David Turney on PR – Episode 29

In this episode Darren Woolley is joined by the strategic marketing leader, David Turney.

We discuss:

• Public relations means many things these days, how do you define PR?
• What role does PR play for brand advertisers in a digital world?
• What should you look for in a PR agency?
• How do you measure PR performance?
• What advice would you give marketers on how to use PR?

If there is a topic you would like us to discuss or someone you would like us to interview “On the Couch” let us know.