Global Marketing
Management Consultants
Global Marketing
Management Consultants
mobile-logo
Global Marketing
Management Consultants
Top

Content with Content

3 essential questions to guide your content marketing

Content Marketing has been all the rage for the past few years. But content marketing is not new, it has been around for centuries. It is just today technology and the Internet make it much more accessible. So why do so many marketers struggle with content marketing? Find out here in a Golden Minute.

SCRIPT

Content Marketing – It’s been around for years – Hundreds of years
In fact, Benjamin Franklin first published his Poor Richard’s Almanac in 1732 to promote his printing business.
The Michelin Guide was first published in 1900.
And Procter & Gamble started radio soap operas in the 1930s.
So, it is not like Content Marketing is new.
But it does seem to create some problems for many marketers today.
While the Internet means it is easier to become a Brand publisher there are three questions you need to consider before you do.
First, what do you want to achieve with your content marketing?
Second, do you have the resources to create content your customers will value?
And finally, how will you measure the performance of your content and over what time frame?
So, there are the questions
Talk to us if you need help with the answers
Because we want you to be content with your content.