Category Archives: iPhone business app

Managing Marketing: Discussing creativity, innovation and their importance to business

Posted on March 16, 2018 by Darren Woolley

Ed Pank is the Managing Director of WARC Asia and a self confessed Digital Marketing Evangelist, Start-up Builder, Advertising Insight Generator. Here he talks with Darren on the importance of creativity and innovation in business today. They explore the nature of agency creativity and explore the role of the agency in developing customer and business innovation. Continue reading →

Posted in agency solutions, interesting observations, iPhone business app, marketing process optimisation, Podcasts, return on investment, strategic management | Comments Off

How many billable hours are there in a year?

Posted on December 1, 2017 by Darren Woolley

If you are still working with agency retainers then the issue of billable hours per person will definitely be an issue. Too high and too low both have impacts on the retainer calculations and the result. But what is the right number of billable hours per year? Well it depends and in my time working with advertisers around the world it has varied from a ridiculously low 1,200 per year up to a mind-blowing 2,080 hours per year. But why is this so important? Continue reading →

Posted in agency remuneration / compensation, agency solutions, interesting observations, iPhone business app, marketing procurement | Comments Off

The negative impact of overworked agency staff on agency remuneration

Posted on February 13, 2017 by Darren Woolley

Any work related death is a tragedy. But the death of a young woman at Dentsu Inc in Tokyo on Christmas Day, 2015 was shocking. Even more so because the official cause of death was overwork. Her sad demise has resulted in a major rethink of the culture at the agency and contributed to the CEO announcing his resignation early this year. But this is not an isolated incident with a young copywriter dying from heart failure due to overwork and an overdose of energy drinks in Indonesia at the end of 2013. This culture of working often ridiculously long hours is not new to the advertising industry. I remember as a copywriter and especially as a creative director often working 12 hour days and longer, including weekends if we were working on new business pitches. Continue reading →

Posted in agency remuneration / compensation, industry news & trends, iPhone business app, marketing procurement | Comments Off

All-time greatest TrinityP3 marketing management posts

Posted on March 23, 2016 by Darren Woolley

Ten years and this is the one thousandth post here on the TrinityP3 blog. I think that is an achievement worth celebrating if I do say so myself. The marketing management space is very different today to how it looked ten years ago. And TrinityP3 itself is a very different consulting firm to what it was back then. The post topics reflect that, if you take the time to look back to some of the earlier posts it captures the topics and issues of the time. Looking across the topics that are our most read posts, we see topics that have been read and referred to by tens of thousands of marketers, marketing procurement and agency professionals, not just in Asia, but around the world. But lets take a closer look at the Top Ten from the last ten years and the last 1,000 posts (though technically 999) to see how the world of marketing management is evolving. Continue reading →

Posted in agency remuneration / compensation, interesting observations, iPhone business app, marketing procurement, media planning & buying, resource rate calculator, social media & digital marketing, strategic management | Comments Off

6 marketing management tools developed to provide optimal performance

Posted on July 10, 2015 by Darren Woolley

Yes, technology is impacting all aspects of business and especially marketing. But it is interesting that there are very few search, pitch or marketing management consultants who invest in technology to innovate their processes to increase the utility or robustness. Continue reading →

Posted in agency remuneration / compensation, agency search & selection, agency solutions, Evalu8ing - Relationship Performance Monitoring, iPhone business app, marketing procurement, resource rate calculator | Comments Off

How do your agency rates stack up and why?

Posted on April 2, 2014 by Darren Woolley

Share Tweet +1 ShareThis post is by Darren Woolley, Founder of TrinityP3. With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search … Continue reading →

Posted in agency remuneration / compensation, agency solutions, industry news & trends, iPhone business app, marketing procurement, resource rate calculator | Comments Off

Agency remuneration benchmarking is more than just rates

Posted on November 15, 2013 by Darren Woolley

Posted in agency remuneration / compensation, agency solutions, interesting observations, iPhone business app, marketing procurement, resource rate calculator | Tagged agency remuneration, benchmarks, overhead and profit multiple, Procurement, rate benchmarks, resource benchmarks, resource rate calculator, smartphone app | Comments Off

A step by step approach to calculating ad agency resource rates and head hour costs

Posted on October 22, 2012 by Darren Woolley

Posted in agency remuneration / compensation, agency solutions, iPhone business app, marketing procurement, resource rate calculator | Tagged agency remuneration, billable hours, Darren Woolley, head hour costs, mobile apps for business, overhead cost, overhead multiple, resource rate calculator, resource rates, salary cost, TrinityP3 | 1 Comment

Bringing clarity to the process and opportunity for mobile marketing

Posted on October 3, 2012 by Darren Woolley

Posted in agency remuneration / compensation, industry news & trends, iPhone business app, mobile marketing, resource rate calculator, social media & digital marketing | Tagged agency compensation, agency remuneration, agency remuneration calculator, calculator, Darren Woolley, google mobile, mobile apps, mobile marketing, resource rate, resource rate calculator, TrinityP3 | Comments Off

When marketing pitch consultants get agency remuneration wrong

Posted on April 2, 2012 by Darren Woolley

Share Tweet +1 ShareHad a phone call the other day from an agency CEO. It seems that they are in negotiations with a potential client and another consultant (a competitor) is managing the process. The consultant has proposed annual billable … Continue reading →

Posted in agency remuneration / compensation, agency search & selection, industry news & trends, iPhone business app, resource rate calculator | Tagged agency remuneration, agency search, agency selection, agency solutions, billable hours, Darren Woolley, iphone business app, marketing pitch, pitch consultants, resource rate, TrinityP3 | 1 Comment

The real business cost of all of those back-to-back meetings

Posted on March 14, 2012 by Darren Woolley

Share Tweet +1 ShareOver the summer (Southern hemisphere) I was checking out apps similar to the TrinityP3 Resource Rate Calculator Business App on the iTune App Store and came across this beauty from LBi, one of the hot digital shops … Continue reading →

Posted in agency remuneration / compensation, industry news & trends, interesting observations, iPhone business app, marketing process optimisation | Tagged agency compensation, agency remuneration, business cost, case studies, coma app, Darren Woolley, iphone business app, process optimisation, Procurement, TrinityP3 | 3 Comments

How to use the TrinityP3 resource rate calculators iPhone Business App to get a pay rise

Posted on February 27, 2012 by Darren Woolley

Share Tweet +1 ShareI was having a coffee with a friend who was a recently-redundant creative director at one of the larger agencies around town. He had decided to now go out on his own, funded by the redundancy package … Continue reading →