Asia, but around the world. But lets take a closer look at the Top Ten from the last ten years and the last 1,000 posts (though technically 999) to see how the world of marketing management is evolving. Continue reading

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6 marketing management tools developed to provide optimal performance

Yes, technology is impacting all aspects of business and especially marketing. But it is interesting that there are very few search, pitch or marketing management consultants who invest in technology to innovate their processes to increase the utility or robustness. Continue reading

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How do your agency rates stack up and why?

Share295 Tweet +111 Share3Shares 309This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Agency remuneration benchmarking is more than just rates

Share31 Tweet +15 Share7Shares 43This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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A step by step approach to calculating ad agency resource rates and head hour costs

Share35 Tweet +14 Share3Shares 42This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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Bringing clarity to the process and opportunity for mobile marketing

Share23 Tweet +11 ShareShares 24This post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, … Continue reading

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When marketing pitch consultants get agency remuneration wrong

Share22 Tweet +12 ShareShares 24Had a phone call the other day from an agency CEO. It seems that they are in negotiations with a potential client and another consultant (a competitor) is managing the process. The consultant has proposed annual … Continue reading

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The real business cost of all of those back-to-back meetings

Share45 Tweet +12 ShareShares 47Over the summer (Southern hemisphere) I was checking out apps similar to the TrinityP3 Resource Rate Calculator Business App on the iTune App Store and came across this beauty from LBi, one of the hot digital … Continue reading

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How to use the TrinityP3 resource rate calculators iPhone Business App to get a pay rise

Share18 Tweet +12 ShareShares 20I was having a coffee with a friend who was a recently-redundant creative director at one of the larger agencies around town. He had decided to now go out on his own, funded by the redundancy … Continue reading

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