Anton is one of Australian's leading customer engagement consultants. With an eye for discovering greater marketing value and a love for listening to what customers are really saying about a brand. Anton has helped take global and local businesses including Microsoft, Nestlé, P&G, Gloria Jean's, Foxtel and American Express amongst others to the next level. Check out Anton's full bio here
Advertising production costs are second only to media expense so production benchmarking is much in demand. Check out our top ten strategic management tips here:
The posts on TrinityP3's blog that generated the most interest in 2011. Our top 10 posts on agency solutions, agency compensation, digital media, benchmarking costs, strategic management of marketing and more.
Stop wasting money - have your advertising processes benchmarked against best practices to identify and eliminate waste. Agency remuneration solutions from TrinityP3.
Most printing disasters relate to the actual printing process but the cause is usually in pre-production. Here are a few tips on getting transparency and accountability in your print production.
There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. Find out how to avoid this here:
Tips on media buying and planning and agency search and selection from TrinityP3. How do you go about not only choosing the right roster model, but also the right media partner for you business?
Anyone can profess to be a strategic marketing consultant. As part of TrinityP3's agency solutions strategic management series, Darren Woolley gives 10 questions you must ask:
When selecting a creative agency, what should you be considering? Traditional creative agencies have diversified their offering and are providing a range of services, but it is often a matter of convenience over quality.
Ten steps from TrinityP3 in the strategic management of your advertising agency remuneration to ensure financial compliance and to avoid unforeseen cost over-runs.
Music copyright, performance rights and mechanical rights are often misunderstood. Here are strategic management tips to avoid trouble when either licensing or commissioning music for advertising.
With many projects requiring multiple channels of communication, marketers are managing many specialist agencies. Strategic management aimed at fostering collaborative agency solutions is the key.
There are some basic steps to take when you are about to enter into an agency remuneration review with your incumbent agencies. TrinityP3 agency solutions discussed here:
Top 10 tips on improving your value gained from music in any marketing and advertising. These strategic management tips make dealing with the music industry a little clearer.