In this episode Darren Woolley is joined by the strategic marketing leader, David Turney.
- Public relations means many things these days, how do you define PR?
- What role does PR play for brand advertisers in a digital world?
- What should you look for in a PR agency?
- How do you measure PR performance?
- What advice would you give marketers on how to use PR?
If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.