Best marketing ideas and marketers 2015

Well it’s almost the end of another year. As a marketing management consultant, and a data-driven strategist, it’s easy to get caught up writing posts about all the challenges marketers are facing. However for this post, I want to change tack, and look at some of the inspirational people, processes, statistics, and creative campaigns that I’ve come across this year. Continue reading

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10 brands that have successfully reinvented themselves

Share104 Tweet +19 Share18Shares 131This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I’m always inspired when I travel – something to do with that feeling of detachment when … Continue reading

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Ten tips for managing advertising production costs more effectively

Share16 Tweet +13 Share1Shares 20It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of … Continue reading

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TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

Share32 Tweet +12 ShareShares 342011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, advertising process improvement … Continue reading

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Top 10 most common ways advertisers waste money

Share10 Tweet +11 ShareShares 11While a lot of effort goes into negotiating lower prices with agencies and other suppliers, there is a much larger opportunity in focusing on reducing the waste in the advertising process. Some of these are easy … Continue reading

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Top 10 ways to ensure transparency and accountability in all your print productions

Share8 Tweet +12 ShareShares 10When people think about print production, most marketers and procurement people think about printing. Actually putting ink on paper is less than 30% of the print production cost and yet this is where most of the … Continue reading

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Top 10 ways to avoid ending up in court for misleading and deceptive conduct

Share9 Tweet +11 ShareShares 10There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. It has happened to a … Continue reading

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Top 10 considerations when selecting a new media agency

Share16 Tweet +13 Share2Shares 21Media continues to be the single biggest investment for most marketers and advertisers, yet the option continues to expand with more choices and more specialists entering the market place. So how do you go about not … Continue reading

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Top 10 questions to ask a strategic marketing consultant before you engage them

Share46 Tweet +12 Share8Shares 56Lets be honest here, there are many consultants claiming to have expertise in the strategic marketing management space, but how do you separate the professionals from the recently redundant or the washed up? After all, anyone … Continue reading

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Top 10 considerations in selecting a new creative agency

Share17 Tweet +12 ShareShares 19In a world of increased fragmentation and diversification marketers are faced with a decision between specialist and convenience. Traditional creative agencies have diversified their offering and are providing a range of services, but it is often … Continue reading

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Top 10 ways to ensure financial compliance from your agencies

Share4 Tweet +12 ShareShares 6With increasing pressure on budgets and expenditure outside of the retainer such as production the prime area of incremental revenue creep for agencies, it is important that there is a rigorous, but not onerous, process to … Continue reading

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Top 10 ways to avoid trouble when using music in advertising

Share7 Tweet +12 Share3Shares 12Music is a powerful component in television commercials. The right music track can increase the cut through, become the nemonic of the communication and help target a specific audience. Yet music copyright, performance rights and mechanical … Continue reading

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Top 10 tips for fostering collaborative agency solutions

Share11 Tweet +11 ShareShares 12With many projects requiring multiple channels of communication, marketers are managing many specialist agencies. This requires being able to manage these groups to maximise their collaboration and outputs. Most of the tips below are simply good … Continue reading

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Top 10 tips for renegotiating your agency remuneration

Share13 Tweet +12 ShareShares 15Obviously there are now more ways of remunerating your agencies than ever before and we work with our clients to assist in finding the best model to suit their needs. But there are some basic steps … Continue reading

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Top 10 ways to get greater value from music in your marketing

Share9 Tweet +11 ShareShares 10Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around … Continue reading

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