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Category Archives: Top 10
Best marketing ideas and marketers 2015
Well it’s almost the end of another year. As a marketing management consultant, and a data-driven strategist, it’s easy to get caught up writing posts about all the challenges marketers are facing. However for this post, I want to change tack, and look at some of the inspirational people, processes, statistics, and creative campaigns that I’ve come across this year. Continue reading
Posted in industry news & trends, interesting observations, social media & digital marketing, Top 10
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10 brands that have successfully reinvented themselves
Share104 Tweet +19 Share18Shares 131This post is by Stephan Argent, CEO of Argedia Group and a member of the Marketing FIRST Forum, the global consulting collective co-founded by TrinityP3 I’m always inspired when I travel – something to do with that feeling of detachment when … Continue reading
Posted in industry news & trends, interesting observations, Top 10
Tagged Audi, brand reinvention, brands reinvented, Burberry, Emirates, Lego, LG, Rolls Royce, stephan argent, William Shatner
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Ten tips for managing advertising production costs more effectively
Share16 Tweet +13 Share1Shares 20It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of … Continue reading
Posted in agency remuneration / compensation, agency solutions, industry news & trends, marketing process optimisation, print production, social media & digital marketing, strategic management, television & electronic production, Top 10
Tagged advertising production, agency solutions, cost assessments, Darren Woolley, digital production, managing advertising production, marketing process optimisation, production benchmarking, production costs, strategic management, TrinityP3
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Top 10 most common ways advertisers waste money
Share10 Tweet +11 ShareShares 11While a lot of effort goes into negotiating lower prices with agencies and other suppliers, there is a much larger opportunity in focusing on reducing the waste in the advertising process. Some of these are easy … Continue reading
Top 10 ways to ensure transparency and accountability in all your print productions
Share8 Tweet +12 ShareShares 10When people think about print production, most marketers and procurement people think about printing. Actually putting ink on paper is less than 30% of the print production cost and yet this is where most of the … Continue reading
Top 10 ways to avoid ending up in court for misleading and deceptive conduct
Share9 Tweet +11 ShareShares 10There is nothing more wasteful, costly and not to mention embarrassing than having your commercial or advertisement removed from air and getting a court order to provide an apology and correction. It has happened to a … Continue reading
Posted in agency solutions, print production, television & electronic production, Top 10
Tagged advertising legal advice, agency solutions, Australia, Darren Woolley, deceptive advertising, electronic production, print production, strategic management, Television production, trade practice act, TrinityP3
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Top 10 questions to ask a strategic marketing consultant before you engage them
Share46 Tweet +12 Share8Shares 56Lets be honest here, there are many consultants claiming to have expertise in the strategic marketing management space, but how do you separate the professionals from the recently redundant or the washed up? After all, anyone … Continue reading
Top 10 considerations in selecting a new creative agency
Share17 Tweet +12 ShareShares 19In a world of increased fragmentation and diversification marketers are faced with a decision between specialist and convenience. Traditional creative agencies have diversified their offering and are providing a range of services, but it is often … Continue reading
Top 10 ways to ensure financial compliance from your agencies
Share4 Tweet +12 ShareShares 6With increasing pressure on budgets and expenditure outside of the retainer such as production the prime area of incremental revenue creep for agencies, it is important that there is a rigorous, but not onerous, process to … Continue reading
Posted in agency remuneration / compensation, agency solutions, Top 10
Tagged agency compensation, agency remuneration, agency solutions, cost benchmarking, Darren Woolley, strategic management, strategic management of marketing, TrinityP3
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Top 10 ways to avoid trouble when using music in advertising
Share7 Tweet +12 Share3Shares 12Music is a powerful component in television commercials. The right music track can increase the cut through, become the nemonic of the communication and help target a specific audience. Yet music copyright, performance rights and mechanical … Continue reading
Posted in strategic management, television & electronic production, Top 10
Tagged advertising copyright, Darren Woolley, mechanical rights, music copyright, music in advertising, music solutions, performance rights, strategic management, television and electronic production, TrinityP3
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Top 10 tips for fostering collaborative agency solutions
Share11 Tweet +11 ShareShares 12With many projects requiring multiple channels of communication, marketers are managing many specialist agencies. This requires being able to manage these groups to maximise their collaboration and outputs. Most of the tips below are simply good … Continue reading
Posted in agency solutions, Evalu8ing - Relationship Performance Monitoring, marketing process optimisation, strategic management, Top 10
Tagged agency solutions, creative development, Darren Woolley, Evalu8ing, marketing and advertising, process optimisation, relationship monitoring, strategic alignment, strategic management, TrinityP3
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Top 10 tips for renegotiating your agency remuneration
Share13 Tweet +12 ShareShares 15Obviously there are now more ways of remunerating your agencies than ever before and we work with our clients to assist in finding the best model to suit their needs. But there are some basic steps … Continue reading
Top 10 ways to get greater value from music in your marketing
Share9 Tweet +11 ShareShares 10Music is a powerful communication tool, yet many agencies and marketers relegate it to the soundtrack of television commercials. Increasingly marketers are embracing the power of music to engage their audiences and to build communities around … Continue reading
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